Abdus Salam Email & Phone Number

San Francisco, CA, US

Menlo Park, CA, US

Leading the trust and safety efforts for our financial services across the family of apps (Facebook Pay, WhatsApp Pay, Instagram etc.), supporting the evolution to Metaverse!

Menlo Park, CA, US

Led (and shipped) the end-to-end Product Design for ‘Ad Strategies,’ a 0>1 product aimed at helping SMBs make the most out of their advertising spend using automation and a simplified workflow.

San Francisco, CA, US

Led Design Systems efforts for TV Guide across web, mobile and native platforms, including careful planning and execution; coaching team members on topics such as accessibility, semantic integrity of colors and type scale, and implementation of design tokens etc. (https://sketch.cloud/s/JPEJ0).Leading redesign efforts for the TV Guide’s iOS App, including.

San Francisco, CA, US

Leading iterative Product Design in an Agile environment for TV Guide (Advanced Platforms - iOS, Android), a premium CBS Interactive brand serving millions of users globally; responsible for all user interaction design for desktop as well as mobile web/native Apps.Redesigned TV Guide’s Android App, involving comprehensive user research through in-person.

San Francisco, CA, US

Designed and successfully shipped products including re-design efforts for Download, involving a comprehensive style guide for web and mobile components, focusing on user engagement, increased content discovery, better video performance and a premium layout for advertising opportunities.Coordinating efforts with a diverse and geographically dispersed team.

A collection of worksheets, templates and resources to help product designers guide in their workflow. Take advantage of these worksheets to get a better understanding of your users, define business goals and outcomes using common design thinking practices and methods. Visit www.uxworksheets.com to learn more.

San Francisco, CA, US

Led User Experience and Visual Design for a large scale international project focused on using technology to assist monitoring and evaluation, project management and reporting – aimed at poverty alleviation programs in developing countries.Designed and successfully ran a pilot for a disruptive, data-driven, participant and staff performance tracking.

Chicago, IL, US

Responsible for product usability and ensuring a delightful user experience for the in-house product, aimed at providing care for senior citizen communities through an easy-to-use mobile and web optimized interface.Generated user stories, personas and use-cases for various wellness and community engagement components; specified user experience design.

Lahore, Punjab, PK

Responsible for setting up the online identity (web, mobile, social media) for the university including brand elements and marketing collateral from the ground up. Channelized various marketing strategies by running targeted campaigns on Facebook & Twitter driven towards building a healthy online presence.Served as a Design Consultant for designing.

Lahore, PK

Served as a UI/UX Designer for various in-house and off-shore products including web and desktop applications, also heavily involved in strategy and concepts. Owned UI and design for a large scope user workflow project for winter maintenance in Canada; responsible for wire-framing and prototyping layouts for web and mobile layouts.Involved in the layout.

Led Product & Interface Design/Strategy for Web/Mobile based I.T solutions for various departments and clients. Organized first ever ‘e-Governance exhibition’ in Pakistan, featuring over 30 departmental projects highlighting some of the key initiatives by PITB. Designed all related marketing collateral including brochures, leaflets, invitations, posters.

Bachelor Of Science (Bs), Telecommunication Engineering

Intermediate (Fsc), Pre-Engineering