Hi there!My name is Ilkka, and I enjoy beer. Some other things too.It took some time to connect the dots. For a long time I knew that I have a strong interest in human culture in general: science, religion, literature, music, movies, culinary arts, video games, photography, to name a few. I knew I get excited about things that enrich people's leisure time. I also realized that the passion for my homebrewing hobby had really carried me away. In hindsight, I think that deep inside I knew which way I should be heading but was afraid to be disappointed. But I am happy that finally I took a chance, and after a certain lucky cold call found my way to Salama Brewing Company where people seemed to have similar interests and vision of craft beer culture and marketing. In my current position as an associate brewer, a marketing guy, and jack of all trades, I have an opportunity to do meaningful stuff such as * participating and learning more about the brewing process* being a part of development of one of Finland’s top-notch craft beer brands* writing and photographing* taking advantage of my understanding of cultural phenomena and contexts* trying to find ways to link craft beer with other products of cultureIf you have an idea for collaboration or just want to expand your professional network, feel free to connect.niskanen.ilkka@gmail.com6eerze6u6.blogspot.com#events #writing #contentproduction #blogging #entertainment #leisure #communication #marketing #advertising #corporatecommunication #culture #experiences #socialmedia #beer #craftbeer #homebrewing #performing #storytelling#tapahtumat #kirjoittaminen #sisällöntuotanto #bloggaus #viihde #vapaa-aika #viestintä #markkinointi #mainonta #yritysviestintä #kulttuuri #elämykset #sosiaalinenmedia #some #olut #käsityöolut #kotiolut #esiintyminen #tarinankerronta