A fast-growing FMCG conglomerate has been engaged in Tobacco, Vaping, FMCG, Tourism, Textiles, Education, and Hospitality since the 1950s.Developed and executed brand identities and strategies for Yozo, Agri, and Pak School across digital platforms (social media, UI/UX), print media, and merchandise.Created logos, brand guidelines, packaging, brochures, and branding materials for new product launches for Yozo, Agri Farms, Smart Tobacco, and Samsons Foods...Collaborated with cross-functional teams (marketing, copywriting, vendors) to ensure the smooth execution of events, launches, and promotions. Designed stalls for major events such as the Dubai Vape Show 2023 and 2024, Soul Fest, Future Fest, etc.Create user interface for Yozo, Samsons Group, Smart Tobacco, and Samsons Agri Farms.Designed and delivered presentations to the Samsons Agri board members, effectively communicating strategic proposals and securing stakeholder buy-in.

*Conducting user research & creating user personas.*Determining the information architecture of a digital product. Interaction design – including animation, interactivity, and prototypes. *Designing user flows and wireframes.*Creating prototypes. *Conducting user testing.

User interfaces on apps and websites. Product packaging. Books, magazines, newspapers, and other publications. Social media campaigns. Advertisements and commercials.

Competitive analysis on look & feel. Create and maintain style guides. Visual design – including typography, buttons, color palette.Interaction design – including animation, interactivity, prototypes.Implementing cohesive branding across design elements.