Wrote and managed all marketing materials, including website content, promotional emails, and digitalcampaigns, ensuring consistency with the brand voice and messaging.• Spearheaded content creation and marketing campaigns, resulting in a 25% increase in customer engagement.• Created empathetic messaging tailored to highlight the mental health benefits of physical activity, resonating witha diverse audience base.• Spearheaded process enhancements and event strategies, boosting community engagement by 33%.• Implemented automation tools for email marketing, improving open and conversion rates by 20%.• Initiated team building, fun activities to maintain dynamic, positive atmosphere in the studio, fostering a cultureof creativity and excellence within the team, achieving customer satisfaction and developing a more engagedcommunity.• Led a team of 7 to execute creative marketing initiatives, ensuring high-quality customer service and fosteringcommunity connection.• Built partnerships that aligned operational goals with strategic growth initiatives.• Designed and optimized the Burn Cycling website, producing compelling copy to attract new clients and enhancethe user experience.

• Plan wellness events, emphasizing the importance of wellness in web3 and prioritizing the hearts of artists.• Assemble a community focused on making space for creators to connect and receive support for their work.• Provide education and communal support to new artists find their footing in web3 and learn how to start their journeys along with older artists currently in the space to find a healthy balance between wellness and building.• Offer holistic approach towards reducing the risk of creativity burnout that can come from being overwhelmed.• Serve as a strong brand ambassador and bridge of intersection for artists, collaborating cross functionally with micro-communities, crafting best practices for community management and enhancing Web3 connectivity.• Drive community engagement and growth campaigns, addressing questions and representing core values.• Establish a 500-member decentralized autonomous organization, fostering community and wellness rather than profit and creating a safe space for musicians to socialize, unwind, meditate and engage in several activities.

• Developed compelling marketing campaigns, helping to position Sound.xyz as a leader in the Web3 music space.• Contributed to the growth and development of the startup by leveraging storytelling and brand-aligned content to build stronger connections with artists and users, which led to securing a $20M Series A funding in a challenging market.• Collaborated cross-functionally to ensure consistent messaging across all channels, fostering a cohesive and impactful brand presence.• Educated users on Web3 tooling.Supervised a music management team, communicating with over 200 artists, establishing strong partnerships, organizing and executing noteworthy events in the Web3 space as well as ensuring seamless coordination. • Applied strategic vision to curate events, gaining notable recognition and enhancing industry popularity.• Led the end-to-end development of a highly acclaimed event “Sound Lounge Live”, showcasing the diverse talents on the roster and solidifying the platform’s position as a key influencer in the Web3 music industry.• Initiated a revolution at the intersection of art, tech and community engagement while driving the platform to prominence in the Web3 space by pushing boundaries, finding solutions and elevating on-chain experiences.• Built a vibrant and inclusive artist community, facilitating onboarding process and fostering collaborations.• Worked with talented creators, increasing brand awareness, creating marketing strategies, causing elevation of the platforms’ visibility and solidifying the company’s position as a powerful force in the Web3 ecosystem. • Offered consistent contributions that led to the startup raising a $20M Series A in the midst of a bear market

• Executed impactful events that empowered and brought sustainable positive change to communities.• Owned all production documentation such as timelines, schedules and all general communication threads.• Facilitated concerts and community-driven events while preparing budgets, invoicing and logistics.• Identified objectives of each event, creating suitable concepts, negotiating with vendors and ensuring quality.• Developed goals that tended to growth and prosperity while coordinating operations and maximizing productivity.

Authored compelling copy for marketing materials, email campaigns, and event promotions, aligning with client and audience values.•Marketed concerts and community-driven events while preparing and implementing budgets, invoicing and logistics.• Designed and executed creative strategies for community-driven events, fostering inclusivity and engagement.• Expressed creative ideas with clarity while preparing materials as well as composing and publishing high-quality content.

• Collaborated with a team to sell the fitness boutique studio brand and experience while conducting client outreach, providing quality customer service, handling client issues and concerns in a timely manner.• Recruited, interviewed and trained all new instructors, providing feedback and tools to improve their skill sets.• Participated in the launch and on-going performance of new procedures, programs, services and cycling events.• Managed daily, monthly and yearly operations in studio including staffing, financial performance, reporting, communication, supply and equipment needs and maintenance programs while ensuring adherence to budget.

• Increased revenue by organizing wellness-focused events in collaboration with local businesses in Inglewood.• Facilitated events while coordinating and executing them to connect the existing cycling studio community.• Facilitated impactful events centered around community wellness and collaboration with local businesses.• Oversaw the project lifecycle from concept to execution, cultivating partnerships and crafting strategies. • Initiated team building, fun activities to maintain positive atmosphere in the studio, fostering a culture of creativity and excellence within the team, achieving customer satisfaction and developing an engaged community.

•Mentored students in storytelling and persuasive writing techniques, aligning with best practices in empathetic communication.• Designed curriculum materials focused on clear, engaging, and audience-adaptive content.• Assessed student performance and adapted teaching strategies based on data analysis to meet individual and group learning objectives effectively.• Instructed students in low-income communities on English language, relying on keen passion for education and community engagement and utilizing deep understanding of their community needs to teach.• Created meaningful learning experiences while inspiring growth among students, ensuring a lively classroom atmosphere and developing positive impact through education and community engagement.• Partnered with local organizations to coordinate events that promote literacy, arts, and cultural appreciation.• Communicated with families while building and maintaining positive relationships with students and team.