Ashley Strikwerda Email & Phone Number

Port Hope, Ontario

• Manage all corporate branding assets and brand development. Develop brand strategies and work within current brand standards. Work with all departments throughout the municipality. • Design seasonal program guides, brochures, outdoor signage, rack cards, newspaper advertisements, posters and visitor guide.• Create unique illustrations, infographics & maps for municipal communications and public meetings. • Design marketing assets for social media. Advise on best practices for designs, copy, backlinks & strategy. Full understanding of Hootsuite software. • Update & manage both municipality and tourism website. Input HTML/CSS assets and manage CMS. Work with external providers to achieve corporate vision. Create UX/UI wireframes. Cross browser test website for technical problems before launches. Liaison between external programmers and internal team. • Design online static and animated advertisements for internal and external use. • Set-up Google ads campaigns. Provide insights on reporting and suggestions for improvements.• Design and code custom HTML email communication templates.• Assisting with 2022 AODA web strategy. Ongoing maintenance and updates to current content and providing best practices. Admin for Siteimprove software. Additional web training with Ontario Accessibility. • Maintain production printer and perform colour management for internal printing. Work with external print houses. Well versed with fiery software. • Proficient with Adobe Creative Cloud software - Photoshop, Illustrator, InDesign/InCopy, Dreamweaver.

• Working with Birth Connection to design a new brand identity & website. Consulting on keywords and search engine optimization. Print pieces including banners, business cards, postcards & apparel.• Working with the Antibody to create custom scientific instructional illustrations for clients such as Zenhale, Nasonex & Saphris.• Working with Chlorfree to design an instructional for installation process.• Working for NRC research press to develop diagrams published in the September 2010 manuscript titled “Vein patterning and evolution in C4 plants".

Cobourg

• Develop innovative product concept gloves for private label while adhering to established brand standards & current trends. Work with China team to execute glove samples. • Create packaging assets, including glove hang & wash tags, required in-store POP, die lines and accompanying graphics.• Execute sewing and pattern drafting with China team. • Creating presentations, sell sheets, social media content, and other graphics for both print and web applications.• Design internal marketing materials such as business cards and website redesign. Work with external vendors such as video editors, TV personalities & web developers to ensure brand is conveyed consistently.• Work on external branding from an ad agency standpoint. Clients included Glow Day Spa & Atrium Laser Clinic.

Barrie

• Assist and design the site redesign for thesource. ca. Work with external vendors and internal directors to provide best practice and compelling designs.• Design and create sub pages within the existing infrastructure of thesource.ca website. Load and test content prior to launch. HTML & Flash content.• Design and create 2-3 email marketing campaigns a week. Load, deploy and analyze newsletter data. Project lead for moving to new ESPs.• Design web banners for thesource.ca, social media & affiliates. • Design and create unique contests, logos, & events for print and web while adhering to brand standards. • Produce bilingual designs for all applications. • Train new media staff & interns.

Barrie

Design and create two weekly newsletters that reach thousands of The Source subscribers across Canada.Update and redesign website items and pages.