Ilknur Dursun Email & Phone Number

İstanbul, İstanbul, Tr

http://www.lilakagit.com/

Istanbul, Turkey

Responsible for All Channels&Product Category (Cloths&Wipes, Sponge&Scouring, Gloves,Floor Care, Brushes&Squeegees, Garbage Bags, Cooking&Storage, Clothes Hanger, IroningBoards&Clothes Dryers)Main Specialties: Trade Marketing / Category Management / Channel Management / Pricing andPromotion Management / Business Development Implementing the Trade Marketing Strategy to achieve defined business objectives across allproduct categories and channels Analyzing channel AC Nielsen Scantrack,recommending action Responsible for the P&L of all categories Preparing annual business plan&spending budget for category Developing and implementing short/long-term category strategies, and master planbased on a thorough understanding of market conditions and trends Monthly sales forecasting&demand planning&trade activity budgeting&ROI management Managing and executing BTL budget according to annual targets of product/channel Responsible for monitoring of Trade Marketing Expenses,assessing P&L effects and driving profitability  Contribution to Trade Marketing budget and forecasting processes in line with company strategy and objectives,ensuring deadline compliance and consistency towards planned performance Analyzing the market trends and competitor activities to develop action plans in order to drive incremental sales and visibility  Benchmarking, on an ongoing basis, of the competitors' activities related to promotions, product mix, new product launches, price positioning and trade conditions Managing Trade Marketing Team

Istanbul, Turkey

 Reporting category sales and listing performance Analyzing the effects of monthly implementations on sales Planning in-store activities and analyzing their effects on sales Coordinating with the factory for monthly forecasts and promotional products Preparing and publishing AC Nielsen Scantrack Analyzing market trends and activity spending budgets Managing monthly sales expenses Realizing co-ordination and communication of product price and pack changes Sales, stock and close to expiry products follow up

Istanbul, Turkey

 Implement the Concept Excellence and ensure the standards Business Development of the Network (B2B) Responsible for the Concepts Spare Parts Turnover Working with 3rd parties (agencies & suppliers) in order to realize and promote the projects