Ilse Graydon Email & Phone Number

Johannesburg, Gp, Za

South Africa

Special Achievements: • Develop marketing, graphic design, social media, digital & communication strategies, and objectives for the property & hospitality sector to drive ROI & brand awareness; spearhead initiatives to meet objectives based on business goals. • Conceptualised visuals based on business requirements, conducting needs analysis, project management and spearheading presentations. • Strategise and execute strategic project management, marketing campaigns, email campaigns, events and promotions of the overall marketing plan.• Efficiently planned and co-ordinated events, launches and other marketing and brand building events.• Co-ordinated and monitored budget allocations and cost control.Overview:• Develop and deliver creative marketing, graphic design, ROI & brand building strategies, plans and approaches to help market and position the brand to attract business and enhance revenue. • Partner with management team to ensure successful implementation of marketing strategies and programmes.• Co-ordinate planning for the marketing and ROI strategy.• Develop effective customer messaging based on a thorough understanding of business operations and goals, and consistently use this messaging across all platforms to advance the interest of both companies.

Johannesburg Area, South Africa

Special Achievements: • Ran advertising campaigns and drove engagement by creating high-quality original content. Managed community by responding to comments and oversee our customer service across all platforms.• Focused on increasing brand awareness through the effective use of graphic design and social media outlets.Overview:• Designed print advertisements for publications as well as electronic adverts for websites for 7 properties. • Designed promotional collateral for sales team, posters, electronic newsletters, banners, flash banners (GIF), billboards, email signatures, electronic emailer, folders, calendars, hotel key cards, gazebos, teardrop banners, limited vehicle branding, etc.• Designed and implemented social media strategy to align with business goals. Created, edited, published, and shared engaging content daily (e.g., original text, photos, videos, and news). Design websites.• Worked alongside the sales and marketing team to design high-quality and print-based design assets, including signboards, fliers, collateral, social media graphics and other creative assets - often to tight deadlines.• Monitored company's interactions with the public through implementing content strategies on social media platforms.

Johannesburg Area, South Africa

Overview:• Managed and co-ordinated efficient and streamlined daily operations within the digital and social media marketing. (Twitter, Facebook, Trip Advisor, YouTube, Instagram, LinkedIn and Pinterest).• Created content feed to spark conversation. Created social media campaigns and calls-to-action. Scheduled social media posts.• Facebook: Reporting according to fans’ gender, ages, geography, languages, etc. to monitor development of fans in the social network group.• Managed and co-ordinated marketing and design strategies., digital editing, SEO, competitive research and business opportunity identification.• Drove excellent service delivery management.

Glenburn Lodge And Spa

Special Achievements: • Developed and implemented robust public relations and effective communications strategy to promote the business.• Built and maintained healthy, diverse internal and external relationships to ensure achievement of the company’s goals.Overview:• Ensured that most recent news and events are gathered and shared on the social media platforms timeously. Schedules social media posts.• Compiled an annual promotional plan with relevant HOD’s, which includes entire year’s strategy with packages and pricing.• Organised, attended, set-up, booked, conducted payment follow ups, designed promotional items, etc. for promotional days i.e. Mother’s Day, Secretaries Day, Christmas, etc.• Conducted competitor analysis and market research.• Co-ordinated internet marketing, conducted web searches on all three property’s products to ensure that correct info, updated rates and images are displayed on host sites. Maintained and updated digital content and websites.• Assisted in the planning and organising in industry trade shows, exhibitions, travel and industry related functions and company sponsored golf days. Attended and represented where necessary, raising awareness of brand and product.• Compiled, designed and printed special menus, wine lists, vouchers, etc.• Managed efficient guest relations and operational strategies.

Sheraton Pretoria Hotel

Overview:- Supported overall marketing and sales programmes.- Liaised with existing and potential clients as well as in-house guests to familiarize them with the facilities of the Hotel and encourage their patronage.- Developed an annual public relations plan consisting of monthly public relations actions in support of the rooms, sales,food and beverage marketing goals of the Hotel.- Worked with local community organisations and charities and is helpful to them to maintain the Hotel’s image as good neighbour and community friend.- Attended local community functions as a representative of the Hotel whenever appropriate.

Johannesburg Area, South Africa

Overview:- Responded to and take responsibility for any requests and briefs from clients including selections, quotations, orders, and invoicing.- Together with the Inbound Sales Lead, worked to ensure consistency in business planning, sales management, feedback and achievement of revenue goals.- Drove sales to meet and exceed individual and team targets through timely and efficient responses.- Developed and maintained customer relationships.

B.I.S Publishing (Degree)

English First Language - Afrikaans First Language - Journalism - Information Science - Publishing - Editing and Translation - Copy Writing.

Certificate, Events Management

Certificate, Public Relations, Distinction

Certificate In Photoshop & Certificate In Indesign

Certificate, Graphic Design, A

Advanced Graphic Design

Diploma, Web Development, Distinction

Foundation in Web Development