Rooted in a deep passion for creativity, my career as a Communications, Strategy, and Marketing Executive spans over two decades, during which I have dedicated myself to blending innovative creative concepts with strategic execution. In 2021, this creative drive led me to co-found Catalytic, a creative strategy studio where we bridge strategy with creative and innovation. Before co-founding Catalytic, my tenure as Managing Director at MRM McCann Greece from 2016 allowed me to lead with a creative vision, guiding our team towards impactful achievements in the digital side of the business. I cherish the opportunities to mentor startups in Europe and Greece, sharing strategies and insights that fuel their growth from inception.The launch of Bakers Digital Communication in 2011 was a milestone in my journey, emphasizing the use of digital media and PR, content marketing, and online reputation management to forge compelling brand narratives. At Sony Music, as Digital Business Manager, I further applied my digital and strategic acumen to drive digital initiatives across Greece and South Eastern Europe.My professional path began at Karamella Advertising, where I embraced the roles of Digital Media Creative Director, laying the groundwork for a career at the intersection of creativity and digital strategy. My academic background with a BA Hons in Visual Communication from the Birmingham Institute of Art and Design, Birmingham City University, has been a cornerstone of my creative approach. I am also honored to contribute to the broader industry conversation, regularly participating in workshops, conferences, and seminars globally, where I share my belief in the transformative power of creativity.