Imad Bashour Email & Phone Number

United Arab Emirates

Developed and branded a multilayered demographics and lifestyle database – lifeOgraphics, which became a reference tool for consumer classification and segmentation. Designed a service evaluation and scoring platform for mystery shopping of customer service and sales personnel in the banking and automotive sectors. Worked extensively on long-term brand and identity tracking projects for several banks and retail brands; and developed an identity tracking database for banks in Lebanon. Consulted for numerous local and regional investors and guided them through the implementation of their investment and business strategies.- Managed a team of 10 project managers and analysts - Developed the companies business relations and portfolio - Organized and hosted PR and networking events- Managed the company’s P&L

Consulted on numerous projects for the USAID, EU, Government & Non-government Authorities, and investment bankers.

Lebanon

Designed and initiated a number of sector-specific research products in the banking, insurance, construction, real estate, and ICT industries. Also developed a geographical information system (GIS) used for location and distribution analyses. Managed ad-hoc and omnibus studies for a variety of business sectors. These studies included: customer satisfaction, product testing, consumer usage and attitude, advertising effectiveness, and mystery shopping.- Managed the research operations- Worked on the company’s business development- Managed the sales and marketing teams

Lebanon

Worked extensively on acquiring, designing, managing, analyzing, and presenting all forms of market studies – U&As, Pre and Post Advertising Research, Opinion Polls, and Retail Audits.

Lebanon

Worked on numerous quantitative and qualitative market studies. The job included research design, training interviewers, fieldwork supervision, conducting field research, conducting desk research, supervision of data entry, data processing, visual representation of research findings, data analysis, and report writing.