Imani Jackson Email & Phone Number

Los Angeles, CA, US

London, GB

• Lead and develop EG+’s first full service paid media department
• Manage client relationships and account revenue growth for paid media
• Lead paid media strategy and implementation for the agency
• Manage and grow all paid media strategy and account team members
• Manage and coordinate agency relationships acting as main POC with media agency partners

Seattle, WA, US

• Categories: Health & Beauty, Kitchen, Fitness and RetailClients: Australian Gold, Gourmia, ProSourceFit, and Woolrich
• Sold Amazon’s advertising solutions to c-suite executives and business owners
• Acted as the day-to-day contact for 70+ fashion, fitness, beauty, and kitchen brands and their agencies working with Amazon Advertising
• Analyzed campaign performance with internal activation team and presented performance reports to client stakeholders
• Prospected, created and renewed relationships with advertising clients
• Founded and presided over Amazon Chicago’s Black Employee Network chapter

London, England, GB

• Clients: General Mills Inc. and Tyson FoodsBrands: Cheerios, Pillsbury, Tyson, Hillshire Farms
• Develop and manage a diverse set of programmatic inventory strategies to reach desired consumers across multiple devices and mindsets for several Fortune 500 CPG products
• Research consumer behaviors and trends to create custom audience profiles for online targeting
• Analyze and optimize consumer online behavior based on patterns of ad engagement to meet campaign KPIs
• Manage programmatic associate daily tasks and steward completion of their yearly goals
• Created a social media usage map to help clients understand common user actions on social media and how they vary by platform

Paris, FR

• Client: Capital One Financial Corp.Brands: Venture and Quicksilver Credit Cards
• Responsible for daily programmatic display campaign optimizations and management
• Drive efficient campaign performance by strategically balancing goals and budget across multiple programmatic display tactics
• Responsible for ad trafficking setup, implementation and quality assurance
• Analyze and produce campaign performance summary for weekly client presentation
• Confirm and report monthly campaign expenditure to client and internal financial teams-

• Selected ideal venues and talent for concerts and promotional events based on profit goals, brand impact, number of attendees, and technical expertise
• Scouted and booked local and national musical talent for company events
• Worked with radio and print media outlets to create promotional material for upcoming events and concerts with paid attendees of 1,000+ people
• Fulfilled artist’s “rider”, booked lodging/transportation and carried out ad hoc requests pre and post-production

South Holland, IL, US

• Assist new students in the application and registration process
• Verify the authenticity of documents associated with the new student enrollment
• Improve student retention through personal outreach to non-graduates to support their re-admission process

Chicago, IL, US

• Performed social media audits and competitive analyses for current and perspective clients
• Created and wrote engaging content for client Facebook, Twitter, LinkedIn, Google+, and Pinterest page
• Optimized client website content using targeted keywords to help improve Google ranking
• Researched and presented tactics, updates and emerging trends in social media.

Bachelor Of Science - Bs, Marketing

Bachelor Of Science In Business Administration, Marketing And Business Process Management