I am teaching "Future-Proof Content Marketing": a 2-week sprint on how to build and implement a content marketing strategy that will make you successful in 2024 and beyond.

Since the beginning of 2024, I have transitioned my role to that of a full-time growth advisor. My goal is to help the next generation of B2B SaaS startups succeed by building efficient and scalable marketing programs. Whether you're an early-stage startup or an established company, I specialize in crafting go-to-market strategies, refining positioning, and implementing holistic marketing strategies.

I help companies looking to take their digital marketing to the next level with marketing strategy formulation and implementation, focussing on digital marketing, content strategy, social media, website optimization, etc. Recent projects include:• Participated in a social media activation campaign for one of the biggest lager brands in the world.• Strategizing, curating content, and managing social media channels for two customers.• Created conceptual prototype for online customer portal for the Bulgarian branch of one of Europe's largest insurance companies.• Planned and implemented an inbound marketing strategy for an accounting and legal services brand.• Producing content on a regular basis for various customers.

GrowthMentor is a curated platform of vetted startup founders and growth marketing mentors offering business advice, feedback, and coaching. Great for individuals as well as companies looking to offer a more effective professional development solution to their employees.Book a session with me: https://app.growthmentor.com/mentees/sign_up?ref=bb720777f1

• Optimized content strategy for blog, resources section, and newsletter resulting in a 40% increase in site visits YOY• Implemented a new product onboarding flow, which resulted in a 157% lift in the conversion rate from trial to paid• Led marketing campaign for the launch of the world's first subscription data platform in March 2020 resulting in 4% growth in MRR• Renewed subscription flow for the email newsletter, which resulted in a 4% monthly increase in subscriptions

I own the content marketing channels at Hubstaff. I plan, produce, and oversee content from ideation to publication and optimization.

● Project Management: Planned, implemented & managed a number of marketing projects related to company’s core activity leading small teams of designers and developers.● Product Marketing: Overseeing performance & managing several products. Working closely with Sales department on Student Web Hosting program, resulting in initiating partnerships with over 20 professors from leading educational institutions.● Content Strategy & Production: Created content for corporate channels on a regular basis, including blogposts for corporate blog, social media announcements, email copy, etc. Working familiarity with WordPress, MailChimp, Buffer, and others.● Business Intelligence and Analysis: Conducted research with the aim of improving conversion rates along company’s sale process. Implemented system for e-mail follow up of customers not completing their purchase.● User Interface Design: Planned & implemented visual & functional changes to service’s User Area, Staging, and Web Applications Tools (for managing WordPress & Joomla installations).

Together with the rest of a team of MBA students, I was responsible for assisting management in identifying target customers and defining the company’s product vision: ● Tested, validated, and refined the product vision based on empirical feedback from selected market segments ● Conducted primary market research and interviewed over 30 marketing professionals, end users, and other potential stakeholders.

Tailoring the marketing messaging and bringing value to customers was my primary responsibility at Simex. During my tenure, I led a team, tasked with developing the online brand of the company and its primary commercial projects. I also developed and executed a strategy for targeting, contacting, and cooperating with partner realtor agencies. On many occasions I served as the primary point-of-contact for potential customers and had to ensure that they receive seamless experience from initial contact to ownership transfer. Success in an tough economic environment, combined with increased level of competition, was a tribute to our efforts.

A side project started as an extension of a personal hobby, Vinoblog quickly grew to prominence:● Implemented a content calendar, covering events, meetings, new releases, as well as opinion pieces.● Grew Facebook page to over 1300 fans organically within a year of launch.