Responsible for the corporate website and social media channels.

In my current role, I am the acting General Manager for the Middle East region responsible for the day to day operations and profitability of the Middle East office. My responsibilities include strategy and market analysis, research, sales, marketing, project management, budgeting, implementation and day to day operations of the office. Our areas of focus are entrepreneurial education to high school students, and the development of online programs and platforms that promote entrepreneurship in the Kingdom of Saudi Arabia.

I was brought in as a digital marketing expert to help develop the overall digital strategy for the company and reshape the online user experience and expectations in the new digital age. My main task was to transform the old Zain KSA web presence to a user-centered portal that catered to the needs of the customers, drive sales and customer service, and re-emphasized the brand position of Zain as a fun and cool telecom company. The resulting research yielded a digital communication strategy focused on a new creative website and social media channels that solidified the brand online and promoted 2-way communication.

SAGIA is the leading force behind promoting investment in the Kingdom. As such, the corporate SAGIA website plays a crucial role in presenting the Saudi Arabia brand and image to foreign investors. The website needs to engage and entertain the primary audience (investors), while communicating the Kingdom’s value proposition clearly and efficiently and presenting the Saudi culture, business environment, and quality of life in a new light.I am also responsible for the strategy and management of all SAGIA’s digital initiatives including the SAGIA digital vision and strategy as well as the annual Global Competitiveness Forum (www.gcf.org.sa), the biggest and most prestigious event in the region. In 2010 the GCF online strategy including online registration, a completely paperless forum, online and iPad driven networking tools and online branding and marketing. Our efforts on the SAGIA website has been recognized by the following awards in 2010:- WMA Web Award for Best Investment Website- Pan Arab Web Award for Best Government Portal- IMA Outstanding Achievement Award - IAC Best Investment Website Award- Increased relevant search ranking into top 5 ranking on the major search engines- Increased traffic to the SAGIA ad GCF websites in 2010 from previous year by three-fold, using an integrated multi-channel campaign (online included email, online advertising, syndicated content and partnerships)- Website redesign involved design and deployment of a robust CRM (EpiServer), online interactive tools, and customized content. Features include an interactive map, economic comparison charts, investment wizard, online licensing application, and customized investment packs.- Continually research online trends and best practices- Development of strategic online marketing plans and marketing campaigns, aligning schedules, projects, budgets, and resources to meet expected results and KPIs- Monitoring and tracking website analytics

WorldMedia is a US-based online marketing company. Hired as the GM for the newly created branch office in Dubai, I was tasked with establishing the company’s presence with headquarters in Dubai Media City. As a startup office, I had to wear several hats as a GM responsible for managing costs and P&L, develop an overall strategy and forecasts for the branch, grow the sales pipeline and recruitment new clients, manage the client relationships and accounts, provide strategy insights based on best practices and the latest technology trends, and project management on existing accounts. - Day-to-day management of the company including business development and sales, marketing, account management, consulting, project management and delivery. - Developing the overall online marketing strategy for my clients, including media buying and placement, search engine optimization and marketing, and execution and delivery of the campaign. - Development of regionally specific sales material, client presentations, proposals and contract negotiations.

As the Manager of the Creative Services department, an IBM internal support division, I was responsible for the overall direction, production, and success of Creative Services. I managed a team of 30 employees that consisted of graphic designers, programmers, team leads and production personnel. My department provided design, multimedia, and proposal support to IBM’s Federal Division as well as other internal divisions. I was responsible for marketing my department’s services to IBM Worldwide and to make sure as many Client Service Representatives (CSEs) as possible used our services.My responsibilities and tasks included the following:- Manage the quality and level of all Sales, Marketing, and Advertising material developed by the department- Promote and advertise our departments quality of work and breadth of services to IBM Worldwide- Raise the level of our designs and artwork to compete with outside professional agencies competing for IBM Ad work- Manage all the department’s finances to include forecasting, costs and expenses, and revenue - Developing communication strategies for selling our services within IBM and collaborating with other service support teams across the IBM company- Providing management, leadership and guidance to the department’s fulltime staff as well as third party subcontractors

AKQA is a world class Top 10 interactive solutions company, providing online solutions to Fortune 500 companies including Nike, Kellogg’s, and Microsoft among many others.- Identifying new clients and targeting industry verticals that are in-line with our corporate goals and strategy- Developed marketing and sales material, presentations, client pitches, online marketing campaigns, and sales plans- Developing department budgets, staffing requirements, and sales forecasts for the Washington DC office- Identifying client requirements, and developing solutions and proposals to address client needs - Building long-term client relationships, identifying strategic alliances and partnerships