Ilyse Veron Email & Phone Number

Washington, Dc, Us

New York, Ny, Us

I am focused on lifting the words of a gifted communicator and esteemed cardiologist who often speaks from the heart as he leads Weill Cornell Medicine. Officially, I'm responsible for the execution of the Dean’s executive visibility and communication strategy across all communication channels – helping to achieve his tactical, reputational, and relational communication goals for multiple internal and external audiences, in concert with WCM's overall communication strategy. I partner with leadership and colleagues to deliver and document core messages especially to Board of Fellows, campus community, faculty councils, public, and external bodies. I relish in contributing to the development of compelling content - broadcast messages, presentations etc. - that highlights mission accomplishments and supports institutional priorities to care, discover, and teach. Within our world-class schools, we strive to foster a culture of belonging.Posts reflect my personal opinions and are not approved or authorized by WCM.

I am a mission-focused and sector-spanning strategic leader who enables executives to distill and communicate complex ideas, key advances and product value to all target audiences. Openness, on camera energy, keen analytic skill and agility stem from an Emmy award-winning journalism career, spent mostly with the NewsHour; executive interviews now support clients and SAGE Publishing.Veron Ventures has helped more than 50 organizations develop and convey their messages via swag at live events - from intimate dinners to 6000 participants, online to a global audience, or in social media; scripts and summaries delivered with alacrity. Veron Ventures media trains executives/grass tops - 30 at once - serves as an organizational spokesperson and manages internal communication strategy across enterprises; writes strategic memos, edits opinions, blogs and analytical reports, challenging assumptions when appropriate; negotiates agreements for and directs production of impact stories; drafts public comments, helps films win audience awards. In 2015 augmented Ebola-deployment stretched communications team at CDC's Center for Global Health (in ~60 countries). 2018-22 projects included a silver market focus, living our best lives with AARP - Living100 debates, launching GU Aging and Health masters, Clubhouse moderating and crafting NCOA weekly prompts. We provided winning decks for SKDK and entrepreneurs; fostered valuable global and US partnerships that advocated for patients or drove OTG social impact like food distribution via FRAC; worked with Devex and Scientific American on digital series commissioned by USP, which funded 300 Ghana-based trainings for African drug regulators on spotting substandard medicine – a major WHO concern.To "pay it forward," served Halcyon House, PFNCA, Taproot Foundation, Wider Circle, MEET Africa, the News Literacy Project, STEM Career Days, Urban Artistry, and Maryland community efforts to improve health, school and the environment.

San Francisco, Us

Along with experts in longevity, geriatrics, biopharma, neuroradiology, data science, artificial intelligence, digital health, cloud computing and more I serve on Darmiyan's board of advisors. As needed, I help the team strategically communicate to key audiences about the value of BrainSee and other technology in development that offers decision support to practitioners seeking to personalize medicine and prevent hardship from Alzheimer's. At times I also collaborate with other entrepreneurs or investors and support patient and industry advocates with research findings about mild cognitive impairment or well-crafted stories about improving brain health, caregiving, avoiding health and financial risk, and other key topics.

San Francisco, Us

As someone passionate about creating partnerships to support innovation, disease prevention and better standards for brain health, I delighted in raising awareness of Darmiyan's Nobel laureate approved and now FDA breakthrough, US and Canada third-party validated health technology. While I began as a storyteller and publicist, in July 2020 I also became Head of US Strategic Partnerships. I worked closely with Darmiyan C-suite to implement strategic plans, convening product, medical and operations staff to spotlight advances, achievements and challenges. Focused on the market opportunities, I developed relationships with stakeholders: caregivers, patients, geriatricians, family doctors, wellness centers, and imaging clinics.Our mission was to advance medicine and ease the healthcare workforce burden while encouraging early detection of Alzheimer's dementia with a novel noninvasive technique, sensitive before symptoms, exactly when treatments are feasible and mild cognitive impairment could be slowed by simple lifestyle changes.Darmiyan means "in between;" we believe many answers may soon be read between the MRI lines. With additional non-invasive modeling in this microscopic space, we will bring clarity to the mysterious development of this disease, and prepare the field for new therapies and treatments.With our prognostic tools, we hope medical providers will be able to examine the brain while living. They will not have to wait for the brain to die to have clarity about Alzheimer's.Technically speaking Darmiyan offers a novel medical AI-powered software for objective accurate and non-invasive early prognosis of Alzheimer's disease, scores so there's less uncertain and stressful waiting. The highly automated cloud-based platform is designed for accessibility by clinicians. Darmiyan is backed by Eisai, IT-Farm, YC, SOMPO and other amazing investors. With additional funding technology could be used to monitor other brain degenerative diseases.

