Ilya Orlov Email & Phone Number

Moscow, Russia

Responsibilities:• Top level coordination and administration of Regional Sales in Russia, CIS.• Managing 3 sales departments: MDA, BI, SDA. Control and decision making in sales in regions.• Team Leading of managers consisting of 8 KAM’s.• Managing of the sales department - setting tasks, monitoring the implementation, motivating & coaching employees • Managing 3 brands (Candy, Zerowatt, Hoover).• Developing of E-commerce (Ozon, WB, YM, SberMarket, Holodilnik.ru).• Planning and controlling of sales, forecasting, retail projects, P&L budgeting for MWO (SDA). • Developing of sales strategy and efficient promotion of the company's products in trade channels.• Budgeting and forecasting of demand and sales.• Expanding of product distribution in terms of geography / channels / etc.• Increasing in sales and margin.Key Achievements:• Negotiated and implemented a new sales policy. As a result, increased the distribution of regional sales twice, increased• number of partners.• Achieved annual turnover 4,9B RUB with the regional channels, including distributors.• Sales-team incentive programs strengthened with SMART targets and effective focuses• Expanded the range of products supplied to the regions. • Launched Zerowatt (MWO) business in Russia, Belarus • Launched the Hoover project with a federal chain.

Chelyabinsk, Russia

Responsibilities:• Orchestrated sales organization management: office in Chelyabinsk and a team of managers in Perm, Ufa, Samara, Novosibirsk. (4 KAM’s)• Developed strategy and its implementation for accounts to drive sales, exceeding targets in all categories across account portfolios.• Provided partners with necessary support, marketing and service.• Led and supported the Key clients: RBT, K-Centre, Nord 24, MMS• Controlled and supported of the work of the promoters (MMC up to 30 employees).• Conducted negotiations for commercial terms and conditions, enlarging of assortment, developed pricing policy and bonus scheme with the partners in regions.• Budgeted, forecasted and planned, sales and shipment control Key Achievements:• Improved forecasting and planning process with the team. As a result, increased sales up to 30%• Reviewed assortment in specific categories as a result, doubled sale • Profitability improvement • Best Sales employee of the year 2017.

Chelyabinsk, Russia

Responsibilities:• Ensured implementation of sales plan, increased turnover, achieved stable sales growth• Carried out joint promotional activities designed to attract additional customer flow, increased market share and brand awareness Expanded the product line of products provided in the retailers• Conducted negotiations about commercial terms and conditions, enlarged assortment• Developed regional retail chains, started business with Media Markt (regional stores).• Collected and updated information for each client: finance, logistics, customer service, the structure of the client organization, turnover, activity, competitors• Monitored compliance with customer pricing policy• Analyzed the competitor’s activities and corresponding marketing promotion to stimulate sales • Increased presented line up of the goods in major regional retail chains Key Achievements:• Sustained sales growth 2006 – 2011 with more than 20% per year.• Signed supply contracts with major retail chains including small local chains in cities.• Increased Candy market share in clients up to 30%, due to large assortment and sales policy.• Reduced shipping cost with expanding sales territory.

Chelyabinsk, Russia

• Developed the region from scratch• Searched and developed new clients in the regions.• Organized direct delivery to the clients • Monitored and optimized assortment policy, pricing, stocks and promotion• Implemented KPI targets• Led the commercial agenda for Federal and Regional key accounts in region.• Analyzed of the market and competitive environment.• Developed sales strategy and efficient promotion of the company's products in trade channels• Budgeted & forecasted demand and sales.• Expanded product distribution. • Increased in sales and margin, attracted investment• Cross-coordinated with other departments (marketing, service, accountant)Key Achievements:• Achieved a reasonable part of total sales of CHG. (Candy Hoover Group)• Reached the leading position of the turnover and profitability in region.• Expanded the network of regional clients. • Increased revenue twice as much, doubled the profit efficiency• New SKU’s (stock keeping unit) added on regular basis: 3-5 to the small regional clients, 5-7 to the regional chains.

Chelyabinsk

• Provided Internet access to end consumers, conducted consultations in the store, settled up equipment, conducted trainings; MS Office, 1с.• Kept the PC in working order with software updated, full financial responsibility for the department.

Financial Management, Business/Commerce, General

Specialist (Engineer-Manager)