Iman Aziz Email & Phone Number

United States

Washington, DC

United States

• Lead marketing strategist responsible for managing a diverse portfolio of 17 retail and residential mid to large sized dining accounts at Georgetown University.
• Drove development, implementation and evaluation of marketing programs and strategies aligned specifically with the guest service vision.
• Supported business strategies and projects that include branding, sales growth, market penetration, customer retention, quality, image, improved profit margins and improved market share.
• Conducted market research and data collection via focus groups, surveying, campus mapping, trend development, Gen Z research, and competitive pricing analysis.
• Created new strategies and tactics for promoting existing and new locations to enhance sales and customer satisfaction.
• Developed and executed annual meal plan sales campaigns, oral and written presentations to various target groups (on-campus residents, commuters, faculty and staff).

Atlanta, Georgia

• Responsible for driving results and overseeing day-to-day execution of national and online marketing campaigns for entertainment and film clients such as, Disney, Netflix, Paramount, Warner Bros, 20th Century Fox, and.
• Develop strategic marketing campaigns including, publicity, promotions and partnerships, field/grassroots initiatives.
• Manage communications over cross-functional teams, to ensure campaigns were successfully operating according to agreed upon scope of work.
• Supervise national partnerships, promotions and regional field marketing initiatives with multi-market field teams to including screening programs, regional partnerships/WOM group outreach, local events and stunts.
• Manage campaign timeline, KPI's and budget tracking, vendor negotiations and payment fulfilment.

Dallas, Texas

• Initialized community social action campaign and systemized the distribution of hurricane relief aid to grantees.
• Managed field-marketing initiatives and strategized volunteer efforts.
• Lead outreach to secure key stakeholders partnerships, contract vendor negotiation, and fundraising initiatives.
• Managed core internal/external communications, including communications portfolio i.e. presentations, newsletters, web/video production, and social media content.
• Reed for Hope Foundation 14th Annual Sunshine Beyond Summer Celebration: Developed program content, planned and executed event.

New York, New York

• Managed client communications on key accounts such as Rainbow PUSH Coalition, Circle of Sisters, Smiley Books, SoftSheen-Carson, Toyota, Centric Network, and Anheuser-Busch.
• Collaborated on the development, rollout and execution of influencer events, and product seeding in NYC, ATL, LA, CHI, and DC markets.
• Liaised with talent and management to ensure that all contractual agreements were fulfilled throughout programs. Developed activation plans and led the execution of 23 proprietary art, music, and product events.
• Collaborated with digital agencies to develop branded content for campaign websites.
• Delivered monthly reporting analysis of off premise experiential programs.
• Studio Client Film Activations: 20th Century Fox, Hidden Figures Atlanta Activation; Universal Pictures, Girls Trip New Orleans Essence Festival Activation

Washington, DC

• Spearheaded national campaign aimed at increasing knowledge about social issues impacting the African American community.
• Managed marketing budget of $1.5 Million
• Prepared campaign content and disseminated information via communication vehicles to reach target audiences to include, social media, e-newsletters, and web placements.
• Compiled and edited weekly web content. Drafted responses to constituents regarding policy. Planned and executed Annual Legislative Policy Conference.

New York, NY

• Served as point person for marketing and communications initiatives.
• Produced events to promote I Am Empowered and Centennial campaigns. Planned and coordinated National Urban League Equal Opportunity Fundraising Dinner 2007-2010.
• Prepared analysis and briefings for public appearances, fundraisers, and development meetings.
• Managed media strategy and implementation of fundraising events, conferences, and other special events.
• Wrote and edited scripts and talking points for speaking engagements.
• Created social media content to include YouTube, Facebook, and Twitter.

Greater New York City Area

• Oversaw material production and distribution. Facilitated project oversight, planning, preparation and execution of marketing events and campaign development.
• Created, conceptualized, and edited content. Assembled creative teams to produce company brochures, white papers, and annual reports.
• Executed media buys, wrote scripts, and edited projects.
• Coordinated scheduling, logistics, and made travel arrangements for department.
• Generated detailed reports, prepared correspondence, processed invoices and expense reports.

Greater New York City Area

• Orchestrated special events for product launches, magazine cover releases, book and album releases and targeted key participants to include media outlets, celebrity attendees, and industry influencers. Engineered.

Bachelor Of Science (B.S.), Biology/Biological Sciences, General

Activities and Societies: Bison Cheerleader, Circle K International, NAACP

Education record