Ilya Malkov Email & Phone Number

Minsk, Belarus

Indonesia

United Arab Emirates

- Marketing strategy for crypto projects- Building partnership strategy and collaborations with projects and KOL- Shilling in Twitter and Discord- Building Discord, Twitter, Telegram community for project- Creating of Content plan for SMM- Working with freelancers and marketing agencies- Creating LandingPage and setting up analytics- Working with crypto&business media

Working as and advisor and marketing strategy consultant for Web 3 projects including: GameFi, NFT marketplace, DeFi platforms, Wallets.

B2B Senior marketing project lead For the last year I have been working at YouDO - an IT company, as a manager of a new b2b project in the field of HR lead generation.During this time, I managed to create and implement brand new business processes:- Develop a strategy to promote the product on the B2B market.- Work within the team - setting goals and objectives for Digital managers (Context, Target, olv, smm, affiliate marketing, ASO&ASA, Tik Tok, PR, serm, special projects, bloggers).- Accounting and supporting of the top clients on the Retail market- Together with the developers we developed an B2B product to automate the work with the clients.- Creative preparation and collaboration with the Design team (banners, video creatives, weblogs,)- Communication with platforms and contractors (Tik Tok, bloggers, advertising agencies)- Promotion and holding multiple webinars on the product- Daily search for new channels for attraction and optimizationMy greatest achievement in terms of results is that in September our B2B product caught up with YouDO's main B2C product in terms of turnover. Also, an important factor for me is that we became trendsetters in this area, and we made a new product for which customers come to us themselves.Almost all customers after the test periods were happy to sign annual contracts with us. Personally, a high NPS and positive feedback from the customers is one of the main indicators of success to me and my team's work to bring our product and technologies to market.

I gained experience in the top 3 advertising agency in in the role of project lead.This involved developing clients from a range of industries, such as banking, e-commerce, horeca, farma, and technology. Within this, I built the strategy and managed the outreach multi-channel campaigns - OLV advertising, special projects, mobile marketing, bloggers, outreach Digital media channels with the purpose of increasing brand awareness and recognition, SOI / SOV and detuning from the Top of mind competitors.I also developed and supervised performance strategies with key KPI's for CPA, CAC, Retention Rate, LTV DRR, ROI. As part of my role, I was also responsible for management and development of 5 people.

- Managing team of 7 members + freelancer . - Preparation of Digital Strategies & Tactics and their implementation- Media planning and developing Digital activity on market.- Mastering Digital tools: Context, Facebook, SMM, Email Marketing, Youtube, TikTok, Twitter, SEO, Medium, organization and promotion of B2B product webinars- Working side by side with analytics, product team and designers (brief development) - Day to day communication with client, offline presentations and negotiation- Preparation of tenders offers and presentations

- Mobile software development with technical specialists. ( Briefing, sprint flow, scrum technique)- Preparation of Digital Strategies & Tactic:- Design team management - Working with CRM marketing -Conducting UI/UX analysis- Launching Digital company and tracking results : ppc, targeting, CPA and email marketing, SMM, analytics- Working with freelance: Website and landing page development,design, video-production

- PPC specialist and SMM - Working with google adwords - Analytics of advertising companies (GA)- Creating content for social media - Setting up Facebook targeting- Email marketing and remarketing