Ilia Klesha Email & Phone Number

Russia

Moscow, Moscow City, Russia

RE:Presentum is a data-driven e-commerce and business development agency that provides a comprehensive range of services to both external and internal companies. Our services focus on brand and business development for external clients in Russia, utilizing direct-to-consumer (D2C) strategies.We are proud to offer our extensive expertise to internal clients, assisting them in their e-commerce ventures. Our services cover strategy, marketing, analytics, content creation, and other essential aspects of online business operations.Visit our website and discover all the benefits of your business opportunities with us: Representum.ru

Москва, Москва, Россия

After several years of self-research, I have focused on the modern technologies of sales and brand development. Evelux, a young brand in the low-to-middle segment, and Korting, a middle-to-upper segment brand, are the brands that the headquarters team has entrusted me with developing in terms of the e-commerce business.Responsibilities:- Development and implementation of an e-commerce strategy for the private labels Evelux and Korting- Long-term and medium-term planning of sales and investments- Protection and management of profitability- Leadership of the team, preparation of KPIs, personal growth strategies for employees, team-building events- Market analysis- Marketing planning, promotion, media, and trade activities for the overall D2C channel- Analytics of key metrics (CPL, CR, CAC, AOV, CTR, CPC, ROMI), formation and implementation of a contextual advertising strategy- Building partnerships with Yandex Market, MVideo, Eldorado, Ozon, and Leroy Merlin marketplaces using the 1P and 3P business models- ORM management (on-site)- Content management (in-house): 3D modeling, banner development, video content creation- Integration of internal and external business solutions, process optimisationKey achievements:1. Achieved monthly GMV growth of 80 million rubles in the first year on our own D2C e-commerce platform.2. Successfully reduced expenses to 16% of the P&L.3. Stabilized business structure and increased D2C sales.

Москва, Москва, Россия

Asko is the leading manufacturer of washing machines, dryers, and dishwashers in Scandinavia, designing and producing premium home appliances for both kitchens and laundry. The company also produces professional equipment within its portfolio. Currently, the brand is part of the Gorenje Group, which is owned by the Chinese home appliance giant Hisense.As a member of the team, I've been responsibled for:- Creating and executing a promotion strategy for key product lines- Overall product category development in the premium segment, covering coffee machines, vacuum cleaners, warming drawers, ovens, cooktops, microwaves, hoods, refrigerators, and wine cabinets- Profit and loss management, pricing development, benchmarking, and GFK analysis- Collaborating with global product management and R&D teams abroad to adapt product assortments to the local market- Planning and executing performance activities, creating catalogs, implementing EdTech solutions, and developing D2C (direct-to-consumer) and E-com projects, as well as participating in international exhibitions.

Москва, Москва, Россия

E-Commerce Management (From January 2021)- Head of the D2C E-commerce unit, responsible for managing a business with a turnover of more than $2 million, reporting directly to the CEO.- Control of profit and loss, management of a team of six people, integration with external services (over 25 suppliers), implementation of the SCRUM methodology, sales through our own website, and collaboration with marketplaces such as AliExpress, OZON, and Wildberries.- Improvement of service quality, automation of operations, and effective enhancement. Development of a new website (web + mobile).- Contracts with suppliers and collaboration with influencers.

Москва, Россия

ResponsibilitiesProduct Management: - Develop new products, implementing changes to the current product range with Chinese manufacturers. - Conduct benchmarking, GFK, and CJM analyses, creating MVPs. - Generate product content: catalogs, product presentations, video reviews, and marketing descriptions. - Provide a technical foundation for products and working with them. - Define USPs (unique selling points), managing P&Ls (profit and loss statements), and meeting with customers and manufacturers about the product range.Performance:- Hosting marketing events (presentations, product launches, conferences, trainings) as the main speaker and organizer, including CEO's personal preparation for public speaking (including PPT creation).- Create an online training platform for Russia, Italy, China, and the Republic of Belarus (Mobile Dev) for Android and iOS devices.- Create a system of product learning for partners both offline and online.- Develop learning materials and interactive courses.- Manage the "Promoters" project in Russia and Belarus, which included more than 70 people. This involved creating a motivation strategy, recruiting, managing the project's geography, conducting weekly meetings, and reporting directly to the China headquarters.- Project management for various projects, such as "Cooking with Vasili Emelianenko", "Midea Study App", and "Brand Experience Center".

Moscow

Hansa - representative office in Russia of Poland company Amica Group which specializing on Home Appliances producing & was founded in Wronki( Poland ) in 1958. Hansa is imagined in a few Built-In & Freestanding categories in Russia. The stronger products are gas & electric FS cookers. Responsibilities:- Founding the training direction - International training team management - Creating & filling the product specifications base- Creating USP & searching the most profitable interpretations to tell to the end consumer - Product presentations creating for conferences, training & emailing to partners- Preparing & conducting the regional product & sales skills trainings - E-Learning direction implementation - Conducting conferences & product presentations - Learning & analyzing the competitor’s products in collaboration with product-marketing

Москва, Россия

Conducting direct sales and product training in both regional and federal retail chains, including Leroy Merlin and OBI. Developing presentations from scratch and implemented them through both direct and remote learning methods.

Москва, Россия

Target:- Ensure that KPI indicators are met or exceeded, at a level higher than planned.- Develop negotiation skills with clients (end users) to achieve mutually beneficial outcomes.- Provide high-quality "Friedman" service to customers.Responsibilities:- Plan sales volume in Electrolux retail stores and monitor sales plan implementation.- Oversee salespeople's professional performance.- Offer solutions for product range and store development.- Prepare weekly and monthly sales reports.- Demonstrate products in action and assist customers in product selection.- Provide advice on purpose, properties, and design features of products.Progress:- Best salesperson of the month seven times.- Gain knowledge of providing "Friedman-style" service.- Master professional sales skills through training and project leadership.