With over 15 years of experience in digital commerce, I am passionate about applying my expertise in E-com to help brands achieve their strategic goals and optimize their online presence. As the Teamlead Shop and Operations at GOLFINO, an international leisure brand, I spearhead platform development, user behavior analysis, and operations optimization for their E-com site. I value innovation, collaboration, and customer satisfaction, and I strive to bring diverse perspectives and experiences to the team.In my current role, I also manage ERP migration projects from the E-com perspective, ensuring smooth and seamless integration of data and processes. I leverage my skills in SaaS sales, Salesforce Commerce Cloud, and online marketing to design and implement A/B testing initiatives that enhance user experience and conversion rates. Previously, I worked as a Client Portfolio Lead and a Principal Engagement Manager at Astound Commerce, where I successfully led client engagement, contract management, and consulting initiatives for international clients in digital commerce.