Iman Ghazizadeh Email and Phone Number
I am passionate about creating and implementing data-driven marketing solutions that generate growth and revenue for businesses and customers. I am always eager to learn new skills and tools, and to collaborate with diverse and talented teams. I am a business and technology geek, and a lifelong learner.As a Senior Paid Media Associate at M-Tech, I help the Home Services vertical at Red Ventures diversify its audience and contribute to its revenue growth strategies through various channels on Google, YouTube, and social media. I develop and execute multichannel paid search strategies to drive brand awareness, qualified leads, and conversions, leveraging data insights to optimize ad creatives, budget allocation, and performance metrics. I have increased the click-through and conversion rates by 15% and reduce wasteful spending by 30% within six months, collaborating with the Customer Success and Sales teams to align the campaigns with the business goals and customer needs.With a Micro Master's in Marketing Analytics from the University of California, Berkeley, and a Master of Business Administration (M.B.A.) from ThePowerMBA, I have a strong foundation in data analysis, business strategy, and marketing management. I have over five years of experience in digital and performance marketing, working with various platforms, products, and markets. I have boosted the traffic and conversions by 80% across all Vezeeta platforms and products as a Performance Marketing Manager and Digital Marketing Advisor, and managed a five-person marketing team as a Digital and performance Marketing Analyst at Clever Codes, delivering the strategic direction of the digital business and overseeing the client's marketing campaigns. I have also co-founded and advised Barbell, a fitness app, and worked as a campaign manager and a performance marketing manager at Yektanet, a leading affiliate network in Iran. I have acquired multiple skills and certifications in marketing campaign management, online marketing, B2C marketing, social media marketing, SEO, Google Analytics, and email marketing.
-
Senior Media ManagerCardinal Digital MarketingUnited States
-
Senior B2B Professional MarketerTripways Aug 2023 - Oct 2024As a Marketing Data Analyst, I played a critical role in leveraging data to inform and optimize our B2B marketing strategies and campaigns. Here's how my data-driven insights have made a significant impact:Data Analysis and Insights:Customer Data Analysis: My analysis of customer demographics, behavior, and purchase history has enabled us to identify key segments and develop targeted marketing campaigns. This has resulted in a 25% increase in website traffic and a 30% boost in lead generation.Market Research and Industry Benchmarks: My insights from market trends, competitor activity, and industry best practices have helped us identify opportunities for growth and differentiation. This has led to a 15% improvement in conversion rates.Customer Segmentation Models: My comprehensive customer profiles and segmentation models have allowed TripWays to personalize marketing messages and improve targeting, further enhancing campaign effectiveness. -
Senior Paid Media AssociateTrane Technologies Jun 2022 - Aug 2023Davidson, North Carolina, UsReporting to: Head of Growth MarketingMy responsibilities at Trane Technologies were:• Helping Trane Technologies, the “Home Services” vertical at Red Ventures to diversify the audience and contribute to the revenue growth strategies through many different channels on Google, YouTube & social media.• Develop and execute multichannel paid search strategies to drive brand awareness, qualified leads, and conversions.• Conduct extensive keyword research and optimize ad creatives using A/B testing to improve click-through and conversion rates by 15% within 6 months. • Leverage data insights to identify growth opportunities, adjust budget allocation, and reduce wasteful spending by 30%. • Collaborate with the Customer Success and Sales team which led to 70% increase in ROI. • Research and implement best practices to stay up-to-date on emerging paid search trends and algorithm changes. • Experience managing programmatic display campaigns alongside search campaigns. • Monitor over 50 performance metrics and provide weekly reporting with actionable recommendations to optimize campaigns.• Collaborating with Trane teams to improve the Paid Search strategy, competitor analysis, A/B testing, SEO, and progress reporting. -
Senior Performance MarketerVezeeta Oct 2021 - Jun 2022Dubai, United Arab Emirates, AeReporting to: VP of Global, SaaS SolutionsLeading Paid Social, Display, and SEM across Vezeeta.Boosting traffic and conversions by 80% across all Vezeeta platforms and products.Management of performance marketing channels (Facebook Ads, Google Ads, Instagram, Twitter, , etc.)Intensive alignment with country heads (VP of Product) to keep track of performanceTargeting and Optimizing spending to acquire the most profitable users, building customer personas and targeting based on them. -
Digital & Performance Marketing AnalystClever Codes Nov 2018 - Aug 2021West Vancouver, British Columbia, Ca• CLEVER CODES as a software and digital marketing studio has designed, developed, and promoted outstanding expertise in the fields of software development, web & application development, and Digital Marketing (esp. through SEM).My responsibilities and achievements included: • Managing a 5-person marketing team (including a digital marketing manager, an SEO specialist, a pay-per-click specialist, a content marketer & a CRO-focused UI/UX designer) through our client’s marketing campaigns and deliver the strategic direction of the digital business as it continued to play a key role in Clever Codes' 3-year business plan.• Leverage Google Analytics and execute various Digital Marketing methods including Social Media, PPC Advertising, Search Engine Optimization, etc. for our client -Barjil.com An E-commerce nuts shopping, leading to a +400% increase in GMV, a 52% increase in web traffic, and 150% growth in social media reach.