As a Brand Executive, I spearhead initiatives to strengthen and expand our brand presence, ensuring alignment with the company's strategic vision and market goals. My role encompasses a blend of creativity, strategic thinking, and analytical skills to effectively communicate our brand story and engage our target audience.

Managed aperitifs brand portfolio (40% of company profit), responsible for overarching brand calendar, marketing campaigns & new product launches with end-to-end project management across each.Lead from concept to execution marketing campaigns: Media Strategy, SMM, PR special projects, Influencers, CRM activations, brand collaborations, events and POSM.Brand health & initiatives analysis to drive commercial decisions.Innovation pipeline development with 4 successful launches of new products.Management of A&P budget and P&LKey Achievements:Awareness + 12 pp, Trial + 9 pp, 39 Mio. digital reach. Brand net sales uplift by 30%CTR increased by 25% compared to previous campaigns;

Co-founded coffee shops chain, starting with 1 outlet and expending to 4 profitable branches;Lead financial management including P&L, Cash Flow, Balance, Unit Economics, sales forecast, pricing;Personnel hiring, education & evaluation process development;Inventory/Accounting systems and process implementation and automation;Lead suppliers search, tendering and negotiation;Key Achievements:Growth from 1 outlet to 4, despite COVID-19 “stay at home” government policy;Average revenue growth +50% every year consistently during 4 years;X2 average outlet’s profitability growth due to cost reduction and assortment matrix upgrade;

Communication strategy development for several brand campaigns, incl. national viral omni-channel campaign (over 20 mio digital reach).Double market share in category in 3 months, new product share in company sales –80%, CTR increase by 25% vs. previous campaigns, 30% awareness in 1 month, Keybrand image attributes uplift by 20%;

Several 360 product launches execution: digital & offline communication development, resulting in CDF improvement (in 6 months) – awareness growth by 50%, x2 trial to purchase rate increase. Sales KPIs exceeded by 20%;Leading brand image building initiatives, including 12 events & 4 influencers collaborations. Brand likeability uplift by 12% among TA;

Route to market development & aligning with key accounts, distribution, business development & trade marketing;POSM development & production management;

Development & track of monthly Trade KPIs for all business units;Successful implementation of motivational program for national field force;

Allocation of POSM to respective areas of business unit Siberia, managing agency team within budget limits;Implementation of trade marketing activities;

Trade marketing activation among retailers; Territory contract footprint management;