Ilyas Mussin Email & Phone Number

Toronto, Ontario, Canada

Holten is a group of companies in distribution, transportation and retail working across B2C, B2B, and B2G. I managed all branding, web and marketing related projects and initiatives:• Performed dozens of in-depth in-person / animated video presentations reaching alignment and buy-in from 25-75yo conservative stakeholders, sr. mgmt and peers, managing up, down, and around• Successfully completed several major and minor rebranding projects covering brand systems, patterns, architecture, stationery, signages, HTML signatures and more• Developed a business model and marketing strategy / plan for the Holten group of companies covering target audience, media, lead capturing and nurturing, sales conversion, customer experience, lifetime value growth and referrals • Designed and developed multiple websites with an easy-to-use content management system for our staff• Relieved Customer Care of 95% of calls with a php web app connected to the new ERP system’s MS SQL DB and showing customer-specific pricing, inventory, packaging and ETAs using parametrised queries with prepared statements, input validation and hiding DB errors• Developed a web-app for the accounting, supervisors and staff to do their expenses on the go, set limits, approve or reject their subordinate's expenses, analyse them over time, and provide comments for the accounting team• Designed dashboards for the mgmt to see how and why our sales are performing, down to a salesperson, their customers, the product type and brand they buy.• Currently working on a way to help our reps keep track of missing or disco'd items among hundreds of product samples at hundreds of retail partners without taking their time away from building relationships, selling new products, visiting more dealers per day using UHD RFID scanners SDK.

Dubai, United Arab Emirates

TownX is an innovative real estate developer, I managed all branding, web and marketing end-to-end since inception:• Naming, branding, brand system, pattern, brand architecture, stationery, collateral, packaging, merch, apparel, colours and gradients• Product design, web design, development, floor plan and plate designs, maps design• Construction updates, bulk photo editing, press releases, research, social media

Kazakhstan

KTZ is a national transport and logistics holding company with over 155,000 employees. My work included lots of designs as part of change management:• Supervised transformation efforts and change management, developed a project and org charts with restructuring proposals, implemented a project report template and methods for tackling risks and misreporting• Carried out an extensive stakeholder analysis and developed a strategic document to serve as a guideline on stakeholder relations (Board approval obtained)• Determined their influence over the agency as stated by law and legal statutes• Analysed the satisfaction of their interests as outlined in their strategic documents• Assessed the feasibility of satisfying the stakeholders based on the ranking methodology, historic trends WEF (GRR, GCI), World Bank (LPI, Doing Business), Fortune (Global 500), and other materials on infrastructure management by HBR, MIT, UMN, PMJ, FT, TfL, OECD, CIA, IMF, TI (CPI), SFSO, NSAI and other• Suggested the necessary course of action to improve the roads quality rankings• Prepared the terms of reference, an invitation to submit an expression of interest and evaluated technical and financial proposals from all 11 leading consultancy firms• Worked with various government and international bodies such as the IRF, World Bank, EBRD, FETC, ISAN, and reported to C-suite executives;• Researched and presented innovative ways for financing transport infrastructure and proposed various ways of revenue diversification and procurement improvement• Applied diverse range of frameworks: SWOT & TOWS (EFA, CPM), P5F, Core competencies, CFS, KPI, business models, VRIO, Value chain, SMART, STEEPLED and other

Almaty, Kazakhstan

Wifizebra is an innovative advertising platform. PSM helped provincial governments create and monetise municipal wireless network. It was the first company to provide all modes of public transit with high speed wireless internet connection covering airports, public service centres, hotels, restaurants and cafes. I managed the project end-to-end from branding to web design, development, market entry, expansion and exit:• Created a beloved brand, designed & developed bilingual website & presentations• Created a sustainable business model & strategy, decreased losses, mitigated risks• Got large corporate clients, and lead an international expansion (UAE) and subsequent sale of the company

Dubai, United Arab Emirates

Tihama is a trading company with operations in various sectors retail, pharma, and real estate. Starting early 2014, I served as a primary point of contact for the Board with all promising business ventures, developing brands, numerous seed & venture cap round investor pitch decks for approximately $60M, designing multiple brochures and marketing materials, conducting vendor search, price and incoterms negotiations, cutting procurement costs by 50% on some projects (from $126K to under $64K). Managed a successful sale of the company in late 2014.

Almaty, Kazakhstan

Regent's Design was conceptualised by a group of designers from London, UK. I created and worked on numerous brands within the UK, UAE and other international markets:• Naming, branding, web design & dev, style guides, stationery, packaging, merch, ads, as well as project management from brief to handover

Bachelor Of Science (Bsc), Information Management For Business

International Baccalaureate, Visual And Performing Arts