Washington, Dc, Us

I brought deep consulting and media experience to the senior management team at Rational 360, a leading full-service communications and digital advocacy agency based in Washington DC, with the pulse on the nation. I also actively built and leveraged my rich network, including C-Suite leadership, in support of agency business development across sectors including government, fintech, advanced energy, life sciences and AI software getting colleagues on the radar of businesses, trade associations, new third party allies and new talent who could advance our work.For the firm's health care practice I provided a range of strategic health communications: leading media monitoring and analysis about the field of oncology as well as other patient-centered healthcare, value and choice-oriented initiatives. Among my specialties were convening dispersed teams within global companies for strategic planning; facilitating proactive, reactive and inclusive corporate internal communications customized to the client and industry landscape calendar; celebrating talent, diversity and historic moments; mounting, hosting and reporting on idea and real world evidence sharing events at DC venues - Planet Word & the Conrad Hotel; finding key insights about the Inflation Reduction Act in digital conversations (social listening) and turning them into CEO-ready take aways, promoting state and federal policy successes by curating and distilling tools and tips to 1000+ health advocates, developing MailChimp content for partners that performed above expectations and beyond industry standard, engaging health advocates in 25 states with thought leadership, lived experience, actionable guidance, original 3-point opinion graphic snapshots and humor. Whether the focus was pride, Juneteenth, prior authorization, or breakthroughs, I greatly appreciated how the digital and design teams beautifully animated and delivered GIFs, graphics and decks from my concept briefs or campaign planning meetings.

Washington, Dc, Us

From the nation’s capital, I wrote about culture, business, health and public policy challenges and opportunities in longevity. My Dr. Q and A focused on the next 25 years of palliative care and the need to replace 40 percent of the current workforce. Biophilia, WELL building and restaurant accessibility were subjects of other columns.Editorial Recognition:CQ: Media on the Move, Changing the Debate in WashingtonLoeb Award for Distinguished Business and Financial Journalism - two time finalistNational Press Club, four-time winner Rowse Award for Press Criticism Radio and Television Correspondents Association Award JudgeEmmy Winner for Outstanding Analysis of a Single Current Story; Emmy Nominee - PBS NewsHour

Washington, District Of Columbia, Us

As director of development and communications I managed the development and communications staff at CCAP - a leader in developing and implementing climate and air quality policy solutions worldwide.I directed international and state-focused communications, marketing and fundraising efforts including US, German and other government grant renewals, new and returning donor relations, strategic planning, event hosting, content creation and outreach. In international talks to develop funds for a greener climate and country collaboration, setting the atmosphere was key….for leaders gathered from France, Denmark, Zambia and elsewhere on the margins of the UN Green Climate Fund board meeting in Bali.I identified and helped staff seize opportunities to promote CCAP’s catalytic work around the world and respond to the needs of media covering energy and the environmental issues. To target communications I oversaw updates and design/navigation improvements to the CCAP website, blogs and e-newsletters, as well as the vendors and staff who contributed to them.

