Mohammad Iliyas Safi Email & Phone Number

Mumbai, Maharashtra, India

Mumbai Area, India

Purplle.com is India's Leading Online Destination for Personal Care and Grooming. Armed with 800 brands and 40,000 products, Purplle.com attracts 5 million beauty enthusiasts a month. Purplle serves the personalization recommendations, and provides relevant information to the right user segment. Featured in Playstore for Material Design, Multiple time ranked in top 10 trending apps in Google PlayStore within the shopping category in India. Android app: http://tiny.cc/yzs09y visit site: https://purplle.com.Responsibilities & Achievements: Focus on KPIs & Team GoalsFocus on UX/Journey of Most Important SegmentsKnow Feature Saliency - Adoption & Success rate of Important FeaturesWell Defined ExperimentsFocus more on generating Real Feedback at various stagesMaintain similar design and experience balance across platform; Website, Mobile site, Android App, IOS App.Collaborate with Product team to get insight and convey expected output to UI/Design team, web and mobile developers.Based on user research redefine Application workflow and interactive user journey.Designed own UI elements (iconography http://tiny.cc/wks09y , button library and pattern, colour palettes and animation/transitions). Wireframes – lo-fi/ hi-fi/ prototypes, Define Functional specifications.A/B Test to get more insight and analyze, Usability research, User Acceptance testing.Conduct Design & UX Workshop to get user needs and design solutions.Feature Video Production From script to edit - Membership Feature https://youtu.be/QbiDcuR3IeA , Foundation finder https://youtu.be/NrI9d0XiP7M , Lipstick Try On https://youtu.be/HtaUNOyoQls Rewarded for design innovation.

Mumbai Area, India

As a UI Designer, my responsibilities have encompassed the entire gamut from creation ideation and designing to creating interface and user experience patterns. As the lead of UI-Design within the Marketing team, my energies are directed towards product strategy, visioning, mentoring and tactical implementation.Basic responsibilities:Responsible for the interaction, usability, information architecture and visual design (down to the pixel) for all of Aranca’s organizational management tools, websites, and other application-related initiatives. My day-to-day tasks also include design creation where I lead the design team, dole out tasks to other designers, monitor their work and provide creative direction for all projectsEstablished the entire user interface and developed Aranca websiteDesigned and managed front-end UI/UX Designs for Joomla and WordPress CMS, newsletter, landing pages, contests, advertisement banners, internal application UI, infographics, and advertisement banner designing for Facebook, LinkedIn.Won the Best Team Award across the company 2012

Mumbai Area, India

Designed the entire website and user interface for internal and external web applicationsResponsible for providing good design elements and solutions for all company websitesIn addition to my day-to-day tasks of design creation, also supported the marketing team in designing landing pages, emailers, banners and managed multiple tasks without compromising on quality and meeting strict deadlines as well.Designed and managed front-end UI Designs for Magento E-commerce system, newsletter, landing pages, contests, product advertisement banners, print/online/social media/ promotions -Flash/xml/Static Ad Banner designing for Facebook, Google Adwords, I.e.Handled design work for Rotary Club, Bollywood Tourism, Blue Earth Property and Indo-American Society.

Mumbai Area, India

Worked directly with clients, translating business goals and objectives into compelling design solutions. I also managed high volume campaign- oriented projects for retainer clients and was entirely responsible for the visual design and front-end technologies to deliver a quality user experience.Basic responsibilities:As Sr. Graphic Designer, I was responsible for the interaction, visual design (down to the pixel) for all client projects, and the firm’s brand identityIn addition to my day-to-day tasks of design creation, I also led the design team, tasking the other designers, monitoring their workloads and providing creative direction for all projectsManaged online Hosting Server, cPanel and domain management Designed wireframes, created application workflow

Allahabad Area, India

Tech Suvidha is a website development company. In my role as Graphic / Web Designer,In my role as Graphic / Web Designer here, I was responsible for providing good design elements and good solutions for all websites.Selected Accomplishments: • Designed several websites, Designed in Photoshop & Dreamweaver• Developed interactive website layout PSD with html and CSS etc , Website maintenance, managing online hosting server, cPanel and domain management

Allahabad Area, India

People Portrait, Adjusting Image Tone, Using Image Effects, Image Cutting and cropping, image selection, Skin tone, Photography.