Spearhead all marketing initiatives, driving substantial brand awareness, lead generation, and revenue growth in the competitive landscape. Built and lead the company's first in-house marketing team, cultivating an environment of creativity, data-driven decision-making, and continuous innovation. Comprehensive marketing strategies, aligned with core business objectives, have resulted in significant market share expansion and industry leadership.Developed detailed customer personas and mapped client journeys, revolutionizing targeted marketing and personalized customer experiences. This foundational work has refined our value proposition, enhancing customer acquisition and retention rates. Execute powerful multi-channel campaigns, particularly in email marketing, achieving 47% year-over-year growth in conversion rates - outperforming industry benchmarks. Developed a robust sales library with cutting-edge collateral, improving sales effectiveness and shortening the sales cycle.Leadership extends to directing company presence at high-profile industry events and trade shows, managing cross-functional teams to ensure cohesive messaging and maximize lead generation. Implemented advanced marketing analytics and attribution modeling, providing actionable insights that drive marketing ROI and inform critical decision-making. Continue to elevate the brand's market position and drive sustainable growth in this dynamic industry.

Design, develop and execute targeted marketing campaigns, communication strategies and additional marketing efforts across multiple channels. Elevate customer experience and outreach through fast-paced diligent media planning and digital marketing campaigns.Build brand equity through rebranding and consolidating the corporate identities of various company acquisitions, streamline processes, build brand engagement and instilling trust and value to new customer base through aggressive communication strategy, robust marketing plans and digital marketing initiatives.Develop and implement corporate events program to promote brand loyalty and instill company values. Organize regional corporate outings at professional, collegiate, and local sporting events. Conceptualize and execute annual fundraising events to provide support and awareness to corporate philanthropy.

Following a strategic company merger, I played a critical role in leading the comprehensive integration of two distinct brands into a unified identity for a 600+ employee organization. I developed the inaugural marketing department that created strategic, concise and impactful messaging, captivating design elements, and a cohesive logo/brand standard system. Beyond brand development, I established and led a high-performing marketing department from the ground up, fostering a collaborative and scalable team that embraced a shared vision and consistently delivered impactful results.Leveraging the collective expertise of the team, we created engaging content across print, digital, and web platforms, effectively reaching new audiences in diverse markets across multiple states. To further enhance communication and establish brand consistency, I conceptualized and co-authored a captivating quarterly newsletter, penned compelling blog posts, and strategized impactful external communications that resonated with both potential and existing customers.I established best practices for brand elevation with key partners, ensuring a consistent and impactful brand presence across all collaborations. This included developing strategic creative briefs, standardizing workflows for optimal efficiency, and implementing a data-driven approach to success measurement through established KPIs.Moreover, my strategic leadership extended to the development and execution of a comprehensive marketing plan for a Q1'17 corporate acquisition (including several subsidiaries). This plan yielded remarkable results, driving a 44% increase in company revenue through strategic market expansion and the successful development of a thriving new customer base.

I conceptualized, designed, and produced a diverse range of marketing materials, encompassing print and web formats, to reinforce brand identity and seamlessly integrate upcoming event promotions. My ability to think creatively and efficiently proved advantageous in developing innovative resources that supported a global reach across six continents. This involved the concurrent execution of multiple projects within condensed timeframes, demonstrating my strong organizational and multitasking skills.I actively collaborated with the internal events team in preparing for events exceeding 3,500 attendees. This involved the strategic integration of supporting marketing materials throughout the weeklong experience, ensuring a seamless and cohesive attendee journey. Additionally, I contributed to efforts aimed at improving attendee record integration, which ultimately led to increased return on investment for annual conferences.This experience highlights my proficiency in developing engaging marketing materials, collaborating effectively within teams, and streamlining event operations for optimal attendee engagement and business results.

Moderated, edited and created online blog posts from various writers to support national and global agency accounts through social mediaReviewed communication strategy with corporate writers to develop their blogs and overall agency branded images

Served as a marketing member of the Strategy Integration team, spearheading market expansion and growth initiatives. Incorporated skills into the strategic launch of Disney Vacation Club into the Hawaiian market, with targeted focus on penetrating the lucrative Asian market segment.Optimized multi-channel marketing efforts by managing national collateral inventory across four warehouses and diverse fulfillment vendors, aligning with strategic planning schedules. Partnered with a premier ad agency to reinvent the brand's dreambook, elevating visual storytelling and enhancing customer engagement.Conceptualized data-driven marketing strategies, particularly for the high-stakes 20th-anniversary campaign. This resulted in substantial increases in sales metrics and market share. Crafted compelling, personalized communications for prospective clients, significantly boosting conversion rates and customer acquisition.Executed an integrated sales and marketing plan, leveraging a mix of direct client calls, targeted email campaigns, and optimized website interactions. Implemented sophisticated mid-funnel outreach strategies, driving program registrations and fostering post-event re-engagement.Collaborated with the internal events team to elevate guest experiences at Disney Produced Events. Focused on creating memorable touchpoints and enhancing brand loyalty, resulting in increased customer retention and positive word-of-mouth marketing.

Rebranded the Fox Sports Midwest Big 12 gameday experience with "Every Game Matters" campaign, focusing on a heightened marketing experience and overall persona of a smaller season lineupDesigned and created new campaign website layout, engaging online banner ads and two video promotional pieces to display the raw emotions and thought behind the campaignOversaw team of eight, including copywriters, art directors and account managers while serving as creative head of teamWinner of the 2012 Silver Telly for the "Every Game Matters" campaign

Progressed with publishers and networks towards successful CPM rates while bringing in new advertisers and optimizing campaignsPromoted digital advertising and content marketing in multiple formats by partnering with agencies to streamline the local media buying processEvaluated CPM, CPA, CPC to ensure higher performance rates

Cold call interaction to solicit positive reports and interested clienteleIdentify the needs of clients and established specific rapport; analyze success trends and adjust appropriate sales tactic per audience for successful conversion

Implemented ongoing marketing program with traditional advertising, web, promotional products, sponsorship events, direct mail and public relationsPartnered with educational and recreational businesses for content strategy and integration of select materials as inclusive in their future inventory

Worked alongside fellow team members to create a lasting impact for guests of all ages by delivering quality guest service in a fast-paced environment.Utilized blended skills from merchandise sales experience and entertainment background to create special moments for children and families.