A public relations agency based in Jakarta, representing various clients across sectors such as automotive, technology, retail, culture, and others.● Managed diverse clients including Nescafe (2013), Coca-Cola (2015 - 2016), Bakti Budaya Djarum Foundation (2013 - present), and Japanese retail company UNIQLO (2019 - 2023).● Serve as a communicator between the clients and the public. ● Distribute information regarding corporate missions to promote company visions and missions, launch new products, and handle various crises.● Handle client projects from preparation and planning to execution, such as product launches. Develop PR plans with a focus on communications, coordinate with vendors, and invite media to achieve targets.● Led projects, includes:- Launching Nescafe Dolce Gusto in Indonesia (2013)- Perpustakaan Seru (Perpuseru) (2015)- Indonesia Open (2014 - 2019)- Opening of Galeri Indonesia Kaya (2013)- Inauguration of Taman Indonesia Kaya in Semarang (2018)- Various weekend shows at Galeri Indonesia Kaya● Received Gold Award for Best PR Campaign Team: Fashion & Apparel at the MARKETING-INTERACTIVE PR AWARDS 2024 in Singapore.● Received Gold Award for Best PR Campaign Team: Entertainment at the MARKETING-INTERACTIVE PR AWARDS 2023 in Singapore.● Received Bronze Award for Best PR Campaign Team: Entertainment at the MARKETING-INTERACTIVE PR AWARDS 2022 in Singapore.

As part of an agency that works closely with the PR team of a well-known Japanese retail company, UNIQLO Indonesia, I play a role in bridging communication with media friends, especially in the lifestyle and fashion section so that readers can find out the latest information from UNIQLO Indonesia through news carried out by media friends.

A global hotel network headquartered in Jakarta, with over 4,100 hotels spanning more than 100 countries worldwide. ● Responsible for all secretarial and administrative functions of the Sales & Marketing Department.● Managed the daily schedule of the Director of Sales (DOS), reviewing all incoming mail and correspondence daily, and forwarding them to the DOS with supporting official files or documents.

Waspada is Indonesian daily newspaper and Waspada Online is a pioneer in online media in North Sumatra and Aceh.• Prepared administrative tasks, correspondence, reports, and coordinated meetings and conferences for the Editor-in-Chief.• Managed travel arrangements for the Editor-in-Chief, including flights and accommodations.• Organized the Editor-in-Chief's calendar, scheduling and coordinating meetings and conferences.• Created, copied, and distributed meeting agendas and minutes.• Wrote news articles (from breaking news to in-depth pieces) and conducted accurate news research.• Edited news content before publishing it on the website and monitored the company's website.• Handled general administrative tasks and other assigned duties.• Facilitated communication between the Editor-in-Chief, Editorial team, HR, and Finance involving nearly 20 people.

• Wrote news (from breaking news to in-depth stories) and conducted accurate news research.• Conducted interviews with individuals in various situations.• Edited news from reporters before submission to publishers or uploading to websites.• Attended press conferences and various other events, ranging from launch parties to premieres.