Ilya Ermolaev Email and Phone Number

Product Marketing Lead- Market research of Indonesian stock exchange industry to prepare the launch of a stockbroker- analysis of competitors: from positioning and brand value to capitalization and investments- custdev: conducting dozens of interviews with clients using ODI (outcome-driven innovation) method, holding meetings with opinion leaders and agencies in Jakarta- based on their results, segmentation of the target audience and development of product hypotheses.As a result of the research, an unoccupied niche in the market with investments >500 ml dollars in 2021-2022 was identified and brand positioning was chosen, hypotheses for marketing\product tests were developed.

Creating and building marketing and PR from scratch for the leading electric scooter franchise network in Russia. Results:- Made a marketing strategy, competitive analysis, selected positioning in the market. A website and analytics were created, services for working with leads were connected, a brand identity and a brand platform were developed. Recommendations have been developed for partners on the use of identity, design of social networks, etc.- The process of continuous publication of PR-materials in the leading media (more than 50 materials) and PR-support of partner launches has been established.- Overtook key competitors in the electric scooter franchise market.- The number of partners increased from 30 to 72, cities from 40 to 80, countries of presence from 6 to 10, scooter fleet from 5,000 to 15,000, annual revenue from 300,000 euros to 900,000 euros.

Marketing Communications Director• Effectively creating an in-house agency (leading a team of 28) supporting six b2c brands in the following domains: apparel, pharmaceuticals, a cybersport team (Fortnite), food, an international mobile cashback application, a charity fund.• Developed and implemented brand platforms, digital & SMM strategy. Managed budgets of $80k/month (target ad, context ad, programmatic, marketing, SEO, ORM, SERM) contributing to the company’s 33% YOY revenue growth. • Launched influence marketing department by spearheading TikTok channels creation and production of 100+ paid posts per year.

• Implemented lead generation and end-to-end analytics strategy to reach the 7x increase in the number of incoming leads, 5x in sales, and 3x growth in the company's profit.• Partnered with Moscow Government to develop educational programs on marketing for small businesses. Produced over 30 industry events and gave numerous talks.

Director for marketing and PR of the Moscow Urban Forum and Festival.- Development of PR strategy for promoting the Forum to achieve the goals in a short time; budgetingof all PR activities of the forum with a great emphasis on SMM and digital in general. Work onre-positioning of the Forum in a more informal way, attracting the new target audience.- Briefing and selection of agencies for PR and digital.- Management of marketing activities, offline and online advertising, creativity and coordination of thevisuals, special projects. Active work on the site.- Development and production of key special projects with largest media partners.As a result, the Forum became the central citywide event of June. The total number of visitors to theforum and the festival was more than 10 000 people. Coverage of more than 30 million people insocial networks, the hashtag Forum entered the top-10 in Moscow and in a number of Russian cities.Other tasks in the company: active roles in projects on branding and strategic positioning of theterritories and organization of the Krasnoyarsk Economic Forum, as well as the design of theStrategy-2030 site commissioned by the Ministry of Economic Development of the RussianFederation.

Marketing & PR Director of the largest technology Forum in Russia - "Open Innovations"- Supervising the activities of PR agencies from Russia's top 3.- Development of a content strategy for promoting the Forum, with a focus on the promo ofwell-known speakers and headliners, as well as special projects in the press with their participation.- Development of the Forum's digital strategy with a strong focus on social media channels.- Producing special projects with the largest media, including TV-channel RBC, Vedomosti.- GR. Work with the government apparatus that oversaw the forum, including the preparation of adirect line of the premier Medvedev with the world's technological gurus.Results: the Forum was recognized as the most successful in the history of the event, over 6,000publications, about 5,000 forum visitors, and about 30,000 exhibition visitors.

Commercial Director• Launched BrandSpotter, the social media listening tool, first of its kind in the Russian segment of Internet.• Earned top international clients including Danon, Nestle, Chevrolet, Chevron, Aegis Isobar, Edelman, Actis Wunderman, which resulted in $1 mln income in 2014. In 2017, the company signed a deal to sell the business to Youscan, EMEA leading listening tool.

Online Marketing manager• Within the SMB department, developed and implemented online strategy, which resulted in 4.5x traffic growth and 2.5x increase in pages-per-session – all at 30% of the budget.

Major Web-project developed with traffic from 40,000 hosts a day (reported directly to CEO). - Development of website concept; positioning of site in Internet, target audience and business tasks for each section. - Analysis of competitive environment, advertising media; development of advertising policies; - Drafting of terms of reference for all sections and services. - Recruitment of staff. - Supervision of developers, designers, journalists; planning of activities, enforcement of schedules. - Supervision of editorial staff, development of content section business tasks. - PR and advertising, partner agreements, promotional events, e-marketing, participation in motor shows. - Development of website growth strategies and advertising policies. - Design of offline promotional events.

From 07.2004 – manager of stock exchange game project. Development of concept from scratch, supervision of designer, programmers, content managers. Drafting of terms of reference for all project members. Website search-engine \ social media optimization, media relations, promotional and PR events. Project was well received by management, rated high by the media, including by Vedomosti daily. 03.2004 – 07.2004 – editor of Finansy@mail.ru [finance.mail.ru] project. Writing of economic and political articles, editorship.