Washington, Dc, Us

As publications director at this clean energy nonprofit "do tank," I orchestrated wide ranging content output, including print publications, website content, ad copy and production, info graphics, videos, and social media; to that end I managed editorial and design teams (from two to 10 people) Key accomplishments:o Created Clean Skies Bulletin, a branded digital and print collection of the foundation’s most engaging work in progress, campaigns and reports from stakeholder workshopso Secured partners and developed communications leading to U.S. General Services Administration including fuel efficiency, greenhouse gas emissions and alternative fuel use among criteria to be considered when awarding a $1.5 billion package delivery service contract. Facilitated related membership in Sustainable Purchasing Leadership Council.o Managed Politico advertising targeted at presidential nominating convention audienceso Developed $250K Energy Visions Prize; oversaw and executed project including new brand and website launch, judge recruitment and contest criteria, which resulted in new production, apps and more alternative energy awareness worldwide. With the help of media hubs such as Slashdot, Snag Films, the New Yorker, YouNoodle, Google and CleanWeb Hackathons, among others, as well as our friends in energy and environmental circles, our search for the best clean energy films, videos and apps yielded applications from all over the country and a wide range of content targeted at businesses and consumers. We saw climate consciousness-raising mapping and gaming apps, book and film video trailers, documentaries of grassroots action and e-tools to manage energy systems.

Alexandria, Va, Us

With board advisor input, I refreshed and enhanced branding of The Public Manager, delivering a new tag line: federal government leadership that works atop an 80 page publication and more consistently available digital content. The 80 pages of TPM shared best practices of experienced military and civilian professionals about critical public management issues including budgeting and accountability, technology and innovation, and the people who make it happen. Additionally, I oversaw podcasts, a monthly newsletter, cover/graphic art, and web postings, sponsored by the (then) American Society for Training and Development, ASTD, which fostered a collaborative community of volunteers and professionals - 27,000 members- including current, former and rising managers. I recruited new talent to the board of editors, later served on the board, and continue to be in touch with these mentors and friends.By blogging with a breezy style and conducting external relations, I strengthened Public Manager alliances with the Partnership for Public Service, GovLoop, Young Government Leaders, the Graduate School, the American Society for Public Administration, and others who serve career public servants. This led to a nearly 30 percent increase in revenue to foster other programs.

Washington, District Of Columbia, Us

I elevated recognition of digital and in person communications from this government watchdog and future thinking public health advocate, e.g. F as in Fat on Yahoo! home page. Identified opportunities to improve visibility of accomplishments and understanding of valuable priorities with keyword, SEO, and navigation of media platforms. Key responsibilities included editing content - from academically researched reports to TV scripts and statements for the press- to media project management including devising RFP for testing and redesign of healthyamericans.org web site, media launch of Ready or Not on bioterrorism, and Pandemic Flu: The Virus That Could Change the World, a dramatic scenario case study used by George Washington University graduate students that featured NIAID Director Dr. Anthony Fauci and whose development and digital distribution was supported by the Robert Wood Johnson Foundation. Worked with staff to develop clear, accessible metrics for assessing public health e.g. obesity state by state. Served as on the record spokesman and adeptly followed up on outreach leads to enhance connections with like-minded groups like UK's ReadyMoms Alliance.

Arlington, Va, Us

As producer of this pilot partnership between the NewsHour with Jim Lehrer and Yahoo! News aimed at millennials, I helped Judy launch the series as well as secure buy-in of “power” guests in Congress and the administration to respond to the myriad political concerns of Y!'s audience including gay rights, criminal justice, and disaster preparedness post Hurricane Katrina. I also collaborated with Yahoo! News editors, host Judy Woodruff and Online NewsHour staff on presenting guests and their words in text and on streamed videotape. In preparation for the interviews I worked with Yahoo! and Hill staff to evaluate, update and summarize content created by hundreds of Yahoo! users making sure to coordinate with Yahoo! business and technology staff. Most funding generously provided by Pew Charitable Trusts and Carnegie Corporation of NY.

