Ille Van Engelen Email & Phone Number

Scottsdale, Arizona, United States

CORPORATE PROFILE: A $500M Real Estate company with 27,000 employees. RESPONSIBILITY PROFILE: I report to the COO with a $250K OPEX, $5M CAPEX, $25M Revenue Goal, and 19 direct employees. I lead two regional managers and 16 recruiters, hiring 6500 representatives across fifteen markets, streamlining the sales process with HubSpot CRM, and developing marketing campaigns to enhance brand awareness.ACHIEVED IN THIS ROLETEAM BUILDING / COACHING / TRAINING PROGRAM DEVELOPMENT• Due to budget constraints, the company mandated hiring sales representatives to be trained. The CEO then charged me to design a training program integrated with market insights, sales techniques, and CRM utilization. I established realistic targets and provided incentives/continuous coaching to refine skills and improve close rates. This elevated closing rates, contributed to a record hiring year with 6,500 new representatives, drove growth in all 12 corporate markets, and was declared an SOP.REVENUE & SALES CAPTURE STRATEGY / ROI MAXIMIZATION / COST REDUCTION• Personally discovered a lack of proper oversight as recruiting costs spiraled out of control. I analyzed the sales cycle, marketing, and potential revenue-per-sales representative to ascertain the cost-effectiveness of recruiting efforts. I then led the implementation of Hyper-localized marketing campaigns to maximize ROI. This streamlined marketing expenditures from ~$300 to $150 per representative by prioritizing transaction potential, achieving a ~30% net profit per agent.

Scottsdale, Arizona, United States

RESPONSIBILITY PROFILE: I reported to the VP of Sales with a $100K OPEX, $100K CAPEX, $5M Revenue Goal, and 6 direct employees. I managed 6 recruiters to expand HomeSmart's sales representative presence, led strategic initiatives across Atlanta, Florida, and the DMV area, executed marketing campaigns, and developed business strategies to capitalize on market trends.ACHIEVED IN THIS ROLESTRATEGIC PLANNING / STRATEGIC PARTNERSHIPS / MARKETING & PROGRAM MANAGEMENT• I was tasked by the CEO to create inventive strategies to set HomeSmart apart from competitors. I developed and implemented a partnership strategy with mortgage, title, and inspection companies to capitalize on their networks. Rolled out co-branded marketing initiatives and referral programs to establish us as a premier partner. As a result, significant growth on a national scale was realized, and new revenue streams were mobilized. This led to a promotion to become VP of Sales.NEW MARKET PENETRATION / VIRTUAL ENVIRONMENTS / MARKETING VISIBILITY• During the peak of COVID-19, I was entrusted by the CEO to launch a Florida brokerage and navigate a saturated market devoid of brand recognition. Amplified presence in Orlando/Tampa by implementing a virtual recruitment strategy, executing a targeted digital marketing campaign, and developing partnerships with local strategic partners to enhance visibility and recruit talent. This solidified the market position in Orlando/Tampa, driving annual sales representative growth.ADVERTISING STRATEGY / REBRANDING• To attract higher-caliber representatives, personally devised a strategy to overcome the stereotypical image associated with the industry. Implemented rebranding, prioritizing luxury and quality, emphasizing representatives keeping 100% commission, and leveraging cutting-edge technology with personalized support.

Scottsdale, Arizona, United States

ACHIEVEMENTS CONTINUEDThese efforts successfully shifted the demographic from 0-4 transactions a year to 4-7, increasing company revenue by 80% and altering the brokerage's culture.TURNAROUND MANAGEMENT / STRATEGIC PLANNING / PRODUCTIVITY ENHANCEMENT• Sales representatives exploited work-from-home policies and CRM logging inaccuracies. Developed a strategy to correct the sales team's productivity issues. I restructured representatives, reaffirmed the importance of integrity and dedication, and revamped onboarding processes to maintain momentum. Consequently, within six months, the team drove a 25-40% growth in each of the five managed markets, culminating in a promotion to VP of Sales.

ACHIEVEMENTS CONTINUEDCLIENT RELATIONS / NEW MARKET PENETRATION / STRATEGIC PARTNERSHIPS• I was charged by the CEO with overcoming barriers to build trust in a new local market while leveraging overseas success to expand the client base in unfamiliar territory. I crafted and implemented strategies to establish a solid market presence and build client trust, focusing on providing exceptional customer service and personalized solutions. This approach improved negotiation outcomes, expanded business opportunities, forged meaningful long-term partnerships, and enhanced reliability in new markets.BUSINESS EXPANSION / RELATIONSHIP DEVELOPMENT / ACCOUNT GROWTH• The CEO directed me to develop a strategy to increase revenue from existing corporate clients. I identified the need to escalate contracts with large corporations, focusing on maximizing existing relationships. Then, initiated a multifaceted strategy emphasizing upselling and cross-selling, breaking into new markets, and leveraging data for strategic decision-making. This led to 300-500% growth in six out of eight accounts over two years, translating into a 300% average revenue increase.

Atlanta, Georgia, United States

CORPORATE PROFILE: A $5B Manufacturing company with 17,000 employees. RESPONSIBILITY PROFILE: I reported to the Management Director with a $500,000 OPEX, $1M CAPEX, $25M Revenue Goal, and 4 direct employees. I was responsible for hiring and developing 4 sales specialists, coordinating sales operations, establishing global account management reporting systems, and analyzing regional trends to identify growth opportunities.ACHIEVED IN THIS ROLESALES PLANNING / EXPANSION / TALENT ACQUISITION / PROCESS OPTIMIZATION• Confronted with establishing a market presence with a large manufacturing facility with minimal brand recognition. I received approval from the CEO to devise a comprehensive market penetration and workforce expansion strategy to drive profitability. Within nine months, strategic partnerships with local governments for customer outreach and strategic partners for talent acquisition were initiated. This strategy secured key corporate contracts worth $30M+, expanded the team by 100+ employees, and was established as an SOP.TERRITORY EXPANSION / REVENUE GROWTH / STRATEGIC NEGOTIATIONS• Personally tasked by the CEO to devise a strategy to penetrate new markets beyond Georgia and meet ambitious revenue growth targets. I then strategized and led the expansion into Florida, North Carolina, Maryland, and Boston by securing transportation cost advantages and negotiating material pricing to offer competitive rates. Achieved a foothold in the new territories and secured contracts totaling $15M, leading to new equipment investments for VDL Industries.

Columbus, Ohio

Bachelor'S Degree, Finance And Financial Management Services

Master Of Business Administration (Mba), Business Administration And Management, General

Graduate assistant tennis coach.