Ilse Castillo Galicia Email & Phone Number

Mexico

Led Cisco's key Americas campaign's digital strategy for 2+ years, integrating web, paid media, social media, SEM, and email marketing into a holistic plan. Oversaw implementation across the US, Canada, and Latin America. Led an ABX strategy pilot with 6Sense, crafting Intent Modeling-based digital plans for targeted accounts.

Mexico City Area, Mexico

I shaped, influenced, and orchestrated omnichannel experiences that built the Cisco brand and accelerated Cisco business in Latin America. I was Responsible for delivering a desired customer experience across all channels, with a strong focus on Digital Channels, Marketing Automation, Media Planning, Data Management Systems, and Revenue tracking.

Mexico City Area, Mexico

As Strategic Planning Leader for Nurun Advertising Agency, I was in charge of building and supervising the Digital Strategy for our clients and pitch for several new prospects. Along with my team of digital analysts, we did Research, Data Analytics, Social Listening & Digital Consumer Intelligence in order to get new insights and spark our Creative Teams.

Mexico City, Mexico

I led the Social Media Division, providing expertise and direction for all projects and activities related to social channels. I worked with my team to craft communication campaigns, strategic executions and build digital communities. I worked with a wide range of consumer brands, including Porsche, Audi, Playskool, Play-Doh, Procter & Gamble, Danone, Bimbo, PepsiCo, Gamesa and Facebook Mexico, among others.During my lead, we established the social media strategy for Audi in Mexico, a brand that has been three times Top 10 in Mexico for the highest engagement rate and rewarded as Socially Devoted Brand by SocialBakers.We crafted the communication strategy to build a real fan community for Habaneras (PepsiCo) which was awarded by Millward Brown as Top Fanpage in Mexico and was nominated as finalist in the Iberoamerican Social Media Awards within the Content Marketing Category.

Responsible for the management and delivery of large-scale proposals for Volkswagen and Porsche Mexico, including websites, microsites, mobile applications, mobile sites, Facebook aplications, social media campaigns, e-mail marketing and analytics. As Senior Account Manager I developed and implemented end-to-end project life-cycle and project management activities. My responsabilities included kick-off, SOW requirements documentation, scheduling, wireframes, design, QA and maintenance for all digital deliverables.As Project Leader for Volkswagen and Porsche Social Media division I managed successful campaigns such as The Beetle Launch on Twitter, which turned into a Trending Topic in Mexico, the Vocho Tour Campaign on Facebook and Foursquare and the Porsche Boxster launch through Twitter, which gathered a 3,000 organic follower base in two days.

Content and copywriting for Best Buy E-commerce.

Polanco, Df

Web Design and Online Advertising Consultancy. Project Management, focused on SEM, SEO and Social media. I helped middle size companies to create an online institutional image and accelerate their sales cycle through a web strategy.

Master Of Business Administration - Mba, Business Administration And Management, General

Certification, Digital Marketing

Bachelor'S Degree, Communication And Media Studies, Scholarship For Academic Achievement

Activities and Societies: TV Production & Sound Post Production, Web Development & English Literature.

English Literature Course, English Language And Literature/Letters