As a product executive, I manage the entire product lifecycle from ideation to launch, product planning, pricing, positioning, and marketing. I have experience in conducting market research to determine target audience, customer needs, trends, and opportunities for innovation, and have successfully identified competitive and alternative offerings in the market. My expertise includes analysing customer needs, market trends, and collaborating with cross-functional teams to ensure product development aligns with business goals and objectives. I am also proficient in proposing marketing campaigns, tracking and measuring campaign results, and managing social media accounts to increase engagement and drive sales. I hold a Bachelor of Business Administration (Hons) majoring in International Business from Universiti Kuala Lumpur Business School, where I was a Dean's List recipient and held leadership positions in various clubs and societies. If you're looking for a driven and results-oriented product executive, feel free to reach out to me at ilhamfahim@outlook.com. I look forward to connecting with you!