Ilya Shereshevsky, Mba Email and Phone Number
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WHO I AM I merge my passion for the gaming industry with my extensive marketing experience to create unique experiences that forge strong connections between audiences and innovative products.WHAT I DOI have served as director of growth marketing, head of marketing, and director of product marketing for various gaming companies, including Glu Mobile, DeNA, Chobolabs, and Big Fish Games.SELECTED ACHIEVEMENTS• Improved ROAS by 50% and achieved a 40% conversion lift at Mirai Labs.• Drove 1M+ downloads for Blankos Block Party and led team to grow community by 40% and increase NPS by 25%; achieved 300% growth and $5M+ of in-kind marketing via partner marketing.• Drove 1st ever promotion on Google Play for Big Fish Casino and Jackpot Magic Slots, achieving $1M+ in incremental revenue.• Achieved 14K+ pre-registrations, 100+ ambassadors, and 300K+ soft launch installs at Chobolabs.• Improved campaign ROI by 35% at DeNA.• Developed positioning and go-to-market strategies for World Series of Poker Hold’em Legends, Deer Hunter, and Gun Bros, driving contributions of $100M+ in global revenue at Glu Mobile.
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Talent Partner - Ua And Product MarketingNaavikAlameda, Ca, Us -
Fractional Head Of MarketingMirai Labs Feb 2024 - PresentHanoi, Vn• Lead go-to-market strategy for 2 web3 mobile games (Pegaxy, Petopia) and marketing for their B2B web3 ecosystem across all key marketing channels, including community, social, email, and paid.• Direct a 3-member team to drive all marketing efforts, game growth, and community engagement.• Partner with junior team to adjust spend and optimization strategy, improving ROAS by 50%.• Create keyword and app store product page optimization strategy, resulting in a 40% conversion lift. -
Director Of Product MarketingMythical Games Jan 2022 - Jul 2023Los Angeles, California, Us• Spearheaded a go-to-market strategy and execution for Blankos Block Party, 1st blockchain game on Epic Games Store, driving 1M+ downloads in B2C marketing.• Led team to create content on Twitter, FB, and Discord, growing community by 40% and NPS by 25%.• Partnered with Burberry, Toho, and Amazon Prime Gaming to acquire new customers through partner marketing, achieving 300% growth and generating $5M+ of in-kind marketing.• Built marketing foundation and brand identity for 4 web3 games in development, including audience definition and positioning.• Partnered with external agencies to develop and execute marketing plan and campaigns. -
Product Marketing Lead – Casino & Slot GamesBig Fish Games Mar 2020 - Jul 2021Seattle, Washington, Us• Secured platform featuring (Google) to drive 1st ever promotion on Google Play for Big Fish Casino and Jackpot Magic Slots, achieving $1M+ in incremental revenue.• Improved Google Play and App Store product pages via ongoing ASO, increasing top 10 keyword rank by 45% and achieving a 40% product page conversion lift.• Managed 2 team members to execute go-to-market strategy and drive community engagement. -
Product Owner – Live Dating Game Show AppHooti Nov 2017 - Feb 2020• Led product development, including specs and feature prioritization for a live dating mobile game app.• Researched viability of concept via surveys and market/competitive analysis of dating & live streaming trends on mobile.
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Head Of MarketingChobolabs Feb 2016 - Oct 2017• Grew pre-launch awareness via ambassador and pre-registration programs, resulting in 14K+ pre-registrations, 100+ ambassadors, and 300K+ soft launch installs.• Ran ad asset A/B tests and paid media optimization to lower cost of acquisition by 70%.• Developed product specs for in-game features, including VIP subscription tiers, friend invites, event system, Twitch/streaming integration, leagues, and seasons, increasing organic installs by 30%.• Led a 3-member team to drive product marketing, growth marketing, and product management. -
Consultant - Go-To-Market Strategy And Growth MarketingFirestarter Consulting Sep 2014 - Jan 2016New Orleans, La, Us• Served as Head of Marketing at ANE (Publisher of Hello Kitty World of Friends).• Served as Head of Marketing at FreshFeed to support funnel optimization, and paid acquisition.• Developed GTM strategy to support 1st mobile game for Spooky Cool Labs (Wizard of Oz city builder mobile game). -
Director Of Performance MarketingDena Nov 2013 - Aug 2014Shibuya-Ku, Tokyo, Jp• Owned a $80M annual user acquisition budget for global portfolio of mobile games.• Created a new process for user acquisition optimization that improved campaign ROI by 35%.• Managed a 9-member team to create marketing assets and optimize ROI on paid advertising campaigns across app icons, ad creative and trailers for digital storefronts and ad channels (Google AdWords, Facebook, Twitter). -
Senior Manager Of Growth MarketingDena Dec 2012 - Oct 2013Shibuya-Ku, Tokyo, Jp• Negotiated discounts on multi-million-dollar insertion orders, saving $2M+ annually.• Optimized campaigns across ad networks, including Google Adwords, Facebook, and Unity for Transformers Legends.
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Senior Product Marketing ManagerGlu Mobile Apr 2007 - Feb 2010San Francisco, Ca, Us• Developed positioning and go-to-market strategies for Glu’s top games (World Series of Poker Hold’em Legends, Deer Hunter, and Gun Bros), driving contributions of $100M+ in global revenue.• Crafted brand strategy for original IP and licensed games, resulting in 1M+ downloads in launch week for multiple games. -
Product Marketing ManagerGlu Mobile Sep 2005 - Mar 2007San Francisco, Ca, Us• Led launch of social promotions, viral videos, and UGC marketing, including ‘I Dominate YouTube’ video; achieved 1M+ views.• Used licensor relationships for partnership marketing with MS Game Studios, Activision, Harrah’s Entertainment, and Warner Brothers.
Ilya Shereshevsky, Mba Skills
Ilya Shereshevsky, Mba Education Details
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University Of California, Berkeley, Haas School Of BusinessMarketing -
Rutgers UniversityPsychology
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Rutgers University–New BrunswickAccounting
Frequently Asked Questions about Ilya Shereshevsky, Mba
What company does Ilya Shereshevsky, Mba work for?
Ilya Shereshevsky, Mba works for Naavik
What is Ilya Shereshevsky, Mba's role at the current company?
Ilya Shereshevsky, Mba's current role is Talent Partner - UA and Product Marketing.
What is Ilya Shereshevsky, Mba's email address?
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What schools did Ilya Shereshevsky, Mba attend?
Ilya Shereshevsky, Mba attended University Of California, Berkeley, Haas School Of Business, Rutgers University, Rutgers University–new Brunswick.
What are some of Ilya Shereshevsky, Mba's interests?
Ilya Shereshevsky, Mba has interest in Dancing, Basketball, Advertising, Mobile Games, Squash, Travel, Mobile Applications, Video Games.
What skills is Ilya Shereshevsky, Mba known for?
Ilya Shereshevsky, Mba has skills like Mobile Devices, Product Management, Mobile Applications, Product Marketing, Digital Media, Mobile Marketing, Video Games, Marketing, Marketing Strategy, Start Ups, Mobile Games, Business Development.
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