Content Manager
CurrentDFreight is a reputable UAE-based freight forwarding company specializing in shipping various business cargo from UAE to almost everywhere worldwide and vice versa through ocean and air freight.Responsibilities:- Developing and executing content marketing strategies aligned with the overall business strategies, target audience segmentation, brand positioning, and digital marketing objectives- Conducting keyword research, keyword mapping, and following the best Search Engine Optimization (SEO) practices to boost organic visibility, drive traffic, and generate quality leads.- Conducting market research and analyzing competitors’ performance to refine content marketing strategies and tactics aligned with the new trends - Analyzing, categorizing, and listing content topics, assigning tasks to the content team members, and monitoring their performance quality - Creating and managing a content calendar, ensuring timely delivery of high-quality content across all platforms.- Creating content structure and copy for all website’s static and landing pages, including Service Pages, Resources Pages, About Us, Career Page, Contact Us, etc.- Creating a comprehensive “Brand Content Style Guide” to ensure consistency and proofread content for accuracy, grammar, and adherence to brand voice and style.- Designing, creating, and monitoring the process of creating engaging blog posts, PDF E-Guides, Success Story Articles, Digital Product Help Center Tutorials, Email Campaigns, Newsletters, etc., and monitoring all content updates. - Collaborate with internal teams, such as the Art Team and videographers, to create multimedia content, including images, videos, and infographics.- Manage relationships with external content contributors, such as freelance writers or agencies.- Writing video scripts, narrations, and video copies for the Art Team productions.- Ensuring consistent brand messaging and voice across all content channels, including social media platforms.
