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Contracted by Compass Clinic holding company as Project Consultant for their internal & external communications as well as the enhancement of their digital content as part of the rebranding process.

Promoted from Director, Internal Communications to handling bank-wide Corporate Communications. KEY ACHIEVEMENTS✔Define and steer corporate communications, including reputation management, CSR, brand growth, and business development objectives. ✔ Utilize thought leadership to align overarching strategy, grow the pipeline, and identify niche markets and new sources of revenue.✔Develop and communicate the core story and key messaging (marketing collateral design, website content… Show more Promoted from Director, Internal Communications to handling bank-wide Corporate Communications. KEY ACHIEVEMENTS✔Define and steer corporate communications, including reputation management, CSR, brand growth, and business development objectives. ✔ Utilize thought leadership to align overarching strategy, grow the pipeline, and identify niche markets and new sources of revenue.✔Develop and communicate the core story and key messaging (marketing collateral design, website content management, and social media communications and posts), ensuring these transcend across client touch points. ✔Prepare and implement annual external comms planning, with the objective to raise the corporate profile amongst the targeted client base. ✔Partner with senior teams to own the internal communication process, serving as a liaison to develop and deliver an optimized communication strategy, content, PR, research and reporting, and strategic planning. ✔Manage relationships with appointed PR agency, driving PR initiatives to increase brand exposure. ✔Design activities and tools relating to content and continuity across internal communication (newsletters, portal). ✔Advise senior management, engaging in development and execution of initiatives aimed at enhancing the current client base, driving brand and product awareness, and adjusting the marketing efforts to overarching vision, mission, and goals.✔Direct event management, to include major exhibitions, conferences, trade shows, and corporate-based meetings. ✔Oversee performance relating to training and employee incentives, with the goal of improving customer experience. Show less

KEY ACHIEVEMENTS✔Hired into the Event Management Unit to integrate event management and planning for a variety of events (budgets of $200k to $800k) across diverse industries. ✔Strategized marketing and logistics operations as the sub-contract manager, including turnkey projects for local and multi-national corporations across UAE. ✔Engaged in best in class branding initiatives while guiding evolution for new products. ✔Drove top line revenue, working across marketing… Show more KEY ACHIEVEMENTS✔Hired into the Event Management Unit to integrate event management and planning for a variety of events (budgets of $200k to $800k) across diverse industries. ✔Strategized marketing and logistics operations as the sub-contract manager, including turnkey projects for local and multi-national corporations across UAE. ✔Engaged in best in class branding initiatives while guiding evolution for new products. ✔Drove top line revenue, working across marketing, operations, and product teams during a hyper- growth phase of new product expansion. ✔Created, executed, and directed the user experience to strengthen consumer satisfaction and retention rates. ✔Tracked current trends, consumer segmentation, category drivers, and channel dynamics to improve positioning and presence on platforms; produced recommendation reporting to inform decision making and influence growth. ✔Offered low-cost team building and training events, proving value-priced service and entertainment tailored to customer budget.✔Built and executed marketing campaigns for pharmaceutical companies targeting schools; organized camps and teen leadership outdoor events. ✔Negotiated and secured contracts with tour operators to provide a full package to incoming tourists or company conventions. ✔Organized and led coordination of team priorities, working across functional units to improve efficiency, reduce costs, and optimize existing marketing and communications programming. ✔Continuously monitored brand awareness, experiences, and perceptions to online interactions and public relations initiatives.✔Redesigned and streamlined integrated marketing planning to enhance the customer journey, improve retention, and maximize ROI. Show less

KEY ACHIEVEMENTS✔Set up and drive sales and marketing targets for a team of 11, motivating and achieving objectives through deal flow and contract procurement (AED 20M in the first 18 months). ✔Directed the sales project management lifecycle to increase scale and maturity, from pre-account communication through contract closure. Executed communications and content strategy - benchmarks, goals, and theory of action. ✔Proposed investment plan to CEO after monitoring market trends;… Show more KEY ACHIEVEMENTS✔Set up and drive sales and marketing targets for a team of 11, motivating and achieving objectives through deal flow and contract procurement (AED 20M in the first 18 months). ✔Directed the sales project management lifecycle to increase scale and maturity, from pre-account communication through contract closure. Executed communications and content strategy - benchmarks, goals, and theory of action. ✔Proposed investment plan to CEO after monitoring market trends; showed estimated budgets, operational expenses, ROI, and projected P&L. ✔Played an active role in media exhibitions and contracting material suppliers from China and North America. ✔Presented pipeline projects and WIP to GM and CEO, steering pricing strategy to compete with suppliers. ✔Bundled specific outdoor packages with ATL/BTL advertising for complete marketing solutions based on marketing department recommendations on hot spots and products.✔Directed marketing activities of account managers, collaborating with ad agencies handling Automotive, FMCG & Real Estate key accounts.✔Negotiated media bookings with ex-AMG group for newspapers, radio, and TV. ✔Managed VIP account events and campaigns for Dubai Health Authority, Sheikh Hamdan Award and Office of Ruler of Sharjah - outdoor advertising, PR campaigns, and conferences - arranging multiple logistics of the event process. ✔Recognized outdoor media products and utilize state of the art advertising concepts aimed at the targeted base. ✔Negotiated lucrative contracts for media setups with production suppliers while focusing on location bidding. ✔Recruited post-sale specialists to ensure supplier compliance with client technical requirements. Show less

Starting my career with multinationals such as IBM & Xerox gave me access to exhaustive training expediting my learning curve. Having worked in different industries (technology, financial, legal, FMCG, etc) as employee and freelancer, with exposure to countries across Middle East, Africa, Europe and Canada, allowed me to develop my skills while working both remotely & in person, as well as put me on track to a career in PR, Marketing & Media. ✔Leading logistics pertaining to a variety of… Show more Starting my career with multinationals such as IBM & Xerox gave me access to exhaustive training expediting my learning curve. Having worked in different industries (technology, financial, legal, FMCG, etc) as employee and freelancer, with exposure to countries across Middle East, Africa, Europe and Canada, allowed me to develop my skills while working both remotely & in person, as well as put me on track to a career in PR, Marketing & Media. ✔Leading logistics pertaining to a variety of events from Partners/Channels conferences, Product Launches to Investor Round Tables, Private Equity exhibitions, fund raising and other team building/corporate events and sponsored international sports events such as Tennis Open,Golf Tournaments & Formula1.✔Coordinating with PR agencies the timely publishing of press releases,their translation, copywriting as well as photoshoots for new brochures. Editing bilingual content for internal and external communication and proceeding with media bookings for marketing and ad campaigns. ✔Heading IPO logistics call centre project(filing documentation with market regulators for pre-launch approvals, dealing with bank managers on daily basis after subscription closing to report arising issues to management, supervising tallying process and forms warehousing and finally consolidating listing for stock market release). ✔Handling office facilities management which involved fitouts and furnishing, floor plans & municipal approvals paperwork, coordinating with contractors for building, MEP, AC and IT works and supervising work progress to meet deadlines. Assigning office maintenance, cleaning and stationery suppliers. Recruiting and supervising junior admin staff and interviewing interns. Managing day-to-day workflow. Bookkeeping and invoicing and attending quarterly audit meetings. Show less