Commercial Director, Partner at Subsoccer Ltd | Sales & Marketing StrategistAt Subsoccer Ltd, I drive our sales and marketing processes, with a particular focus on online marketing and organic sales. My role combines strategic planning and hands-on execution to ensure that our products reach global audiences effectively.I view sales and marketing as a unified journey—seamlessly guiding customers from awareness to loyalty. Choosing the right tools is easy; the real challenge lies in building scalable systems and ensuring team alignment. At Subsoccer, we excel at turning challenges into opportunities.Core Expertise:Sales & Marketing Processes: Streamlining operations to maximize impact and efficiency.Online Marketing: Leveraging data-driven strategies to engage and convert.Organic Sales Growth: Building sustainable growth through authentic customer relationships.Career Highlights:- Coloro: Co-founded and scaled from scratch, leading to a successful acquisition by PunaMusta Media Oyj in 2022.- Smartum: Spearheaded a digital transformation, evolving a traditional operation into a modern, sales- and marketing-driven organization.- SOK: Led a marketing production overhaul and contributed to Finland’s largest MRM investment.- DMP/Grano: Managed a team of 80+ professionals, achieving consistent profitable growth despite market challenges.As a coaching leader, I prioritize clear goals, actionable metrics, and empowering teams. Communication is key: if an idea can’t be crystallized into three phrases, it needs rethinking.At Subsoccer, I’m dedicated to growing our brand and bringing our innovative bench soccer games to homes and workplaces worldwide. Our mission is to inspire fun, movement, and meaningful connections, whether it’s during a workday break or quality time with family and friends.