Ilona Moyses Email & Phone Number

São Paulo, Sp, Br

• Reporting to the VP of Marketing and Innovation.• Responsible for managing digital marketing, growth marketing, inbound, outbound and content projects and teams, developing brand and sales strategies, digital campaigns, Performance Marketing, Marketing Automation, CRM and BI.• Planning and implementing "Sales Machine", with Inbound Marketing, Outbound and ABM campaigns with lead capture, qualification, lead scoring and scheduling of qualified meetings.• Management of social media such as Google Ads, Meta Ads, LinkedIn Ads, with results/ kpis monitoring, as well as content management for social networks such as Instagram, Facebook and LinkedIn, with posts and videos, community and crisis management.• Development of surveys and dashboards to extract insights and make quick decisions related to sales, campaigns, productivity, profitability, products and competitors.• Budget allocation and control, media planning, hiring and negotiating with teams, agencies and other suppliers.• Development of all brand materials for commercial support (presentations and rich materials, i.e. case studies and infographics)• Awareness and SEO strategies for broad brand exposure and product and service launches.Accomplishments:• Development of sales machines with over 250 qualified appointments, reaching a volume of opportunities/proposals of more than R$10M/ year.• Development of a new positioning and new visual concept for the brand, as well as its applications in company materials, dynamic commercial presentations and a new website, bringing more modern, technological and innovative image to the company.

São Paulo, Brasil

São Paulo, São Paulo, Brasil

• Reporting to the CEO.• Responsible for managing projects and marketing team through Agile Methodology, developing brand and sales strategies, digital and Growth campaigns, Performance, Marketing Automation, CRM and BI.• Management of networks and social media such as Google Ads, Instagram, Facebook and Linkedin, with content, campaigns and community and crisis management.• Planning and implementing Inbound Marketing campaigns with capturing leads, nurturing, qualification and lead scoring.• Development of research and dashboards to extract insights and make quick decisions related to sales, campaigns, productivity, and profitability.• Budget allocation and control, media planning, hiring and negotiating teams and suppliers.• Development of all brand materials for commercial support, with development of sales packages.• Awareness strategies, SEO, implementation of client projects to boost sales, broad brand exposure, launch of products and services.Accomplishments:• Management of 9 clients including large companies, B2B and B2C, national and international, such as: Votorantim, Hasbro, Tale & Lyle, Gilead, Novartis and Santista.• Lusófonos Creativity Award 2023 – Bronze in the Social Media category

São Paulo, Brasil

• Reporting to the CEO.• Responsible for team management and marketing budget and brand and sales strategies in Gelt's rewards and cashback app, including digital and growth campaigns, performance, sales strategies, engagement, CRM and BI.• Management of networks and social media such as Google Ads, Instagram, Facebook, Linkedin and Telegram, with content, campaigns, community and crisis management and management/hiring of influencers.• Planning and implementation of email marketing campaigns, push, SMS, Telegram and Social Networks.• Development of dashboards with the data area to extract insights and make quick decisions.• Budget allocation and control, hiring and negotiation of staff and suppliers.• Development of all brand materials and PR strategies.• Commercial support, product development and proposals, implementation of customer projects to leverage sales, broad brand exposure, product launches and providing data on users and their consumption habits.Accomplishments:• Acquisition of more than 590 thousand users of the application.• 15 new customers acquired so far with campaigns published and managed by me, including Kimberly Clark, Cargill, Gallo and Aviação.• Growth of up to 400% in followers on social networks (Instagram, Facebook and Telegram).• Implementation of a PR strategy with an estimated average reach of over 1 billion people.

• Reporting to the CEO.• Responsible for managing the marketing team plus brand and e-commerce/ app sales strategies, including digital and growth marketing/ performance and social campaigns, UX/ SEO, Design, CRM and BI.• Management of social networks and media such as Google, Instagram, Facebook, Tiktok, Twitter and LinkedIn, with campaigns, content, sponsorship, community and crisis management, influencer hiring and performance analysis.• Automation planning, implementation and evolution for email marketing/sms/push campaigns with Responsys tool (Oracle) and automatic journeys, in addition to the promotional and relationship ones.• Treatment, enrichment and analysis of the customer database providing insights for sales increase and creation of new services.• Annual budget allocation and control, contracting and negotiation of suppliers and agencies.• Development of all brand and internal marketing materials.• Realization of enchantment, anti-friction and social activities helping improve health of vulnerable people• Implementation of a new data lake for data analysis providing qualified insights.Main Projects and Results:• More than 400% increase in revenue in 10 months, with a breakeven forecast in less than 2 years.• Implementation of new business fronts: Online Medical Consultation and 2 more innovation projects under development.

