Client marketing, CRM, Loyalty programs, Retail, E-Commerce, HoReCa, O2O, Cashback, Customer Experience
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Crm LeadAvosendMoscow, Ru -
Head Of Crm CampaignМетр Квадратный Dec 2020 - Jul 2022Moscow, Russia -
The Head Of Loyalty Program & CrmYum! Restaurants Russia Mar 2016 - Dec 2018Москва, Россия -
The Head Of Crm & Loyalty ProgramsWikimart Nov 2014 - Dec 2015Москва, РоссияDesign and description of the loyalty programСustomer experienceE-mail marketingCo-brandingAffiliate programs -
Deputy New Product Development DirectorManzana Group Jan 2014 - Oct 2014Москва, РоссияDevelopment of cloud-based loyalty solutions.Corporate sales of loyalty solutions.Business consulting.Leading the project at all stages: customer request, concept development, implementation of solution and technical support atfer project launch.
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Branch DirectorГк "Золотая Середина" May 2008 - Jan 2014Москва, РоссияNew Branch opening:- Loyalty program implementation in Moscow- Negotiations with potential partners, contracts, - Recruitment- Office organization- Subcontractors search - Loyalty program management and development: interaction with current partners, card issuers search, reporting (monthly, annual) for partners, partner cooperation organization.Achievements:Launch of the most profitable project among Moscow branch projects over the period 2008-2013. Successful implementation of the CRM System (first implementation of CRM System in company). -
Branch DirectorГк "Золотая Середина" Apr 2004 - Mar 2008Омская Область, РоссияManagement of the Omsk branch:- Administrative and business processes organization; - Team recruitment and management (6 people);- Sales department management; - Private corporate sales, negotiations of terms at top management level (bank managers, directors and owners of companies); - Brand promotion of the "Zolotaya Seredina" in Omsk.Achievements:- Creation of the largest coalition discount system in Omsk (more than 70 partners); - Improvement of financial performance (project reformation from unprofitable to profitable status); - Implementation of loyalty programs and new card products with the companies: OTP Bank (Omsk branch), Omsk Regional Entrepreneurs Union, Omsk-Bank and many other organizations.
Ilya Dobrelya Skills
Ilya Dobrelya Education Details
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International Institute Of Economics And Law4,7 -
Omsk State Technical University (Ostu)4,8
Frequently Asked Questions about Ilya Dobrelya
What company does Ilya Dobrelya work for?
Ilya Dobrelya works for Avosend
What is Ilya Dobrelya's role at the current company?
Ilya Dobrelya's current role is CRM Lead.
What schools did Ilya Dobrelya attend?
Ilya Dobrelya attended International Institute Of Economics And Law, Omsk State Technical University (Ostu).
What skills is Ilya Dobrelya known for?
Ilya Dobrelya has skills like Продажи, Позиционирование, Маркетинг, Ритейл, Программы Лояльности, Sales, Sales Management, Crm, Microsoft Crm, Loyalty Programs, Loyalty Marketing, Customer Loyalty Management.
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