Ilinca Munteanu Email and Phone Number
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Meet Ilinca, an innovative and business-savvy executive with over 20 years of experience in hospitality, creative, education, corporate, and startup culture. With a master's degree in international relations, she has partnered with some of the world's leading brands, including Anheuser Busch, The NYC French Consulate, The Standard, and many more, showcasing her skills as a holistic global marketer.Ilinca's engaging and effective work across various fields of expertise has earned her recognition, including as a representative to the WFF organization. She self-identifies as a "Brand Strategist" and has demonstrated her ability to build organizations, starting up Sefirot Consulting, scaling-up Sysco Memphis regional marketing department, and building up Merchants Hospitality companies, including the restaurant brand Treadwell park.Ilinca is no longer leading a boutique management and brand consultancy that helped start-ups and turnarounds create "usable" strategies to uncover business plan innovations that deliver new revenue streams. Her approach often began with purchasing audits that review up to five years to find hidden leverage opportunities, then using this leverage to negotiate with distributor and supply-side partners.Her current role is serving at Neighborhood Trust Financial Partners, as their Associate Director of Marketing.Ilinca has developed B2B & B2C strategies, tactics, and materials for all marketing assets, including email, SMS, newsletter, website, LinkedIn, and social media. In her first year she achieved a 1763% increase in site traffic through a combination of display ads and content marketing. She also serves as the acting Scrum master of the MarketingxSales team, ensuring that the team delivers high-quality output. Her experience in creating and maintaining the online presence and digital footprint of in-market products, and overarching media strategy, makes her a valuable asset to this and any other team.With Ilinca's exceptional leadership, vast experience, and proven track record of success, she is a top candidate for any director-level executive position. Her unique background, Dual citizenship, coupled with her master's degree in international relations, makes her an ideal candidate for leading teams in both domestic and international markets. If you're seeking to fill a salary position at the director level, Ilinca should be at the top of your list.
Neighborhood Trust Financial Partners
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Brand And Performance Marketing DirectorNeighborhood Trust Financial Partners Sep 2024 - PresentNew York, Ny, Us
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Associate Director Of MarketingNeighborhood Trust Financial Partners Feb 2023 - PresentNew York, Ny, UsDevelop B2B & B2C strategies tactics and materials for all marketing assets including email, sms, newsletter, website, linkedin & social.Acting Scrum master of the MarketingxSales teamServing as brand steward within the larger neighborhood trust financial partners organization articulating products brand. Create and maintain the online presence/digital footprint of in market products including PPC, Social, SEO & overarching social media strategy
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Product MarketingNeighborhood Trust Financial Partners May 2022 - Feb 2023New York, Ny, UsStrategic thinker tasked with creating and executing a robust strategy that Leveraged my deep understanding of growth best practices and leaning heavily into A|B testing to optimize output.Worked with content department to craft Neighborhood Trust Narrative by composing core content that guides all related copy. Developed pitch and execute media relations strategies, Marketing and promotion. Worked with the content department to generate PPC ads, & other marketing collateralas well as with sales team to enhance conversion efforts.
