Launched in 2010, www.elilhaam.com, is a Luxury Fashion portal providing sophisticated women around the world with the ultimate style-fix through an exclusive range of high-end brands. Catering to the global market from our headquarters in Dubai, our online store features the latest clothing, exclusive lines, accessories and limited pieces of designer collection to complement a women’s wardrobe. Our on-trend product range varies from popular and in demand brands to a runway designers ruling the fashion week.

President & CEO (Current) Ilhaam Group January 2010 – Incorporated the Ilhaam GroupThe Ilhaam Group focuses on Fashion, Luxury & lifestyle industries via designing and developing high quality brands, establishing ideal platforms to showcase brands, and creating opportunities to support the growth of the Fashion, Luxury, & Lifestyle industries.December 2010 – Launched online portal, www.elilhaam.com The online Fashion Portal showcases the latest in fashion from around the world. Catering to the needs and styles of sophisticated women from around the globe, www.elilhaam.com offers fashionistas the ultimate style-fix through an exclusive range of luxury fashion brands.

The Arab Fashion Council is the largest non-profit fashion organization in the Arab World representing the 22 Arab countries. It was established as an international non-governmental entity, including companies and Arab talents in the fashion industry.The Arab Fashion Council’s main objective is to position the Arab World on the international fashion map, where the Arab Fashion Council's strategy is to adopt and develop global standards, elevate the talents of Arab designers’ academic studies, and contribute to the development of culture by establishing an Arabic fashion system.

2008-2009: Executive Director, Special Projects; Main Task was to develop new industries in the lifestyle sector.2006-2008: Executive Director, Marketing & Corporate Affairs for Dubai Internet City, Dubai Media City, Dubai Knowledge Village, International Media Production Zone, Dubai Studio City, Dubai Outsource Zone, Dubai International Academic City, Dubiotech and Enpark2007-2009: Heading the development of TECOM Investments’ CSR strategy, programs & annual report.

Oversees group's governance, annual strategy and project developments.

To align the group member entities’ marketing strategy and vision and drive innovation.

In charge of the Dubai Media Incorporated “Al Bayan” fashion projectsRepresented the fashion industry for several regional and international events, having twice been nominated for “Project Fashion” The Arabic Version of Project Runway, and was the only Emirati in the panel of judges.The first Emirati to write a fashion column for the local media during her tenure in Al Bayan magazine Publications

Corporate Communications Director of Dubai Shopping Festival and Dubai Summer Surprises. Project Director of the Dubai Shopping Festival Journalism Award, Ideal Arab Mother and Family Awards, Dubai Fashion, Innovation awards 2003, and Media Relations Team Leader for Dubai 2003 IMF and World Bank Meetings.