Illy Jaffar Email & Phone Number

Leeds, GB

London, United Kingdom

• As the nature of our work is usually confidential or commercially sensitive I can't list my current projects. Brands are rather like humans – they need to be fed, nurtured and loved. They need routine servicing and.
• Brand Development
• Brand Positioning/Repositioning
• Brand Launch/relaunch
• Brand Audit
• Branding – creative, visual identity etcCommunicationsOnce you have your brand, you know what you stand for we can the start telling the world about.Expertise /Services in these areas include:

England, United Kingdom

Democratising the ownership of cask aged spirits for consumers and distilleries through innovation and passion. You can now buy cask shares in a cask of spirit during its maturation and take delivery to enjoy once bottled - all based on the public blockchain for hyper security.

West Yorkshire, England, United Kingdom

As a newly appointed NED/Trustee for this OFSTED "Outstanding" MAT - my role will involve challenging the MAT board to deliver the best learning environment for kids in their most formative years.My initial focus will be advising on marketing and communications but not exclusively. We are in challenging times and getting kids back to school safely is the.

• Managing Director and a senior Marketing Consultant of boutique production, event management, and communication solutions agency, working closely with clients to identify their vision and communication needs in order.
• Still In Cask – co founder of ecommerce, subscription based platform using Blockchain technology launched in May ‘21
• Stanhope PLC: collaborated with board sales & marketing leaders to develop targeted luxury HNW strategy for flagship development Television Centre London, exceeded target delivering 15+ leads against target of 5 for.
• Iron Maiden & TROOPER: oversaw creation of award-winning beer brand from bottom up including actual product – devised five-year strategic plan including brand positioning, USP definition, brand pillars, competitor.
• Chivas Regal Luxury Blended Scotch Whisky: led Indian HNW digital influencer outreach strategy, whilst securing new commercial listings to result in 10%+ net value sales increase and communicate blended whisky.

• Using the understanding of tribes and connected communities to drive brand loyalty and drive incremental volume growth as part of the brand(s) strategies.Creating deep dive tactical outreach plans that hit the bottom.
• Perrier Jouet: Steered the comprehensive growth blueprint for the luxury prestige cuvée ('Belle Epoque'), encompassing strategic expansion across prestigious on-trade channels, nightlife venues, high-end retail, and.
• G.H. Mumm: Directed the marketing activation strategy, centred around leveraging partnerships with F1 and the Royal Warrant, yielding a substantial £2 million in PR value. Spearheaded the complete implementation of.

United Kingdom

• I spearheaded the move from sampling to experiential – creating and selling in business case to UK Board, as a member of the senior management team and working across the portfolio of premium/prestige brands, I.
• Driving and delivering mindset change in the way the marketing team approached “brand activation” for the portfolio as well as the methodology of briefing and spearheading “internal agency” model
• Establishing the first experiential team in the Groupe and creation of properties such as Chivas Studio and Piece of Havana.
• Winner Best Brand Experience - Event Magazine.
• Soon became in demand by brand owners to develop cultural/music related immersive consumers experiences.
• Also responsible for global sponsorship deals such as Wimbledon and F1 as well customer corporate hospitality.

London, United Kingdom

Now with responsibility for Events team – rethought and restructured team and approach. Continued to develop an integrated communications strategy for the company incorporating PR, Marketing and Online and drive news agendaImplementing communications plans to increase awareness of brands and corporate. Continue media relations outreach for brands and.

United Kingdom

Instrumental in change leadership strategy as we grew rapidly through global acquisitions. Re-invent/ramp up front facing communications and brand in hand activity. Increasing internal engagement with complete overhaul of internal communications including company magazines, conferences/themed roadshows, listening groups and creation of intranet. Crisis.

Global

Day to day business management of Mercury Prize winning artiste and others.Advancing and managing 3 world tours

Leeds, England, United Kingdom

Leeds, United Kingdom

Fcim, Fellow

Associate'S Degree, Cam Foundation Diploma Marketing And Advertising

Education record

Education record

WSET Certificate, Higher and Diploma

Fellow