Arlington, Virginia, Us

By the People: America in the World engaged thousands of citizens around the country on pressing issues including at Philadelphia National Issues Convention. After mounting the Wye River dialogue with former Cabinet secretaries, we orchestrated simultaneous events, from coast to coast, connecting diverse Americans in deliberative meetings and via partnering media. We presented their views in PBS documentaries like Time to Choose and polls. Its broadcasts and events gathering national and community leaders were generously supported by foundations and dozens of alliance groups. I enjoyed being a script writer, BTP producer liaison, grant report evaluator and on site and on air spokesman with local TV and other media such as NHK of Japan.

Arlington, Va, Us

A "tenacious" and "creatively original" reporter at the NewsHour, I covered a spectrum of beats - media, national affairs, economics, the environment, politics, education etc. - produced packages and interviews that academics used to teach their classes on media ethical, editorial and financial challenges; won various awards including an Emmy. I was particularly proud of producing science reports on topics ranging from biodiversity to chemistry -"On the Surface of Things" book by Harvard and MIT faculty - to paleo-anthropology, Parkinson's disease and Viagra. Filing from the road and taking material in from the field under deadline pressure prepared me for remote work years hence. Highlights:• 2000 Campaign advertising point person for NewsHour coverage of candidate and issue ads• 2001 Net News Blues in top 15 most popular pages of Online NewsHour for a month, rated “pretty extraordinary” by web team; also ranked 3rd behind Online NewsHour home page and NewsHour index• Executive Producer chose “Full Disclosure” and 3 other media unit stories to be nominated for Emmy awards; sponsor called another segment re: Sources "genius" • Wrote 100s of pitch briefs with story angles on mergers, investigations, trending thought leadership, rising talent, civil rights, ethical challenges for journalists e.g. Boston Globe Spotlight team, food or environmental regulation, upcoming events including congressional votes, author book tours, tech product releases and film openings. As a freelancer I also wrote a Must Read profile for Wired magazine and served as Contributing Editor to the Center for Media and Public Affairs. To CMPA I contributed stories about entertainment and news media for a highly regarded but short-lived niche site - www.newswatch.org; created interview series entitled "Media at the Millennium" with thought leaders such as David Brooks and ER Shipp. As a result I once had a guest column on foxnews.com.

The System: The American Way of Politics at the Breaking Point a 640 page book published by Little, Brown in 1996, is still used in college classrooms today to teach about the politics of health care reform specifically, as well as the legislative process generally. In 2002 Sen. Orrin Hatch cited it in drug policy debate. On the campaign trail, Hillary Clinton often refers to the battles she won and the criticism she endured from opponents during this era. For this project Broder and Johnson trusted me to interview members of Congress, evaluate polls and report on biotech, small business, and other lobbying efforts; they also acknowledged the value of my inquisitiveness, new questions for interviews and editorial criticism.

Here I contributed to CQ's Weekly Report, Daily Congressional Monitor, Politics in America and wrote for the Scripps Howard News Service, which distributed my reporting on interest groups, campaigns, technology, commerce, Congress, and the executive branch to newspapers around the country including Washington Times, San Francisco Examiner, Knoxville News Sentinel, Minneapolis Star Tribune, Quad City Times among others. I also directed a five person team probe of the House of Representatives scandal-ridden post office. At the time Ways and Means Chairman Dan Rostenkowski had purchased $29,000 in stamps instead of using the frank. He told CQ, "I mail a lot...overseas mail." His attorney declined comment and we knew we were on to something. Edited and managed electronic news bulletin for 45 regional newspapers and a wire service as well. Worked with some of the finest editors still in newsrooms!

Washington, Dc, Us

After winning a competition at Yale, I conducted research about human biology and federal politics for Plagues, Products & Politics, a book by Christopher Foreman about threats to public health (Brookings, 1994). For the book I examined media and congressional coverage of highly publicized health concerns re medical devices, vaccines and nutrition including the DPT vaccine, Dalkon contraceptive shield and diet pill scares.

Master'S Degree, Executive Leadership

Ba, American Studies