Ilyas Kherani Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

- Oversees a dynamic team of 8 specialists, including graphic designers, video editors, content writers, performance marketing experts, and web developers.- Oversees the creation, optimization, and maintenance of the company's main website and multiple project-specific microsites, ensuring a user-centric experience that increases engagement and conversion rates.- Spearheaded the onboarding and integration of a direct marketing platform, driving lead generation and automating marketing workflows, which resulted in a 50% increase in qualified leads through strategically designed marketing funnels.- Implemented comprehensive performance marketing campaigns focused on lead generation and branding, continuously optimizing campaigns to enhance ROI and drive higher conversion rates, delivering maximum value for each investment.- Led high-impact marketing campaigns for exclusive projects by major developers, targeting multiple international markets. Executed both online and offline marketing activities to build brand equity, elevate project visibility, and drive sales performance across regions.- Developed tailored marketing packages for 30+ super agents, providing essential tools and content to enhance their outreach and client engagement, resulting in a notable increase in agent productivity and a streamlined sales process.- Executed brand strategies across PR, digital, and community channels, enhancing market position and brand recall while building strong stakeholder relationships.- Leveraged advanced analytics and buyer profiling to optimize campaigns, resulting in measurable improvements in lead quality and conversion rates.

Dubai, United Arab Emirates

- Oversee all aspects of the company’s marketing initiatives, ensuring alignment with organizationalobjectives.- Collaborate daily with cross-functional teams to streamline operations and enhance overallcompany efficiency.- Manage relationships and coordinate activities with outsourced marketing agencies to executestrategic campaigns effectively.- Develop comprehensive marketing strategies to drive company growth and brand visibility.- Formulate and execute marketing plans, utilizing a mix of online and offline channels.- Implement performance marketing campaigns to optimize ROI and drive conversions.- Lead Search Engine Optimization (On-Page) efforts to enhance website visibility and organictraffic.- Provide creative input and support to the website development team, contributing design ideas foran improved user experience.- Conduct ongoing market research to identify trends, analyze competition, and position thecompany as an industry leader.- Execute lead generation strategies, encompassing both paid and organic methods, to expand thecustomer base.- Manage Online Reputation Management (ORM) to maintain a positive brand image and addresscustomer feedback effectively.- Ensure marketing campaigns meet or exceed predefined goals, delivering insights andrecommendations for continuous improvement.- Monitor keyword performance and provide ongoing optimization recommendations to enhancesearch engine rankings.- Identify and propose testing opportunities, including A/B landing page tests, BETA tests, ad copytests, and audience targeting adjustments, to improve campaign effectiveness.

Dubai, United Arab Emirates

- Plan and execute a marketing strategy for the organization and for new and existing products and services- Hiring and managing the performance of the Marketing, Creative and Social teams- Manage and refine the organization’s social media presence- Manage and measure marketing budgets - Identify opportunities to reach new market segments- Communicate the value of existing and future products- Research the latest marketing trends and excel in marketing endeavors competitively- Create a feasible and practical marketing plan and monitor its execution on a daily basis- Developing and implementing effective search engine optimization (SEO) strategies- Ensure regular content updates along with reporting of analytics data (Google Analytics)- Testing new marketing opportunities

Porbandar, Gujarat, India

Oversee marketing strategies and responsible for the marketing plan, design, and social media team. Maintaining brand standards to ensure compliance across all the marketing and communications channels also responsible for the upcoming projects and implementation of the overall marketing strategy by using data and reports to make evidence-based decisions and developing appropriate strategies, campaigns, and evaluations to be conducted.

Porbandar, Gujarat, India

Heading Strategy for emerging E-Commerce start-up called Apan Dukandar, key responsibility includes:-Closely work with the CEO. -Planning for E-Commerce & marketing strategies -Identifying and develop best in class practices for the organization-Creates actionable goals that make it possible to turn that mission into tangible results.-Leads and supports management in the application and implementation of new policies and procedures.

Ahmedabad, Gujarat, India

- Build, plan and implement the overall digital marketing strategy- Closely work with team members- Manage and train the rest of the team- Stay up to date with the latest technology and best practices- Run Facebook & Instagram ads for clients - Manage and oversee different digital marketing channels- Measure ROI and KPIs- Oversee all the client's social media accounts- Measure and manage online content- Google ads - Build an inbound marketing plan

Ahmedabad, Gujarat, India

Employee Branding, Content Marketing, Marketing Research on meshHonorable experience of launching A " Cross-Functional Team" with Punit Lalbhai & Mr. Ashish Kumar CEO Arvind Ltd. also closely worked with the marketing team also for the same.