•⁠ Building and leading a high-performing influencer partnerships sales and content team across UAE, KSA, and Egypt, focusing on talent development and cross-department collaboration.•⁠ Building the go-to-market strategy for iConnect, the influencer management tool & product, custom for each market KSA, UAE, EGY.•⁠ Strategizing client partnerships, advising on content formats and storytelling to amplify brand messaging.•⁠ Driving P&L growth through optimized revenue strategies, sales forecasts, and cost management, ensuring content execution supports business profitability.•⁠ Expanding market reach across GCC and MEA through innovative influencer and content marketing solutions, helping brands scale effectively on social media.•⁠ Building senior client & agencies relationships and acting as a key advisor on content strategies, ensuring client goals are exceeded with creative, efficient solutions.•⁠ ⁠Leading content strategy and creative direction for influencer campaigns, ensuring alignment with brand goals, market needs, and platform trends.•⁠ Crafting social content strategies that drive engagement and align with influencer brand initiatives, optimizing content for each platform in the MEA region.•⁠ Overseeing the content lifecycle from ideation to execution, collaborating with cross-functional teams to deliver cohesive, impactful influencer campaigns.•⁠ Optimizing operational processes for seamless execution, using data insights to improve efficiency and maximize partnership impact.•⁠ Collaborating with teams to align content creation, social media, and influencer partnerships with marketing goals, driving leads and expanding client reach.•⁠ Shaping influencer marketing by leading content ideation, advising on trends, and ensuring alignment between creative teams and content operations.

Leading digital commercial for HEARST magazines• Leading change, innovation and growth within the group. Launch and grow new digital business models, concepts, initiatives, approaches, to tailor for best strategies that cater for brands •⁠ Transform Hearst platforms into more digitally savvy products by building the digital content products & offerings, through innovation and implementation of new digital technologies and social content ideas• Representing, selling, and creating partnerships for harpersbazaararabia.com, esquireme.com, cosmopolitanme.com • Creating solutions and formulating client proposal strategies to articulate their marketing budgets in an effective manner• Developing & growing digital product solutions for these platforms by delivering new innovative display media, content, video, programmatic & audience research formats • Establish and manage direct client and agencies relationships to close deals and bring in revenue • Deliver brands with the right customer management to maintain and grow relationships across all industries • Build new client prospects and drive in new business revenue streams • Use a consultative approach by offering strategic media solutions with all clients• Create compelling sales propositions utilizing internal and external data for respective platforms and regions• Develop and implement best practices for client interaction, sales, and services• Create persuasive sales presentations using market trends and case studies• Update clients on HEARST products and educate clients and agencies on best practices• Assist on cross-sell product solutions including print & events 360 activations to accompany digital

• Representing the lifestyle industry lead across all DMS platforms; Researching & studying the industry to actively understand all its implications across local and global markets in-order to develop, present, and sell rich digital media offerings to all luxury, lifestyle & retail clients • Single point of contact for the Digital Luxury Vertical, capturing needs and acting as in house consultant to the Vertical’s Leadership on all digital strategies and offerings for brands•Lead change, innovation and growth within the vertical. Launch and grow new digital business models, concepts, initiatives, approaches, to tailor for best strategies that cater for fashion brands• Working very closely with data science, native media, branded content, programmatic, & audience product directors to further advance the DMS digital client sell• Actively engaging in lifestyle & retail industry data researches to present brands with agile landscape studies • Valuing lifestyle industry local market spends and developing joint business partnerships to close yearly media buys and publisher/ industry targets • Developing & outlining joint business partnership agreements for top 10 clients, managing the JBP terms and benefits and ensuring timeliness in its execution across the year to ensure target delivery • Creating solutions and formulating client proposal strategies to articulate their marketing budgets in an effective manner•Actively leading on the proposition, creation and activation of direct client events/ seminars. Working closely with the research and marketing teams to develop topic to interest of event and execution, design of the event• Following a direct client led approach to sell DMS properties by establishing a strong list of direct client contacts whilst maintaining strong agency relationships• Developing quarterly business reviews for both clients with (JBP’s) and internal management to analyze numbers, asses challenges and tackle way forward / action plans

• Handling sales in the UAE, presenting Dotmena Premium Lifestyle & Fashion Vertical to media agencies and establishing strong relations with Luxury media partners and direct clients. •Handling sales and product development of digital titles including: Marieclairearabia, Haya-online, TheFemaleNetwork, Aficionadome, Amdmode and other additional 8 luxury premium digital titles. • Managing and leading two Junior Business Developers to sell, present and establish the luxury vertical with clients and partners.• Preparing yearly vertical sales strategy, forecasting yearly expected revenues, reporting on clients we worked on and assessing new future potential clients. Applying objectives on what will help achieve forecasted revenues. • Setting up sales team structure plan and team work evaluations. Conducting team digital knowledge training, sales training, campaigns management and optimization training. • Preparing presentations and attending Luxury lifestyle client meetings, conferences, & media events, etc.• Preparing, pricing and up-selling proposals for potential and existing luxury clients. • Researching and monitoring competitive luxury lifestyle digital platform advertisements and product launches to ensure being up to the level. Extracting competitive luxury websites client activation reports and spends. • Introducing and researching latest digital market trends and technologies. Preparing presentations for new digital technologies and briefing sales team on new digital approaches.• Working on daily basis to collect and assimilate case studies for luxury fashion, jewelry, and lifestyle clients advertising across Dotmena Lifestyle Network. Reporting these findings in a timely and accurate fashion to management.• Collaborating on aggressive efforts to further develop Dotmena Luxury vertical as a strong brand name in the UAE and MENA to reach the luxurious Arab audience in the Middle-east.

• Handling sales in the UAE, presenting Dotmena Premium Network to media agencies and establishing strong relations with media partners and direct clients.• Managing and leading one Junior Business Developer to sell, present and establish the network with clients and partners.

Digital Media Sales• Presenting and selling an Online Network portfolio of over 2500 websites for different verticals and target markets. • Contacting key clients and publishers to pitch up opportunities.• Preparing presentations and attending client meetings, conferences, & media events, etc.• Preparing, pricing and selling proposals for potential and existing clients. • Managing the day to day running online campaigns, from executing, launching, reporting, and optimizing in a timely manner.• Researching and monitoring competitive network advertisements and product launches to ensure being up to the level. • Working on daily basis to collect and assimilate case studies for clients advertising across Dotmena Network. Reporting these findings in a timely and accurate fashion to management.• Collaborating on aggressive efforts to further develop Dotmena brand name as well as its traffic numbers; continuing to present the Dotmena brand as the premium online network in the Middle East.

Rotana Musica, Rotana Khalijiyah media sales