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Board MemberWomenful Voice Mar 2022 - PresentWomenful Voice works with girls and women by empowering and providing them the tools to become stronger and more confident, especially being autonomous, self-determined, and vocal. Our Mission is simple; To empower women to advocate and address the needs of vulnerable girls and women through policies, education, and health to achieve long-term positive outcomes. Our Vision is clear;We envision a world where women can harness their potential, voice their matters safely, and independently attain their socio-economic welfare.I provide guidance to the team and offer strategic direction within the scope of my experiences, (marketing, promotion & event planning as well as bootstrapping and messaging) -
Managing PartnerSefirot Consulting Feb 2020 - Sep 2022Entrepreneur & Trail Blazer As a management consultant, directed hospitality clients navigating post pandemic reopening, rebranded and created the strategy to incorporate and develop alternative revenue streams and embrace new technology Bootstrapped a net profitable business with a 50% YOY growth Proficient in various Point of Sale (POS) platforms, programming, auditing, training, full integration, reporting and management Performed purchasing audits for clients purchasing more than $15M/year and achieved a yearly saving rate on gross purchasing of over 10.3% over specifically targeted purchase categories Streamlined purchasing matrix, establish core product categories and SOP for department Identified opportunities then leveraged key items to achieve 7% savings on gross purchasing Intermediated with suppliers/brokers/third-party vendors, then built purchasing and audit schedules Event Producer 2021 Pride event, grossing $100k+ with approximately 7K patrons over 3 days Managed and produced the largest “Winter Wonderland” - installation in Manhattan (over 7500sqft, Responsible for driving more than $500k in gross sales over 10+ weeks) -
Regional Marketing ManagerSysco Nov 2017 - Oct 2019Houston, Tx, UsI have been selected to represent the OpCo at the WFF Annual Leadership Development Conference as well as initiated our first annual participation in the St. Jude Marathon to underline Sysco Memphis’s commitment to the local community. Sysco associates raised over $3000, with about 25 runners. I have also been the CES and Sysco Brand Champion for the South Market. I have developed and am hosting a monthly webinar targeting our external and internal customers as well as a weekly newsletter highlighting to our internal and external customers product lines, market trends and product usage ideas. I collaborate with our business resources consultants and product specialist to constantly develop strategies to increase sales. I have created a Business Review booklet that showcases all items presented during a business review for each customer to have after documenting the items highlighted.: Support and lead the coordination and execution of corporate, market and OpCo initiatives -
Director Of Operations & Events (Watermark Bar)Merchants Hospitality Inc Mar 2015 - Nov 2017New York, New York , UsMaintain and organize all daily operations of the establishment as well as all event related operations. • Sales management and planning on a quarterly basis• Brand creation and implementation• Hire and train specialized event staff• Oversaw over 60 employees -
Executive AssistantMerchants Hospitality Inc Oct 2016 - Apr 2017New York, New York , Us• Executive assistant to the CEO of Merchants Hospitality• Oversee all maintenance issues for all properties part of the hospitality group• Hire new managers and general managers across board• Oversee the opening and brand implementation of Sugar East and development stages of Beekman Tower as well as managed the opening budget, the construction and design teams. Hired opening staff and built the team. • Serve as a directed telescope and right hand to the CEO
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Opening Gm Treadwell Park & Merchants Cigar BarMerchants Hospitality Inc Nov 2015 - Apr 2016New York, New York , Us• Manage all aspects of food service operations (profit and loss responsibility), ordering, increasing sales, managing distributors and menu changes alongside executive chef• Hire, train, motivate, supervise, evaluate, schedule and terminate all front of house employees and support staff• Oversee inventory and ordering for all liquor and bar supplies as well as develop menu alongside chef• Maintain all food sanitary and safety practices to receive an “A” restaurant grade from the Board of Mental Healthand Hygiene• Implemented the opening and branding of Treadwell Park• Created and oversaw opening team and events
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Public Relations Communications SpecialistThe Alliance For Roma Unity Sep 2012 - Feb 2015• Created and implemented a brand book and brand strategy for the NGO• Identified critical issues within the different communities of Roma around Bucharest;• Project management - Worked on European project based grants;• Managed PR budget internally as well as creating project based budgets;• Participated in all functions of the NGO as it’s representative;
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Public Relations Communications SpecialistMarconi Foundation For Communication Mar 2004 - Feb 2009• Collaborated in creating and implementing project specific media tools.• Conducted research on different projects carried out by the foundation.• Worked with the PR & Communication Executive in public relations projects as well as produced media docu- ments as part of a team for the foundation.• Participated in “Summer School for young Journalists” and volunteered as a publicist assistant in the caring out of the project “Mediatin”; project aimed at forming young journalists.• Worked on creating media materials for the ongoing projects.