São Paulo, Brasil

São Paulo, Brasil

● Reporting to the CEO.● Accelerating sales and B2B marketing through solid Digital / Growth/ Inbound/ ABM Marketing strategies, including lead generation, data intelligence, marketing automation, lead nutrition, content creation and awareness, network and social media management, media planning and negotiation, SEO, CRM and performance marketing.● Management of multidisciplinary digital marketing teams, developing strategy, planning, campaign set up and maintenance, reports development/ presentation for all Inbound/ Digital clients, aiming the best results in conversion, qualified leads and ROI.● Design of the area's expansion plan in line with the commercial forecast, design of commercial proposals, revision of man-hour values and pricing for better profitability of the area.● Responsible for contracting and managing the LGPD (General Data Protection Law) implementation plan.● Tools: Google Ads, Analytics and Data Studio, YouTube, Facebook, Instagram and Linkedin Ads, SemRush, Instapage, RD Station, MailChimp, Adobe Creative, Pipedrive.Accomplishments:● Management of more than 100 performance marketing campaigns in 2020 for clients as Microsoft, IBM, Motorola and AMD.● 30% increase in the area’s revenue in 10 months, overcoming 2020 goals.

São Paulo E Região, Brasil

● Responsible for the regional CRM integration - Big Data of FORD MOTOR COMPANY in South America. ● Leader on interface with the business and technical teams of Americas to Ford Global Big Data project development including Ford, Ford Credit e Troller teams of: Marketing, CRM, Digital, FordPass App, Global Data Insight and Analytics, Data Supply Chain, Customer Interaction, Web Services e Global UX.● Global Big Data pilot plan development and management (design, development and tests), combining the marketing and business needs and data protection new general law implementation.● Relationship and implementation of third-party sources: call centers, agencies, data enrichment partners (ex. Experian) and solutions suppliers (ex. Salesforce).● Local teams support for business rules creation related to data, process, CRM teams and resources for actual and future moments, to ensure that all data is being captured, validated and available.● Investigation of the Marketing and Sales IT systems and CRM process to suggest adjustments, create new campaigns management possibilities and develop scenarios, pilots, tests, matching, data modeling and quality control, aligned with the marketing, DBM and BI teams.● Analysis of the Global Big Data teams’ requirements for documentation and use cases development.● Development and monitoring of teams’ training for CRM tools usage and campaigns management new processes.Accomplishments:● Regional Big Data launch for South America.● Launch of new communication strategies, process and analytical tools and CRM/ Digital local campaigns.● Launch of the relationship and mobility FoodPass app.● Loyalty plan development to Ford brand.

São Paulo Area, Brazil

● Corporate clients consulting for the development of marketing and sales strategies, CRM, consumer journey design and relationship campaigns, sites and mobile apps, creating, aligning and activating institutional and digital brands form. ● Campaigns and online and offline services promotion and analysis, using traditional media, Google Adwords, Instagram and Facebook Ads, Retargeting and Display Ads.● Sales activation, analysis and control of web marketing actions, prospection bases, active, inactive and former clients, for segmentation, commercial goals, activation and recovery actions.Accomplishments:● Action on projects for segments such as technology, cards, finance, education and food service. ● Responsible for the ZenCard (Mastercard) card-account launch and activation - 2015● Design and launch of Latam Institute of Corporate and Strategic Purchase (Inlacee) E-Learning system.● Responsible for the Wondercook gastronomy e-commerce creation, maintenance and logistics.

São Paulo Area, Brazil

● Reporting to the CEO.● Marketing and Communication areas structuring and management of the company in Brazil, involving process, information flow, KPIs, budget control, goals definition, competition follow-up, suppliers and agencies pitches and management, endomarketing and press advisory with crisis management.● Active participation on P&L, strategic planning, products strategics and pricing.● Development of events, POS materials, local store marketing, promotions and seasonal campaigns.● Geomarketing and real estate negotiations, digital channels and social media channels creation and management, satisfaction research (GEM) implementation.Accomplishments:● Top five for the Brazilian units within other 250 installed units worldwide in the first 3 months with R$1,7 M of revenue and over than 17 thousand clients/ month.

São Paulo Area, Brazil

● Reporting to the Marketing Director.● CRM, digital and database teams management for Estadao, Jornal da Tarde, Agencia Estado, Radios Estadao and Eldorado.● Strategic planning for sales and customer retention aiming the brand profitability.● Institutional and sales campaigns, CRM, digital activation and performance on Google AdWords, Retargeting, Display Ads and social media management with persona and award campaigns creation, increasing digital sales in 179%.● Annual budget elaboration and allocation, negotiation and pitches management with suppliers and agencies.● New digital products strategy and development director committee member.Accomplishments:● SignWall and big data projects realization optimizing the target public, advertising inventory and engagement, generating online revenue increase, besides restructuring telemarketing and CRM areas enabling the client’s segmentation and communication strategy improvement, with marginal growth of 16,8% per year.

São Paulo Area, Brazil

Reporting to the Marketing Director.Restructuring and management of the marketing and digital teams for the Exame, Você S/A, Info and PME brands, managing the products group, strategy plans, digital campaigns, CRM and incentive, promotional actions and materials, endomarketing and realization of more than 200 events per year (of all sizes).

Data Analytics

Activities and Societies: Intensive training course in advanced data analytics: Python, MySQL, Pandas, Matplotlib, Git, Seaborn, Scipy.

3A. Advanced School In Big Data Analysis, Big Data

Master Of Business Administration - Mba, Business Management

Creative Process, Graphic Design, Typography And Art History

Bachelor'S Degree, Industrial Design - Visual Communication