• Managed a team of performance marketers, copywriters, graphic designers and CRM executives to plan and launch 10 major campaigns driving a 12% growth on YoY revenue across both brands.• Directed PR and crisis communications and crafted press releases securing RM X million in PR value and enhancing brand reputation by 40% (verified via media audit). Co-ordinated with PR agency to conduct media drops to maintain relationship with key Press members and secured media interview opportunities for leaders across both businesses. • Introduced new direction for Social Media in Q1, 2024 for both brands, focusing on short form video content leading to 40% increase in engagement. Empowered existing creative team members to create in-house short form video content and went viral with 10+million views on IG reels. • Implemented methodical A/B testing and experimentation framework in CRM efforts leading to record high Email Open Rates of 50+%. Successfully grew DAU by 2x YoY by launching various CRM initiatives and improved retention rate by 14% by implementing RFM framework in CRM campaigns. • Successfully launched OOH campaign, securing 79 placements in-train overhead panels in LRT lines and lightboxes in major train stations to maximize brand visibility. Concurrently launched digital branding campaign to support this branding initiative for TREVO. • Implemented revenue tracking for digital campaigns, demonstrating a 30% MoM revenue growth from paid channels to C-level execs. Successfully migrated digital campaigns from CAC optimization to ROAS optimization. Launched and scaled new digital channels to achieve incremental revenue. • Lead company-wide project collaborating with XFN teams such as CX, CS, T&S, Business, Tech and Fleet to identify key blockers in revenue from high-ticket customers and improve high value customer retention.• Launched strategic initiatives like KOL whitelisting and non-branded pages for Meta Ads to reduce CAC by 10x

• Onboard and manage partner Ad networks/ App agencies/ Programmatic partners and Affiliate partners to increase user acquisition, manage performance and strategise collaboratively to grow revenue by 2x.• Led and managed a team of performance marketers and external agencies to optimize SEO, Paid Digital, and Social Media channels to launch on new social media channels and went from 0 to 10K followers in 3 months, growing organic traffic by 78% YoY, lowered CAC by 60% and increase ROAS from 4.8 to 7.2 .• Spearheaded internal projects aimed at enhancing overall marketing performance, including the implementation of advanced analytics tools and automated reporting systems and reducing martech platform subscription costs by 60% YoY.• Collaborated with finance and legal teams to streamline the contracts and invoice approval process, reducing clearance time by 30% and improving budget management.• Presented detailed marketing performance reports and strategic recommendations to C-level executives, driving informed decision-making and strategic planning.• Oversaw day-to-day operations of the marketing team, ensuring efficient workflow and timely delivery of marketing initiatives.• Launched the TREVO brand in Kuching, Sarawak. Planned, Directed, Shot and Edited a TVC within 48 hours that was featured in TVSarawak for the launch. Grew from 0 to 400 Monthly transacting customers in Kuching within 5 months.• Launched the SOCAR Monthly Pass product by collaborating with tech, business and CRM teams to setup landing page for product purchase, connecting user database with website building tool (Bubble) to verify users, connecting payment gateway (Stripe) and reached 3,000+ subscribers, 85,000+ bookings and RM X Million+ in Net Revenue in 9 months.

• Manage paid budget upwards of X+ million RM (2021) across multiple ad platforms based on market conditions (RMCO, CMCO, MCO) and media planning and budgeting upwards of X million RM (2022) for the TREVO App and brand.• Lead end to end App Analytics by managing integration of Appsflyer with two apps (SOCAR and TREVO), and guiding tech team members to implement in app events and relevant API to setup data ingestion and build ETL pipeline.• Lead and implement experimentation framework for digital channels and campaigns and utilize beta-features from media buying platforms (Google Ads, Facebook Ads) by working closely with account managers/reps to achieve 26% of yearly KPIs from beta channels alone. • Use customer-engagement platforms like Leanplum to map and implement end to end customer onboarding communications (Push notifications, In-App messages, Emails) from user signup leading to first purchase for over 700k MAUs.

• Built strategic partnerships with existing agencies to develop in house capacity to win 20% additional client projects.• Directed media buying team to achieve targets set by clients, conducted weekly business reviews, and made platform/ media buying recommendations to unlock additional budget.• Set KPI and direction for internal team members to meet or exceed client expectations and grow Q on Q book of business by 2x.• Executed RFP for multiple potential clients by working alongside other business leads to win several pitches.

- Provide hands-on account optimization and strategic consultation to Google Ads Large Customer Sales (advertiser, agencies, and partners) clients.- Responsible for analyzing campaign performance, provide meaningful insights and improve revenue for assigned accounts across various industry verticals including banking & financial services, automobile, travel & hospitality, real estate, manufacturing, media & entertainment.- Conducted educational training on various topics in Google Marketing Solutions, e.g. Google Ads Billing, Ads Policy, Ads Performance Optimizations (Search, Display, Shopping, Video, App), Google Analytics and Google Tag Manager.

- Facilitated this event for two years as Project Coordinator and Project Manager.- Played one of the leading role to launch the world's largest social entrepreneurship challenge for the first time in Malaysia in collaboration with Clinton Global Initiative.

- Planned and launched a proposition for eliminating waste of paper for the Engineering Design Review process using DocuSign as part of the Go Green initiative.- Prepared Material Take-Off Reports for Bull Hanine re-development project Phase-llB

- Call prospects to buy tickets and attend the event. - In charge of registration booth for event inauguration day- Worked as an integral part of the organizing team for a three day event, the Global IP Valuation Conference 2015- Facilitated Event co-ordination and conference room setup