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Public Relations And Communication SpecialistDelta Cultural Educational And Service Foundation Inc May 2008 - Nov 2008• Created and implemented the communication strategy for the local elections of 2008• Conducted a community diagnosis for the area in Târgu – Jiu and identified the target groups the campaign fo-cused on;• Was responsible for all media communications and collaborated closely with those that created the media materi- als: flyers, banners, brochures and campaign clips.• Organized press conferences, interviews and media events;• Approved radio and television interviews and oversaw the content of all written material;• Assisted in administrative/office tasks (overseeing advertising materials).• Created a media report for the campaign period.• Managed blog and website; -
Public Relations Communications SpecialistNational Agency For The Roma Aug 2007 - May 2008Reorganized and managed the media department of the agency aimed at raising awareness;• Improved the visibility of the agency to meet criteria imposed by the World Bank;• Wrote and supervised all the press releases and press responses aimed at creating a more transparent communica- tion strategy for the agency;• Established an organized system to support and facilitate any external communication (organized a media data- base to track all outgoing press releases);• Oversaw all external communications (being in contact with media representatives);• Set up a database for journalists and publications to facilitate information management and distribution;• Communicated with the regional Departments of the Agency;• Held an internal training session with the communication executives form other Regional Offices as part of the implementation of the new communication strategy as well as performance improvement strategy;
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Public Relations Communications AssistantEnsight Management Feb 2007 - May 2007• Worked closely with the PR and Communication Executive of the company, writing news updates, press releases and articles in Romanian, English and French;• Organizing events – I’ve worked as part of the organizing team for the Bucharest Controlling Forum 2007 (helped organize meeting and travel arrangements for visiting participants and speakers as well as collaborated on the banners and materials disseminated within the conference);• Assisting in administrative/office tasks (preparation of documents, presentations and spreadsheets, training cour- ses, office supply purchases and promotional material purchases);• Worked with tight deadlines as well as with other departments;• I’ve collaborated in launching the internship program for 2007 – text and layout in accordance with the compa-ny’s brand book;• Collaborating with Horvath & Partners Management Consultants in matters concerning bettering the media de- partment;
Ilinca Munteanu Skills
Ilinca Munteanu Education Details
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The City College Of New YorkAbt -
EuropassInternational And Intercultural Communication
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Association Of International EducatorsCross Cultural Communication
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Romanian Diplomatic InstituteInternational Relations And Affairs
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University Of BucharestInternational Relations And Affairs
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Association Of Develoment Through Projects (Adpro)Project Management
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Codex FoundationLeadership & Management Training
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Romanian Center For Independant Journalism & RadioJournalism
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University Of BucharestInternational Relations And Affairs
Frequently Asked Questions about Ilinca Munteanu
What company does Ilinca Munteanu work for?
Ilinca Munteanu works for Neighborhood Trust Financial Partners
What is Ilinca Munteanu's role at the current company?
Ilinca Munteanu's current role is Growth Hacker | Driving Business Growth through Streamlined Solutions | Data-Driven A-Director of Marketing.
What is Ilinca Munteanu's email address?
Ilinca Munteanu's email address is mu****@****sco.com
What schools did Ilinca Munteanu attend?
Ilinca Munteanu attended The City College Of New York, Europass, Association Of International Educators, Romanian Diplomatic Institute, University Of Bucharest, Association Of Develoment Through Projects (Adpro), Codex Foundation, Romanian Center For Independant Journalism & Radio, University Of Bucharest.
What are some of Ilinca Munteanu's interests?
Ilinca Munteanu has interest in Protein, Robbins Madanes Training, Poteca Studio, Dana Războiu, Jvdm, Goodful, Helen, Lgbtq@facebook, Nud, Waves.
What skills is Ilinca Munteanu known for?
Ilinca Munteanu has skills like Social Media, Copywriting, Social Media Marketing, Public Relations, Digital Media, Media Relations, Online Content, Public Speaking, Digital Communication Strategy, Analytic Thinking, Web Content, Social Media Measurement.
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