👉🏽 Supports the day-to-day operation of various product lifecycle initiatives.👉🏽 Oversee and execute communications including building email campaigns in Pardot and Marketing Cloud, list management and reporting👉🏽 Achieves marketing plan milestones with effective project management skills including program metrics, analysis and reporting to continually improve process.👉🏽 Responsible for campaign performance including KPI reports👉🏽 Generates and manages mailing lists, opt-outs and outbound call lists👉🏽 Executes final quality check for creative and list selection👉🏽 Reviews content provided by brand team for consistency, clarity and effectiveness, including grammatical clarity, CAN-SPAM and legal compliance👉🏽 Cultivates positive working relationships with boundary partners and vendors in order to maximize opportunities and program effectiveness👉🏽 Manages external relationships to ensure direct mail delivery and performance👉🏽 Strong excel skills required to manipulate data files (vlookups, etc.)

👉🏽 Work with Marketing Team and business stakeholders to plan, build and execute email communications, marketing automation campaigns, and nurture programs in a flexible and timely manner that meets business objectives.👉🏽 Monitor, analyze and report on critical metrics, including email marketing results and engagement, through the customer journey.👉🏽 Implement best practices for outbound and inbound marketing, content marketing, lead scoring, lead nurturing and data hygiene. 👉🏽 Document processes, including workflow and QA testing, to improve efficiency and reduce risk of human error.👉🏽 Support the implementation of test strategies, including AB multi-variant testing, to drive qualified traffic and revenue-building activities, ensuring maximum profitability. 👉🏽 Understand and maintain responsive email and landing page templates that meet standards and are cross-browser compatible.👉🏽 Build and send emails including layout, design, content, messaging, review and segmentation, and list management. 👉🏽 Work with corporate email team to understand and implement best practices for deliverability, sender reputation, as well as CANSPAM and other regulatory procedures. 👉🏽 Work with creative and digital teams to update and/or develop templates and workflows as needed. 👉🏽 Provide training and documentation for new and existing users.

👉🏽 Leveraged my expertise in brand storytelling to develop a compelling story that resonated with the community we built. 👉🏽 Execute annual media plan across paid search, paid social and affiliate marketing channels and access pilots in test channels👉🏽 Set up and manage SMS and email campaigns, QA, tracking, execution, testing, delivery and data 👉🏽 Manage KPI's and optimization of spend within CAC an CPO thresholds👉🏽 Partnered with small businesses with similar communities to host online events that drove thousands of new SMS and email leads in quarterly at no cost👉🏽 Facilitated an affiliate marketing program with 200 influencers in United States, Canada and the UK.👉🏽 Spearheaded a SEO program with high targeted and relevant keywords that drove organic traffic to website and landed product pages on first page of Google for multiple keywords.👉🏽 Used data from Google Analytics and HotJar to improve CRO and increase AOV and Conversion Rate.

👉🏽 Facilitated paid search campaigns through Google and Bing that focuses on optimization and profitable scale that drove high targeted and relevant traffic.👉🏽 Developed and implemented SMS and Email Marketing Funnels and Strategy👉🏽 Collaborated with Creative Agency to develop campaigns around seasonal events, holiday events, and new product launches 👉🏽 Managed and maintained several digital marketing channels, including Google Local Ads, Google PPC advertising, and Facebook👉🏽 Planned, managed & optimized growth experiments across buyer's journey from awareness, to acquisition, to revenue to retention👉🏽 Partnered with cross functional teams to accomplish the brand's content marketing objectives