Ilya Orlov

Ilya Orlov Email and Phone Number

Head of Sales /Russia (Candy CIS LTD) @ Haier Europe
brugherio, lombardy, italy
Ilya Orlov's Location
Moscow, Moscow City, Russia, Russian Federation
Ilya Orlov's Contact Details

Ilya Orlov work email

Ilya Orlov personal email

n/a
About Ilya Orlov

Consumer Electronics, Trade promotion, consumer goods promotion, direct marketing, special events.Expert, leader manager with over 17 years of experience in sales of consumer goods, developing business in regions, leading Federal Chains, Distributors, DIY, independent players. Successful cases in launching new products, expanding sales territory, involving and attracting new clients/companies.Successful career track in B2C, B2B: from sales representative to Head of Sales department in Russia and Managing Director of the product category business development.Numerous successfully implemented projects and launches of new lines of products to regional and CIS markets with building long-term customer relationships.

Ilya Orlov's Current Company Details
Haier Europe

Haier Europe

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Head of Sales /Russia (Candy CIS LTD)
brugherio, lombardy, italy
Website:
haier-europe.com
Employees:
996
Ilya Orlov Work Experience Details
  • Haier Europe
    Head Of Sales
    Haier Europe Nov 2017 - Present
    Moscow, Russia
    Responsibilities:• Top level coordination and administration of Regional Sales in Russia, CIS.• Managing 3 sales departments: MDA, BI, SDA. Control and decision making in sales in regions.• Team Leading of managers consisting of 8 KAM’s.• Managing of the sales department - setting tasks, monitoring the implementation, motivating & coaching employees • Managing 3 brands (Candy, Zerowatt, Hoover).• Developing of E-commerce (Ozon, WB, YM, SberMarket, Holodilnik.ru).• Planning and controlling of sales, forecasting, retail projects, P&L budgeting for MWO (SDA). • Developing of sales strategy and efficient promotion of the company's products in trade channels.• Budgeting and forecasting of demand and sales.• Expanding of product distribution in terms of geography / channels / etc.• Increasing in sales and margin.Key Achievements:• Negotiated and implemented a new sales policy. As a result, increased the distribution of regional sales twice, increased• number of partners.• Achieved annual turnover 4,9B RUB with the regional channels, including distributors.• Sales-team incentive programs strengthened with SMART targets and effective focuses• Expanded the range of products supplied to the regions. • Launched Zerowatt (MWO) business in Russia, Belarus • Launched the Hoover project with a federal chain.
  • Candy Hoover Group
    Head Of Regional Office
    Candy Hoover Group May 2011 - Dec 2017
    Chelyabinsk, Russia
    Responsibilities:• Orchestrated sales organization management: office in Chelyabinsk and a team of managers in Perm, Ufa, Samara, Novosibirsk. (4 KAM’s)• Developed strategy and its implementation for accounts to drive sales, exceeding targets in all categories across account portfolios.• Provided partners with necessary support, marketing and service.• Led and supported the Key clients: RBT, K-Centre, Nord 24, MMS• Controlled and supported of the work of the promoters (MMC up to 30 employees).• Conducted negotiations for commercial terms and conditions, enlarging of assortment, developed pricing policy and bonus scheme with the partners in regions.• Budgeted, forecasted and planned, sales and shipment control Key Achievements:• Improved forecasting and planning process with the team. As a result, increased sales up to 30%• Reviewed assortment in specific categories as a result, doubled sale • Profitability improvement • Best Sales employee of the year 2017.
  • Candy Hoover Group
    Regional Key Account Manager
    Candy Hoover Group Jul 2006 - Apr 2011
    Chelyabinsk, Russia
    Responsibilities:• Ensured implementation of sales plan, increased turnover, achieved stable sales growth• Carried out joint promotional activities designed to attract additional customer flow, increased market share and brand awareness Expanded the product line of products provided in the retailers• Conducted negotiations about commercial terms and conditions, enlarged assortment• Developed regional retail chains, started business with Media Markt (regional stores).• Collected and updated information for each client: finance, logistics, customer service, the structure of the client organization, turnover, activity, competitors• Monitored compliance with customer pricing policy• Analyzed the competitor’s activities and corresponding marketing promotion to stimulate sales • Increased presented line up of the goods in major regional retail chains Key Achievements:• Sustained sales growth 2006 – 2011 with more than 20% per year.• Signed supply contracts with major retail chains including small local chains in cities.• Increased Candy market share in clients up to 30%, due to large assortment and sales policy.• Reduced shipping cost with expanding sales territory.
  • Candy Hoover Group
    Regional Sales Manager
    Candy Hoover Group Oct 2003 - Jul 2006
    Chelyabinsk, Russia
    • Developed the region from scratch• Searched and developed new clients in the regions.• Organized direct delivery to the clients • Monitored and optimized assortment policy, pricing, stocks and promotion• Implemented KPI targets• Led the commercial agenda for Federal and Regional key accounts in region.• Analyzed of the market and competitive environment.• Developed sales strategy and efficient promotion of the company's products in trade channels• Budgeted & forecasted demand and sales.• Expanded product distribution. • Increased in sales and margin, attracted investment• Cross-coordinated with other departments (marketing, service, accountant)Key Achievements:• Achieved a reasonable part of total sales of CHG. (Candy Hoover Group)• Reached the leading position of the turnover and profitability in region.• Expanded the network of regional clients. • Increased revenue twice as much, doubled the profit efficiency• New SKU’s (stock keeping unit) added on regular basis: 3-5 to the small regional clients, 5-7 to the regional chains.
  • Project Manager
    "Internet Service" Llc Jun 1999 - Feb 2000
    Chelyabinsk
    • Provided Internet access to end consumers, conducted consultations in the store, settled up equipment, conducted trainings; MS Office, 1с.• Kept the PC in working order with software updated, full financial responsibility for the department.

Ilya Orlov Skills

B2c Account Managment New Business Development

Ilya Orlov Education Details

Frequently Asked Questions about Ilya Orlov

What company does Ilya Orlov work for?

Ilya Orlov works for Haier Europe

What is Ilya Orlov's role at the current company?

Ilya Orlov's current role is Head of Sales /Russia (Candy CIS LTD).

What is Ilya Orlov's email address?

Ilya Orlov's email address is or****@****mail.ru

What schools did Ilya Orlov attend?

Ilya Orlov attended The Russian Presidential Academy Of National Economy And Public Administration (Ranepa), South Ural State University (Susu).

What skills is Ilya Orlov known for?

Ilya Orlov has skills like B2c, Account Managment, New Business Development.

Who are Ilya Orlov's colleagues?

Ilya Orlov's colleagues are Bilal Güldoğan, Chloe Hayes, David Serrat Ramada, Paparao B, Ali Osman, Nikhil Ghormode, İsmail Karaarslan.

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