Illustrated insight-led marketing briefs, that translated business and marketing goals into actionable communication strategies. Established close working relationships with primary media partners (Amazon, Google, Facebook) to drive growth.Analyzed, tested and executed digital marketing best practices in the areas of PPC, display, retargeting and social advertising. Managed and built a team of digital marketing professionals to develop and execute campaigns and achieve clear objectives.

Initiated, tracked, & monitored category-specific marketing performances while calculating to specific forecast & budget. Secured vendor co-marketing funds in excess of $1M annually while delivering brands voice on behalf of the business. Executed the Go-To-Market strategies for over 30 new product launches and distilled feedback to optimize accordingly. Utilizing consumer insights, industry knowledge and competitive research, showcased marketing opportunities to drive traffic. Owned marketing planning and briefing process from conception to completion, while ensuring alignment across shared channels. Mentored Account Managers in daily production tasks, helped manage their workloads and advise them with client communication.

Oversaw promotional planning efforts across OOH, SEM, display, affiliates, email, paid and owned social as well as in-store integration. Leveraged CRM system to support marketing initiatives while strategically analyzing data to identify trends. Managed and optimized email program with over 100 triggered behavioral campaigns while increasing open rates by 39% and click rates by 38% year over year.Supervised relationships with media agencies to implement marketing plans across digital and non-digital channels.

Directed and oversaw marketing strategies for 170+ Corporate and Franchise Pearle Vision locations. Served as market expert to drive consumer behavior based on cultural and demographic segments.Monitored and analyzed franchisees and corporate managers sales performance and marketing efforts to determine effectiveness. Achieved year over year sales in excess of 75% through customized Customer Relationship Management (CRM) and Search Engine Optimization (SEO) campaigns to cross sell and improve retention and traffic trends.

Utilizing primary data sources, I executed custom communication campaigns to support new item launches. During this time I implemented a results tracking document to demonstrate more efficient ROI across clients. Oversaw social media platforms, online video content and promotional strategies to increase digital followers by 85% in less than four months.

Oversaw strategic marketing calendars, expense and inventory reports, competitive analysis reports, vendor invoices and travel for Chief Marketing Officer. I assisted in the facilitation and coordination of events and tradeshows while supporting promotional materials for UnderArmour and Hobie athletes.

Assisted in copying NCAA programs and contrasting CBS commercials to cable network version through repositioning format. During this time I supported the Sports Production department to coordinate logistics for NCAA “March Madness” tournament while cultivating relationships with third party vendors in addition to managing, invoices and research budgets.

Aided in the implementation and organization of game day operations including coordination of entertainment for pre-game shows, half-time and post-game shows.Worked directly with New York Jets players and wives to coordinate more than 30 community onsite events per year. During this time I assisted the Director of Football Operations, Coaches and players with football related logistics.

Helped run game-day activity park for families. Assisted Game Day Operations department on an as needed basis with various game day tasks such as media coordination and pre-game and post-game activities.