We change the way how live experiences are sold and bought. Companies and municipalities uses Gigle, our e-commerce platform, for selling and buying live experiences. It has tools to help service providers to package their services, set prices, and showcase their offering in a visually appealing way right on the website.And for buyers who are looking for a culture live experiences? They get a modern, hassle-free way to buy live experiences with just a couple of clicks. As it should be nowadays instead of getting into a "Ask a quote" -limbo.

"Experiment - A test done to learn something or to figure out if something works or is true."​Right now, I'm all about boosting our organizational culture to embrace continuous experimenting and growth hacking. I'm leading our growth hacking task force, where we're like an experimentation lab, always searching for new ways to grow through speedy experiments and quick learning loops. But that's not all! We also experiment with experimenting itself. Shaping best practices and frameworks to make rapid experimenting a thing across our whole organization. We embrace the learning from the failures and success. You fail if you don't learn from success and failure is not a failure if you learn from it.I've formed internal processes and models for continuous experimentation as well as helped different functions and teams to implement experimentative approach to their everyday activities.

As Customer Director, my job was to make sure our users had a fantastic time whenever they interacted with Isolta, whether they were using our software or chatting with our customer service reps.Customer experience is a complex thing influenced by so many factors – from ads and website design to communication, product quality, UI, and customer service. That's what makes it super interesting! How to build and ensure superb customer experience and help customers to succeed.I formed customer service models that helped us scale our business and crafted some top-notch onboarding processes for new users. This was at the heart of growing our business, e.g. as the number of customers grew, we didn't need to expand our customer support team as much and our smooth onbarding ensured happy customers.Plus, I was the go-to person for figuring out the best new features to develop so our customers would get the most out of our product, brainstorming ways to make our customer service even better, deciding what kind of communication we needed, and identifying partners who could help us provide even more awesome services to our customers.

So, my next adventure at Isolta was super versatile. I handed off the day-to-day lead of our product development team and stepped into a "Jack-of-all-trades" kind of role.I found myself doing all sorts of tasks, focusing heavily on overcoming challenges in scaling our business. From A/B testing and data analysis in marketing to managing our SaaS product development processes, I got to try my hand at everything. You know, in a small company, you get the chance to do all sorts of cool stuff.But maybe the most important role for me was being the go-between for different operations like marketing, sales, product development, and support.I seriously enjoyed being part of almost every daily activity happening in the company. It gave me the chance to influence everything and, as a result, learn a ton.With this kind of role, I also had the responsibility to make sure our processes were on point, keep information accessible to everyone, and boost transparency.

After spending a year and a half working in sales, marketing, and customer service, it was time for a new challenge. Isolta was gearing up to develop a new SaaS invoicing software, which eventually became one of Finland's most popular and successful, boasting over 30,000 users today. I took the lead with our dev team, using agile methods and setting up processes to make product development run smoothly.While doing that, I also coordinated the go-to-market strategy for our new product and succeed it with a "Product Led Growth" mindset. We approached markets with freemium model and focused on optimizing whole funnel from awareness to activation and revenue by placing product in the center of everything.We focused on creating small batches, validating them, and improving our software through an iterative approach. The build-measure-learn loop was at the heart of everything we did.

I joined Isolta while I was wrapping up my thesis and started with all kinds of different tasks. My main focus was related B2B sales and marketing, but I also helped out with customer support. This is how it is in a small company – one get to do a bit of everything, which I really liked!Shortly after joining the team, I took over the responsibility for the company's social media marketing. This led me to transition towards a more marketing-centric role, allowing me to further develop my skills in this domain.

Master's of Science Thesis Worker at the international ITEI-project: "An analysis of software innovation practices aspect of an innovation strategy: Case SinnoBok". Writing my thesis as part of the international project that focused on software innovation, was truly exciting and inspiring. I got to dig deeper into theory of software innovation and implement it to business via Business Model Canvas.