“A Leader Is One Who Knows the Way, Goes the Way, and Shows the Way” – John C. Maxwell This is how the journey of a true leader is, and Mr. Sanket Modi’s has been no different. Sanket Modi is a dynamic entrepreneur and CEO of B2B inDemand and Simplified Marketplace both of which are the subsidiaries of S. M. Technomine, Inc a leading company in the Marketing & Advertising Industry. B2B inDemand is a marketing powerhouse following the B2B business model, catering to the sales and marketing needs of businesses worldwide. Whereas, Simplified Marketplace is an online platform for business selling, buying, and investing. With 14 years of professional experience and having played multiple roles from Operations Manager, VP Marketing to CEO, has allowed him to help B2B brands leverage technology & strategy to grow beyond initial projections. He has also helped several firms in maximizing ROI, customer acquisition, thereby achieving their desired goals in minimum possible time and high accuracy. He firmly believes that a customer-centric approach is what makes the business a “Great Business” and this has been his secret sauce for success.