• Research the market and analyze competitive intelligence, aiming for the North American customer base, leading to increased revenue by 50% after 3 months.• Constantly optimizing Clever Codes' marketing activities by working closely and building relationships with third-party agencies to achieve business goals, through frequent phone calls and face-to-face meetings. which lead to a growth of +70% in ROI and +105% seasonal growth in the number of leads.• Allocating budgets and analyze and recommend modifications to our clients' ad campaigns (Barjil.com), for more than 1 year, causing an approximately +400% growth in Barjil's GMV. ( You can look through our client's latest case studies in Sales & Margin analysis, SEO, and Social Media Marketing in the Media part of my profile)• Cross-team collaboration, working with internal product & technical teams ensuring that we are achieving direct business goals. In addition to this, I performed as the Finance and Human Resources part of the team. -
Co-Founder & Marketing AdvisorBarbell Aug 2019 - Dec 2020• BARBELL is a flexible membership platform by which you can work out at any time in many gyms and fitness studios across the city with no cost for unattended sessions. Barbell enables busy fitness-lovers to follow their fitness routine with lower cost and more flexibility in terms of time, workout type (strength training, yoga, pilates, martial arts, etc), and location.Due to my effort, we reached a 30% increase in GMV by automating our Instagram Marketing and getting 132% engagement in 6 months through organic marketing channels such as Social media & SEM.• Also, we acquired more than 300 customers and 50 gyms and fitness studios in less than 6 months. -
Performance Marketing Manager & Digital Marketing AdvisorYektanet Feb 2016 - Oct 2018Tehran, Tehran, IrYEKTANET is the biggest and most advanced native advertising network in Iran serving over 25 million unique users with 5 billion impressions per month.My responsibilities included:● Gathering and recruiting a team of 4 members in the performance marketing department.● Managing +$5M budget spending & playing a leading role in the management of digital campaigns for +100 Iranian most well-known companies (Such as Digikala, Snapp Group, Alibaba, etc) on reaching their marketing goals and improving their conversion rates (native, display, retargeting, etc.● Providing advice to junior media campaign managers as an expert in best practices for ad server and DSP platforms and offer insights on how to improve campaign effectiveness through the platform’s functionality.● Trafficking and optimizing CPA, CPC direct marketing campaigns in an RTB environment, and growing long-term favorable relationships with our clients, which lead to a 200% increase in native and retargeting campaigns and 150% growth on MOM sales in less than 1 year.● Tracking & visualizing the result of ad campaigns using tools such as Google Data Studio & Tableau.● Helping business growth & development at our side business, Triboon, which has grown exponentially in less than 2 years. -
Digital Marketing Specialist & Campaign ManagerYektanet Jun 2017 - Feb 2018Tehran, Tehran, IrI was responsible for:•Developing long-term relationships with clients and help them plan their Online Advertising through phone calls, cross-platform messengers, and in-person meetings•Planning, implementing, and monitoring CPC, CPI, CPO, CPM, CPA campaigns for clients.•Communicating the progress of ad campaigns using various reporting methods and tools such as Google Data Studio.•Working daily with the Sales and Marketing Team to find ways to maintain and grow existing relationships with current clients.•Developing a long-term relationship of mutual respect with Yektanet's strategic clients ensuring their success by setting realistic KPIs for their campaigns.
-
Digital Marketing & Product Intern Boot CampRahnema College Oct 2017 - Dec 2017Tehran, Tehran, IrRAHNEMA COLLEGE is a 12 weeks competitive and intensive boot camp. I was accepted into this boot camps among more than 2200 applicants. In this course, we received the first-hand experience as well as the high-quality training from the most professional experts in each field of digital marketing and have the opportunity of working on a real project.I passed courses in marketing and digital marketing strategy, contentmarketing, gamification, SEO, SEM, marketing research, and marketing dataanalysis, with grades A+ in marketing strategy, and A in Google marketing andin SEO.I also Worked on a project for Arvan Cloud Company (ArvanCloud is a Cloud Services Provider, offering CDN, Cloud DNS, Cloud Security, Cloud Server, and Video Platform) to boost its suppliers by executing a real digital marketing campaign. -
Head Fundamental AnalystBoursiran 2015 - Jun 2017• BOURSIRAN securities brokerage and commodities trading and Private equity were founded in 1992.My Roles were:• Examination of the underlying forces that affect the well being of the economy, industry groups, and companies• Examination of financial data, management, business concept, and competition• Derivation of a stock's current fair value and forecast future value
Iman Ghazizadeh Education Details
-
University Of California, BerkeleyMarketing Analytics -
ThepowerGeneral
-
Amirkabir University Of Technology - Tehran PolytechnicCivil Engineering
Frequently Asked Questions about Iman Ghazizadeh
What company does Iman Ghazizadeh work for?
Iman Ghazizadeh works for Cardinal Digital Marketing
What is Iman Ghazizadeh's role at the current company?
Iman Ghazizadeh's current role is Senior Media Manager.
What schools did Iman Ghazizadeh attend?
Iman Ghazizadeh attended University Of California, Berkeley, Thepower, Amirkabir University Of Technology - Tehran Polytechnic.
Free Chrome Extension
Find emails, phones & company data instantly
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial