A dedicated Marketing Specialist with over 9 years of experience in marketing and brand management. His career started as a Junior Copywriter, and has since evolved into various roles such as Content & Community Manager and Digital Strategist and Marketing Strategist.Throughout his journey, he has driven substantial growth for brands by developing and executing strategic marketing campaigns. Has worked with both local and international brands such as Johnnie Walker and Safaricom. His expertise spans SEO, brand management, marketing strategy and digital marketing, enhanced by skills in design, videography and photography.He stands out by blending creative storytelling with data-driven insights, ensuring every campaign is innovative and effective. He is passionate about helping organisations enhance their brand awareness and achieve measurable growth.
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Head Of MarketingSafiking LimitedNairobi County, Kenya
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Marketing ManangerSafiking Limited Apr 2024 - PresentKenyaLead the development and execution of comprehensive marketing strategies that have enhanced brand visibility, customer engagement, and revenue growth.Oversee all digital marketing efforts, including SEO, SEM, and PPC campaigns, resulting in a significant increase in market presence and a strong ROI on advertising spend.Manage social media channels and content creation, driving a substantial increase in organic reach and audience engagement.Collaborate with cross-functional teams to align marketing initiatives with business goals and ensure cohesive brand messaging.
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Founder & Marketing Consultant |Inqoncept Creative Nov 2022 - PresentKenyaProvide strategic marketing consulting and freelance services to a diverse range of clients, focusing on digital transformation, brand strategy, and content optimization.Develop and implement digital marketing strategies that have led to a 20% increase in website traffic and a 15% boost in conversion rates for various clients.Execute targeted SEO, SEM, and PPC campaigns, driving a 25% increase in lead generation and a 30% improvement in ROI.Conduct market research and data analysis to provide clients with actionable insights and strategic guidance for achieving their business objectives.
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Content & Community ManagerBean Interactive Limited Feb 2018 - Apr 2022KenyaLed content strategy and community engagement initiatives for major brands, including Johnnie Walker, resulting in a 40% increase in engagement and a 25% growth in audience engagement.Optimized content and SEO strategies for clients like Safaricom, achieving a 30% increase in organic traffic and improved search rankings.Developed and managed content calendars, ensuring consistent and timely delivery of high-quality content across multiple digital platforms.Utilized CRM and marketing automation tools to enhance customer engagement and retention strategies. -
CopywriterMkubwa Media Limited Aug 2016 - Jan 2018KenyaCrafted compelling and persuasive copy for various marketing materials, including websites, advertisements, and email campaigns, resulting in a 30% increase in click-through rates.Conducted in-depth market research and competitor analysis to identify consumer insights and emerging trends, informing content development and strategic marketing initiatives.Collaborated with cross-functional teams to develop creative concepts and messaging strategies that aligned with brand objectives and resonated with target audiences.
Ian Mwangi Education Details
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Mass Communication/Media Studies
Frequently Asked Questions about Ian Mwangi
What company does Ian Mwangi work for?
Ian Mwangi works for Safiking Limited
What is Ian Mwangi's role at the current company?
Ian Mwangi's current role is Head of Marketing.
What schools did Ian Mwangi attend?
Ian Mwangi attended Daystar University.
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Ian Wanjira
Fullstack Engineer | Ui/Ux Designer | Mobile Developer | Conversational Ai Developer |Tech-Stacks- #Next.Js | #React | #React-Native | #Python | #Django | #Djangorestframework | #Flask | #Rasa Chatbot Development | #GitNairobi County, Kenya -
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