- Management of the sales: strategy, business model, customer acquisition, commercial proposals, meetings, presentations, contracting, support.- Management of the marketing: strategy, positioning, analytics, marketing mix, lead generation (inbound and outbound), lead qualification, sales support, product dev and markeing "pack", web development, PR.

- Markets analysis and research - Identification of target segments of consumers, identification of the core audience - Creating a consumer profile - Creating and testing of hypotheses of basic consumption patterns - Analysis and monitoring of competitive environment - Development of positioning, communicative, creative and media strategy for the company's products (9 product lines) - Development (big idea + message + design sketch) of promotional materials (booklets… Show more - Markets analysis and research - Identification of target segments of consumers, identification of the core audience - Creating a consumer profile - Creating and testing of hypotheses of basic consumption patterns - Analysis and monitoring of competitive environment - Development of positioning, communicative, creative and media strategy for the company's products (9 product lines) - Development (big idea + message + design sketch) of promotional materials (booklets, brochures, leaflets, banners, commercials) - Preparation and launch of advertising (online / offline) - Analysis and evaluation of the promotional activities effectiveness (postcampaign, postbuy) - Performance marketing - Participation in exhibitions and conferences (BankIT, BankIT EDU, ITSM, Security Center, TIBO, HoReCa RetaliTech, Cash circulation, collection and cash operations in the bank, MetalWorking, IoT Conference) - Development and execution of marketing plan, supervising the implementation of the marketing plan - Development, promotion, support and filling of the company's websites (bytechs.by, ajaxbel.by, itkrama.by) - Stimulation of sales (development, start, an estimation of efficiency)Achievements:+ 70 advertising campaigns fulfilled using media tools: digital (contextual, media, video, native ads, SMM, SEO), radio ads, OOH, direct mailing, e-mail marketing, events+ Increase in profit from promoted products by an average of 15-30%+ Implementation of the following tools within the company: a performance marketing, a regular evaluation of the marketing tools effectiveness (ads campaigns, websites), a constant collection of analytics on the competitive environment and the target segments of consumers+ Development and bringing to the top 10 search of two new online stores of the company: ajaxbel.by, itkrama.by+ "Performance of 2017" following the annual evaluation of the company’s results Show less

- Development of communication and media strategies: analysis of the product and competitive environment, segmentation of the target audience, selection and justification of effective media mix, selection of optimal media carriers, preliminary and post-evaluation of effectiveness, budgeting- Preparation and implementation of projects for products’ promotion- Coordination and control of advertising campaigns- Estimating the effectiveness of advertising campaigns- Planning… Show more - Development of communication and media strategies: analysis of the product and competitive environment, segmentation of the target audience, selection and justification of effective media mix, selection of optimal media carriers, preliminary and post-evaluation of effectiveness, budgeting- Preparation and implementation of projects for products’ promotion- Coordination and control of advertising campaigns- Estimating the effectiveness of advertising campaigns- Planning, organization, control of the company's activities in the areas of: sales, product, business processes, personnel, promotion- Sales of the company's services to major current and potential customers - Communication with key customers of the company- Communication with key contractors and suppliers of advertising services- Negotiations with contractors on terms of purchase of advertising- Preparation of reports re effectiveness of ads campaigns results- Organization and control of settlements with contractors- Planning and organization of the workforce with the workload- Presentation of projects to the client- Participation in procurements and preparation of tender offersAchievements:+ Implemented more than 200 advertising campaigns for > 80 Belarusian and international brands+ Developed over 50 annual promotion strategies+ Excellent knowledge of the advertising market in Belarus and its advertising opportunities+ Great practical experience in the field of TV advertising, Internet advertising (display advertising, video, software, RTB), targeted advertising (facebook, vkontakte, target mail.ru), contextual advertising (Yandex Direct, Google Adwords), mobile advertising), outdoor advertising, radio advertising, advertising in the press+ Developed and implemented the following standards: customer service, sales, product development companies+ Developed and implemented a system of internal and external evaluation of the company's products quality Show less

- Data collection and analysis- Planning of advertising campaigns of Belarusian and foreign brands- Development of media plans- Preparation of presentations- Purchase of advertising time (placement)- Work with specialized software for media planning- Analysis and evaluation of the effectiveness of conducted advertising campaigns- Preparation of analytical reports- Interaction with contractors- Document flow with contractors