Ilyanna Albán Salazar Email & Phone Number

Guayas, Ecuador

• Responsible for the creation and implementation of the anual marketing plan to grow brand identify and recognition in the country.• Definition and implement of the brand’s digital plan. • Definition, development and implementation of activities for the brand, creating creative experiences for the consumer. • Responsible for trade marketing, promoters and point of sales communication and implementation of exhibitions for branding positioning at retail for consumers. • Working… Show more • Responsible for the creation and implementation of the anual marketing plan to grow brand identify and recognition in the country.• Definition and implement of the brand’s digital plan. • Definition, development and implementation of activities for the brand, creating creative experiences for the consumer. • Responsible for trade marketing, promoters and point of sales communication and implementation of exhibitions for branding positioning at retail for consumers. • Working together with creative agencies for the development the local campaigns for the brand.• Launching new products in the market and execution plans aligned with sales and business targets.• Analyse brand positioning in the market and consumer insights.• Manage and control marketing budget optimally.• Sponsorship and co-branding. Show less

Guayas, Ecuador

• Responsible for the development and execution of the strategies for each brand. • Planning and implementation of innovations and promotions. • Execution of campaigns 360 • Development of commercial actions with trade marketing.• Internal data analysis and market research.• Budget management for your best investment.• Ensure compliance with sales volume, coverage, SOM, TOM and brand profitability.Campaigns:• Promotion FC Barcelona, redemption 4%, increase… Show more • Responsible for the development and execution of the strategies for each brand. • Planning and implementation of innovations and promotions. • Execution of campaigns 360 • Development of commercial actions with trade marketing.• Internal data analysis and market research.• Budget management for your best investment.• Ensure compliance with sales volume, coverage, SOM, TOM and brand profitability.Campaigns:• Promotion FC Barcelona, redemption 4%, increase 10% in CF.• New Gatorade Black Ice “El sabor de la Tri” increase in CF 14% campaign 360.• innovation launching new Sweat Patch of gatorade in Ecuador.• Launching new brand Cubata RTD in Ecuador. Show less

Guayaquil, Guayas, Ecuador

Güitig:• La promo extraordinaria de Güitig, redemption 4,5%, increase of volume CF 10%, sentiment positive in digital. Partnership with Volkswagen and Samsung.• Unidos somos extraordinarios, pandemic campaign with a free press of $250k.• Christmas special edition bottle ow innovation in the POS in modern channel.• Digital campaign Espíritu Extraordinario.Tropical:• Soy ganador, Soy tropical, redemption 6%, partnership with Banco del Pacifico.•… Show more Güitig:• La promo extraordinaria de Güitig, redemption 4,5%, increase of volume CF 10%, sentiment positive in digital. Partnership with Volkswagen and Samsung.• Unidos somos extraordinarios, pandemic campaign with a free press of $250k.• Christmas special edition bottle ow innovation in the POS in modern channel.• Digital campaign Espíritu Extraordinario.Tropical:• Soy ganador, Soy tropical, redemption 6%, partnership with Banco del Pacifico.• Comparte más, ahorra más, increase in Multiserve of the 2% Smirnoff Ice:• Launching “Que a tu plan no le falte ICE” brand introduction in T&T with coverage of the 35k clients in Guayaquil. Show less

220v: El sabor que te mueve, increase of volume 20%, increase of SOM of the 2%

• Opening 6 stores in guayaquil city.• Increased transactions of the 10% with the value strategic.• Average ticket increase of the 15% with LTO´s strategic.• Implementation of the new channel: Delivery ws and app with a mix of the 7%.• Development of marketing plan and annual budget.• Launching of new products LTO´s with a mix of sales of the 11%.• Launching of the value strategic with a mix of the 16%.• Media plan ATL and BTL.• partnerships, exchanges and… Show more • Opening 6 stores in guayaquil city.• Increased transactions of the 10% with the value strategic.• Average ticket increase of the 15% with LTO´s strategic.• Implementation of the new channel: Delivery ws and app with a mix of the 7%.• Development of marketing plan and annual budget.• Launching of new products LTO´s with a mix of sales of the 11%.• Launching of the value strategic with a mix of the 16%.• Media plan ATL and BTL.• partnerships, exchanges and sponsorship of the brand.• Competitor analysis.• Digital plan for Facebook, twitter e instagram.• LRM strategic (Local Restaurant Marketing) for each store increased a 5% yours sales. Show less

Guayaquil, Ecuador

Guayaqui, Ecuador

Máster En Marketing, Comercio Y Distribución., Marketing

Ingeniera En Marketing, Marketing