Ilinca Draguleanu Email & Phone Number

Bucharest, Romania

http://raspberrycommunication.ro/

Bucharest, Romania

Define the marketing strategy, including brand KPI's and supporting the business and financial targets achievement. Execute the marketing plan at national level using both ATL&BTL and develop new plans for business transformation of a market leader through communication, sales and service projects.Reaching best awareness KPY’s for Ariston brand (90% total) inside local industry and Group. Increasing market share for most important BL (25% Heating, 59% Water Heating), achieving and maintaining leader position. Imposing Romania as one of the benchmark countries of the Ariston Thermo Group regarding B2C communication, digital strategy, but also B2B dedicated projects.Building a long-term marketing strategy for Ariston brands and products portfolio using brand awareness and purchasing journey study. Designing local repositioning concept and implementing the yearly media buying strategy for brand development.Strong Trade Marketing activities for all retail chains: Pro., DIY and WG for a unitary communication at local level: local advertising, POS branding concept, various sales & after sales incentive programs.Market analysis (market share estimations, market volumes, price and product benchmarking and market researches) for business development strategy. New product and brands launches on local market.Developing the digital and SM strategy, reaching leading position in the industry and becoming a reference inside the Group.Member of an international team involved in the development of Ariston new brand positioning together with Mk. Managers from across the globe and top management of the Group.Development of a consistent PR strategy, positioning Ariston as reference for heating market. Part of the strategic project team implementing long term strategy for replacement market. Introducing and coordinating a promoter sales team for DIY channel. Managing 4 people and a marketing budget up to 1 Million Euros in a profitable and sustainable way.

Bucharest, Romania

Responsible for implementation of trade marketing guidelines at local level: branding projects, national and local communication, trade promotions; coordination of local events, fair participations, etc.Development of promotional campaigns for Sales and After Sales Network. Introducing the “Buy Back” concept on the local Heating market.Supporting the sales team for reaching the annual targets by implementing marketing and communication activities, building local promotions.Developing together with the After Sales Manager the Quality Service Project, a standardization and improvement of service quality inside Ariston service network.Implementing fidelity promotions for sales people and sales contest for retailers; Coordinating the planning of the different incentive trips.Development and production of collateral materials and promotions.Development and improving the performance of the company’s web sites.

Bucharest, Romania

Planning and implementation of the yearly marketing activities for Bosch Professional Power Tools Range according to communication strategy: sales promotions and image campaigns by using the best marketing mix according the target.Management of the yearly marketing budget for Bosch Professional Power Tools Range and Traditional Trade channel; Responsible for POS branding at local level and organizing fair participations.Trade incentive program - organizing logistics, developing promotional mechanism and communication materials, continuous monitoring and control.Organizing dealer conferences and meetings, product presentation events, personalized dealer incentive trips;

Bucharest, Romania

Supporting the Marketing Manager in marketing and communication plan implementation. Coordinating the development and production of communication materials.Responsible for corporate site update, trade newsletter and for developing the relationship with suppliers for POS-, advertising material, documentation and other services.Preparation, organization and maintenance of various databases.

Bucharest, Romania

Master, Marketing Faculty, Master Program - International Marketing

Bachelor, Faculty For Economic Studies In Foreign Languages - German Section - Major In “Company’S Management”

Education record