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Marketing Strategy Manager - Virtual College 2014 –2018Virtual College is one of the UK’s leading providers of online training, bespoke development and training management software. It was recently featured in London Stock Exchange’s 1000 Companies to Inspire Britain report, a celebration of the UK’s fastest-growing SMEs.I was responsible for planning, strategy development and innovation. I worked closely with senior stakeholders across the Virtual College brand to ensure this… Show more Marketing Strategy Manager - Virtual College 2014 –2018Virtual College is one of the UK’s leading providers of online training, bespoke development and training management software. It was recently featured in London Stock Exchange’s 1000 Companies to Inspire Britain report, a celebration of the UK’s fastest-growing SMEs.I was responsible for planning, strategy development and innovation. I worked closely with senior stakeholders across the Virtual College brand to ensure this work meets wider company objectives. • £1.25m in new business generated by designing and delivering new inbound lead generation strategy. • £500k sales of relaunch of flagship learning software. Responsible for developing and delivering strategy.• Researched and developed messaging and channel plans for all promotional campaigns.• Developed custom brand framework to provide company with unified messaging platform, identity standards being developed by design agency before internal and external launch later this year.• Won major international brands, including Adidas and Fujitsu, as clients after developing and implementing messaging for growing bespoke development area of the business. • 50 new customers won after developing new subscription model designed to widen appeal of key product whilst improving revenue. • GDPR champion. Working with other departments to make sure Virtual College is compliant before May deadline. Re-subscribed 10% of all email subscribers with multichannel campaign.• Won ‘Supplier of the Year’ at sectors most important awards three years running after improving award application process. This year 75% shortlisting success and 46% win-rate.• Digital marketing mentor to the marketing team to promoting best practice and continuous improvement across range of digital channels including; Email, PPC, Display, Social Media and Analytics Show less

- Led website redesign project resulting in: - 42% increase in online sales year on year- Page Views up 14.86%- Pages per session up 28.12%- Bounce rate down 11.74% - Rewrote charitable marketing strategy generating press coverage including The Times front page and Channel 4 News

- Changed marketing email provider. Improved open and ctr- Implemented quarterly marketing campaigns

- Implemented successful on-page SEO strategy

3 days a week in Biological Sciences marketing dept.

- Saved £50,000 in advertising costs- Attracted international senior recruits

- In-store brand compliance- Tracked & managed stock levels