Full-service consultancy focused on strategy, research, and communication for various social organizations. My projects include consulting and strategy development for clients such as NOM, Arriva, and UMCG.

Facilitated strategy sessions and conducted research on customer journeys to improve service experience within the organization, based on research and interviews.

UMCG: Developed a communication plan and strategy for internal communications surrounding the Ring Zuid construction project to ensure hospital accessibility during an extended period of roadworks.MGG: Managed communications and organized activities for Mental Health Groningen, contributing to future strategy development and targeted communication. Supported in organizing (press) events and networking events.

Contributed to communication projects in the energy sector, focusing on sustainability and customer communication. Developed a consultancy report on restructuring team communication, sales, and marketing, and implementing a new national strategy.

Supporting female entrepreneurs and leaders across various sectors with strategic online positioning, focusing on communication, branding, and personal identity. I provide guidance on building an authentic and impactful online presence through thoughtful strategy and identity development.Collaborated with notable figures such as Esther Mollema (Diversity & Inclusion), Mirjam de Jong, Erna Versteegden (D&I, board member and change consultant), and Kirsten de Beveren (D&I, Personal Development, and coaching). These partnerships have enriched my understanding of diversity, inclusion, and organizational change, which I apply to my own consultancy practice.

Focused on strategic brand development and positioning, aligning campaigns with Christine le Duc’s mission of empowerment and inclusivity. During an intensive rebranding period, I was responsible for developing and maintaining a consistent visual brand strategy and positioning. Christine le Duc’s goal of creating a safe, open environment around female self-expression and sexuality was strengthened through targeted campaigns and platform management.Brand MarketerLed strategic projects, creating concepts for brand and event campaigns and ensuring brand consistency across all channels.- Strategic brand monitoring and positioning across platforms- Development and execution of campaign concepts and photoshoots- Established a comprehensive brand book for consistency and clear positioning- Organized events like fashion shows focused on empowermentPlatform CoordinatorManaged website strategy and maintenance to ensure online brand identity and positioning. Developed and optimized pages, analyzed content performance, and implemented website updates to enhance customer experience and brand messaging.

In my thesis, I explored the importance of a higher brand purpose in strengthening a brand’s position, especially during rebranding. Focused on how Christine le Duc’s mission of safety and empowerment around female sexuality enhances customer value and brand loyalty.

Ten Stripes is a strategy and marketing agency focused on sustainable ambitions where I worked during my pre-master. As a Medior Consultant, I was responsible for the quality of strategic projects and worked on process improvements and out-of-the-box solutions both internally and for clients.Strategic Role with Clients:- Guided clients through strategic projects, advising on brand identity and ensuring consistent positioning in internal and external communications.- Responsible for quality control of strategic documents- Led strategy sessions on mission, vision, and employee branding- Developed and optimized brand strategiesInternal Organizational Improvement at Ten Stripes:- Enhanced internal processes and supported strategic growth through workflow optimization, team coordination, and strategic planning.- Strengthened internal communication and strategy development- Fostered team collaboration through project management and process optimization

During my studies at the University of Groningen, I worked at Ten Stripes, a strategy and marketing agency with a focus on sustainable ambitions. Starting in the performance team, I transitioned to the strategy team, where I quickly became responsible for translating performance data into actionable insights for the strategy and content teams to support long-term growth.- Created content and performance strategies for clients- Improved internal processes by connecting teams and creating a long-term data strategy- Managed performance marketing, including SEA, SEO, and data analysis

Lived and worked in Neuilly-sur-Seine, immersing myself in French culture and improving my language skills (French A1). This experience broadened my international perspective, connected me with people from diverse backgrounds, and gave me insight into future studies and career goals.

In the final months of my Fashion Business studies, I joined the marketing team at The Next Closet, an innovative scale-up with a sustainable mission to make second-hand designer fashion accessible. This experience in a fast-paced, green start-up in Amsterdam taught me to work quickly and adapt flexibly in a dynamic environment.Key responsibilities included:- Developing an app prototype for a more modern and user-friendly client experience, based on data analysis and client interviews in collaboration with the product development and data analysis teams.- Writing blog posts and articles on trends and events with SEO optimization, and creating content for social media channels (Instagram, Facebook, LinkedIn, Twitter).- Conducting interviews with Dutch celebrities, enhancing my communication skills.- Analyzing campaign performance (Google Analytics) and executing content marketing and growth hacking.- This internship strengthened my strategic thinking, provided valuable experience in data-driven marketing, and underscored my commitment to sustainable business practices.

Beaumonde Hospitality levert hostesses/ gastvrouwen en heren voor het ontvangen en begeleiden van gasten tijdens beurzen, congressen en evenementen en voor het promoten van dienst of product.